Transcripts
In this episode of The Pricing Lady Podcast, I sit down for part two of my
Speaker:conversation with Vena Verga Danemar on is Your Pricing Legally Sound.
Speaker:We talk about discounts, currency, geo tagging, and more.
Speaker:Sit back, relax, and enjoy the episode.
Speaker:Before we dig in, this conversation is for information only.
Speaker:It is not legal advice and does not create a lawyer client relationship.
Speaker:Let's get started.
Speaker:when it comes to discount and promotions mm-hmm I always joke with people that
Speaker:they are very creative when it comes to lowering their prices and yes, not as
Speaker:creative when it comes to raising them.
Speaker:So there are rules there.
Speaker:Sorry,
Speaker:I have a little beef with discounts and promotions.
Speaker:But yes, they can be effective.
Speaker:When they're done, right?
Speaker:Yes.
Speaker:But what do Swiss or EU laws say when it comes to discounts or what now?
Speaker:Prices and, and what you have to show or not show.
Speaker:Yes.
Speaker:This is a very important question, especially now we're
Speaker:gonna have the Cyber Monday.
Speaker:Yes.
Speaker:Black Friday sales.
Speaker:Absolutely.
Speaker:So, yeah.
Speaker:Discounts.
Speaker:Mm-hmm.
Speaker:When you're talking about discounts, you still need a price to compare
Speaker:it with, because otherwise it cannot be a discount if you're not
Speaker:comparing it with another price.
Speaker:Right.
Speaker:You need to have an older price.
Speaker:Mm-hmm.
Speaker:At least, or at least, um, a price to compare it with.
Speaker:Mm-hmm.
Speaker:Now let's talk about first in Switzerland.
Speaker:In Switzerland again, we apply the pricing ordinance, the Swiss pricing ordinance,
Speaker:and in this ordinance there is at least.
Speaker:If I'm not mistaken, at least three scenarios that you have to think about.
Speaker:First is if you are offering an introductory price, meaning this is the
Speaker:first time that you actually offered something, you haven't offered it before,
Speaker:so of course if you put introductory price, people will think this is a lower
Speaker:price because it is an introductory price.
Speaker:Okay.
Speaker:But according to the PBV, you cannot use that label introductory price forever.
Speaker:Really?
Speaker:No, you cannot.
Speaker:Why not?
Speaker:You have only a maximum of two months to actually use that introductory price.
Speaker:Because, again, in the head of your clients, that introductory price is the
Speaker:lower price That is not your usual price.
Speaker:Yes.
Speaker:And you cannot have that label forever, right?
Speaker:You only have two months to to do it again.
Speaker:This is Swiss and you are dealing with consumers, okay?
Speaker:Mm-hmm.
Speaker:B2C.
Speaker:Mm-hmm.
Speaker:Now, what is the second scenario here?
Speaker:You have an old price.
Speaker:Mm-hmm.
Speaker:But you haven't used it for 30 consecutive days.
Speaker:So what is the rule?
Speaker:The rule is you can use that old price, the previous old price as
Speaker:comparison for only as for only half as long as the period during which the
Speaker:real old price was applied or used.
Speaker:It's very, a lot of words there.
Speaker:I'm gonna explain through an ex example.
Speaker:Mm-hmm.
Speaker:Okay.
Speaker:For example, you have a coaching course that's say a thousand francs.
Speaker:Mm-hmm.
Speaker:You offered it January one to 15 for 15 days, and then you stopped.
Speaker:And then you offered it again, say November one to 10.
Speaker:Okay.
Speaker:So if you, some people would say, but I offered that 15 days and
Speaker:then 10 days will, can I use.
Speaker:Say a 1000 francs.
Speaker:Mm-hmm.
Speaker:That is the old price.
Speaker:Mm-hmm.
Speaker:Can I use it as a comparison?
Speaker:Yes, you can.
Speaker:But since you did not use that price for 30 consecutive days, you can only use it.
Speaker:So in my example, mm-hmm.
Speaker:The last time you use it is November one to 10, if I'm not mistaken.
Speaker:Mm-hmm.
Speaker:So 10 days, you can use that comparison price only for five days.
Speaker:Half as long as you've used the old price, you used it, okay.
Speaker:Yes.
Speaker:Interesting.
Speaker:So that is per, per prices that you've used for not for 30 consecutive days.
Speaker:So what if you use a price for 30 consecutive days?
Speaker:Mm-hmm.
Speaker:You are rewarded by the law, meaning you can use the the comparison price
Speaker:without any time limits restriction.
Speaker:Okay.
Speaker:No restrictions.
Speaker:So if like forever, my, for example, my coaching course mm-hmm.
Speaker:Is a thousand francs and I've used it like forever.
Speaker:Mm-hmm.
Speaker:More than 30 days.
Speaker:I can always use that as my comparison price.
Speaker:Mm-hmm.
Speaker:So I can say it's now 500 instead of 1000.
Speaker:Mm-hmm hmm.
Speaker:And there's no restriction or time limit mm-hmm.
Speaker:To that comparison.
Speaker:Mm-hmm.
Speaker:Okay.
Speaker:So that is for Switzerland, right?
Speaker:For the EU, it's.
Speaker:Almost the same.
Speaker:Mm-hmm.
Speaker:But still different
Speaker:of course.
Speaker:So
Speaker:in EU you still need to have a prior price uhhuh, like in Switzerland.
Speaker:Right.
Speaker:But your, your comparison price should be the lowest price that you have used
Speaker:in the last 30 days before the reduction.
Speaker:Okay.
Speaker:So for example, today my coaching prize is 500 francs.
Speaker:Mm-hmm.
Speaker:And then in.
Speaker:In, um, like in 30 days I want to join a Cyber Monday sale or whatever.
Speaker:Mm-hmm.
Speaker:I cannot say that.
Speaker:The, that original price is a thousand.
Speaker:If I increase the, the price to 1000 days before the, the sale, right.
Speaker:The lowest price will be my comparison price.
Speaker:Mm-hmm.
Speaker:So what is the goal here?
Speaker:The goal is to avoid fake discounts because we know it, there are businesses
Speaker:who would say that this is their price.
Speaker:So for example, their price has always been 500 cHFs or Euros.
Speaker:And then a few days before the sale, they would increase it to a thousand.
Speaker:Mm-hmm.
Speaker:And then say 50% discount.
Speaker:Right.
Speaker:That is a fake discount.
Speaker:Right.
Speaker:And that is what we're trying to avoid through this loss again, transparency.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Yeah.
Speaker:I think that's really important.
Speaker:Yes.
Speaker:This is for consumer, for B2C, for consumers
Speaker:B2C.
Speaker:Yes.
Speaker:Because again, if it's B2B, you can always agree mm-hmm, as to the price.
Speaker:But of course, it shouldn't be unfairly competing with others as well.
Speaker:Although the consumer loss does not apply to your relationship,
Speaker:you should always be fair.
Speaker:Of course.
Speaker:Of course, of course.
Speaker:To, to them and to yourself.
Speaker:Yes, exactly.
Speaker:Okay, next one.
Speaker:A little bit about currency mm-hmm, and geo blocking.
Speaker:It's actually a conversation I recently had with someone and I was like, I think
Speaker:that they're mixing some things here.
Speaker:Yes.
Speaker:And so there was a lot, especially here in Switzerland, a few years back around
Speaker:this, and I think it was very specifically directed at B2C and digital businesses.
Speaker:Exactly.
Speaker:Can you tell us more about the currency and the geoblocking and
Speaker:what really is the, the, you know, the meat on it behind, behind this?
Speaker:What are we trying to achieve here?
Speaker:Alright, so first currency can, the question that always pops up
Speaker:is, can you actually have dual or more currency on your website?
Speaker:Yes, you can.
Speaker:Okay.
Speaker:Whether in your, in the, you're in the EU or in Switzerland, you can have
Speaker:multiple currencies on your website.
Speaker:Mm-hmm.
Speaker:The only thing is, if you are a Swiss business with Swiss customers, you
Speaker:need to have Swiss francs there as one of the currency and as the base.
Speaker:Okay.
Speaker:And again, going back to what I've discussed a while ago, if you're gonna
Speaker:put the price, it should be all inclusive.
Speaker:If you're VAT registered, then VAT is already included in that pricing.
Speaker:Mm-hmm.
Speaker:Mm-hmm.
Speaker:Now you can show a second currency, but you need to be very clear what is
Speaker:the function of that second currency?
Speaker:Is it just for informational purposes only?
Speaker:Mm-hmm.
Speaker:Meaning this is my price in CHF, and you can see that this
Speaker:is the conversion rate in Euro.
Speaker:So informational purposes only like an estimated.
Speaker:Exactly.
Speaker:Yeah.
Speaker:Or is it actually an alternative offer?
Speaker:So why am I try, what am I getting at here?
Speaker:Mm-hmm.
Speaker:Because if you put the price in such a way that it is an alternative
Speaker:offer, meaning you show it like this, this is my digital course.
Speaker:Mm-hmm.
Speaker:It is 200 francs.
Speaker:Or you can pay me 200 euros.
Speaker:Mm-hmm.
Speaker:So in the checkout they can see 200 CHF or 200 euros.
Speaker:Mm-hmm.
Speaker:At the same level.
Speaker:And you are offering it as an alternative.
Speaker:Mm-hmm.
Speaker:Not just for informational purposes only.
Speaker:Mm-hmm.
Speaker:If the consumer actually picks Euro.
Speaker:Even if they are in Switzerland, you cannot force them to pay you in CHF simply
Speaker:because you gave two alternative offers.
Speaker:Right.
Speaker:So that's the thing that you need to remember when you have two currencies.
Speaker:Mm-hmm.
Speaker:Is it an alternative offer or mm-hmm.
Speaker:Is it for informational purposes only?
Speaker:Yeah.
Speaker:So the second thing is, say you are a Swiss business or an EU business, and
Speaker:you have clients in other countries.
Speaker:Mm-hmm.
Speaker:As I've said, you can have multiple currencies, but in terms of application,
Speaker:there will be an issue there.
Speaker:Okay?
Speaker:Mm-hmm.
Speaker:Because, later on I will, I will, um, say, I will, um, discuss the, the problem.
Speaker:Mm-hmm.
Speaker:But most people, most businesses, what they do is they, they would actually have
Speaker:two websites and two landing pages so that they can separate the currencies.
Speaker:Okay?
Speaker:But for most business owners, this is an issue because it's challenging to
Speaker:have two websites and two landing pages.
Speaker:So what you usually do, what we small business owners do, is we only
Speaker:have one website and then we have two currencies, two prices there.
Speaker:Mm-hmm.
Speaker:Now, again, if this is the case, you have to be sure that you
Speaker:say that these are alternatives.
Speaker:Mm-hmm.
Speaker:There is a problem here.
Speaker:The problem here is be is that most of us only use one platform, one checkout.
Speaker:Mm-hmm.
Speaker:And that checkout automatically converts.
Speaker:Right.
Speaker:One of the currencies.
Speaker:Mm-hmm.
Speaker:So in my, um, example a while ago, you have a digital course.
Speaker:You say 200 francs or 200 euros.
Speaker:Mm-hmm.
Speaker:And then during checkout, your base usually is francs if you
Speaker:are in Switzerland, and then the Euro only gets converted.
Speaker:Right.
Speaker:So what the, the pe the person sees, the consumer see when they do, when they
Speaker:press the checkout button, the euro is now higher than what you actually stated.
Speaker:Yeah.
Speaker:So you only stated 200 France and now in the checkout it's
Speaker:205 because of the conversion.
Speaker:That is the problem there, right?
Speaker:If you only have one platform, you want more than one currency.
Speaker:Mm-hmm.
Speaker:And you are just converting things.
Speaker:Mm-hmm.
Speaker:There is a mismatch between what you offered, what you've stated Right.
Speaker:And what they're gonna pay.
Speaker:Right.
Speaker:Right.
Speaker:So how do you solve this?
Speaker:Mm-hmm.
Speaker:So, at least in my business, I solve it by having two checkouts.
Speaker:Mm-hmm, by Stripe.
Speaker:So Stripe if you have an account there, you can have two payment links
Speaker:that are separate from each other.
Speaker:They are not just a conversion of each other.
Speaker:Mm-hmm.
Speaker:So someone can pay me euros and mm-hmm.
Speaker:Because someone can pay me in Swiss francs.
Speaker:Mm-hmm.
Speaker:And it's not a conversion, they actually pay me what I actually offered.
Speaker:Right.
Speaker:So that's one thing that you need to really think about if you are going
Speaker:to offer in different currencies.
Speaker:Okay.
Speaker:So when it comes to geo tagging mm-hmm.
Speaker:I mentioned a while ago that one of the ways that you can deal with
Speaker:multiple currencies is having two websites or two landing pages.
Speaker:Mm-hmm.
Speaker:So for a lot of businesses, they can have a Swiss website
Speaker:and an international website.
Speaker:Mm-hmm.
Speaker:That is okay.
Speaker:But as you have stated, since 2022, Switzerland prohibits geo blocking or
Speaker:blocking or forcing your Swiss clients to just go to the Swiss website.
Speaker:Why?
Speaker:Because most of the time the Swiss website is more, more expensive.
Speaker:Right?
Speaker:Mm-hmm.
Speaker:So this is, uh, what is being prohibited there.
Speaker:Yeah.
Speaker:You are not prohibited from creating two websites with different terms.
Speaker:What is being prohibited is you actually restricting people from, so from choosing.
Speaker:So if you have two websites, you have to let the, the, your clients choose which
Speaker:website you're going to actually use.
Speaker:Mm-hmm.
Speaker:So in this case what, what usually happens?
Speaker:How are you going to fix this?
Speaker:Is you need to have different terms for your, for your two different websites.
Speaker:So for example, for your international website, you can say that we do not
Speaker:deliver to Swiss address if you use this website, right, that is okay.
Speaker:You have different terms.
Speaker:What is not okay is you automatically.
Speaker:Steering blocking people and, restricting them from using that website.
Speaker:Mm-hmm.
Speaker:So it depends on your consumer.
Speaker:Right?
Speaker:If they're going to use that website, how will that thing be delivered to them?
Speaker:Right.
Speaker:Right.
Speaker:They have to think about it.
Speaker:It's not your problem to make a decision.
Speaker:Yes.
Speaker:But at least you gave them the choice.
Speaker:Right.
Speaker:Right.
Speaker:Of using that website.
Speaker:Okay.
Speaker:So that is when we were talking about geo blocking then or geotagging,
Speaker:that is the main concern that you need to really think about.
Speaker:Okay.
Speaker:Super.
Speaker:Yes.
Speaker:Okay.
Speaker:A
Speaker:few more here and then we're, we'll start wrapping up.
Speaker:Yes.
Speaker:Okay.
Speaker:Marketing claims and testimonials.
Speaker:Especially testimonials.
Speaker:Yes.
Speaker:Because I know that's a big thing that we talk about for helping
Speaker:with the value perception.
Speaker:Yes.
Speaker:And credibility.
Speaker:Mm-hmm.
Speaker:Also, the marketing claims that people make.
Speaker:So like I teach a lot about value and work with my clients on understanding value.
Speaker:Mm-hmm.
Speaker:And often they're afraid to put any sort of, um, let's say concrete value
Speaker:statements on mm-hmm their website or in their marketing materials.
Speaker:And so I'm curious, what do we need to watch out for in this area?
Speaker:So number one is using the word guaranteed.
Speaker:Mm-hmm.
Speaker:I always see this.
Speaker:The thing is, if you use the word guaranteed mm-hmm.
Speaker:You are opening yourself to a lot of legal drama.
Speaker:Why?
Speaker:Because you cannot guarantee anything.
Speaker:Mm-hmm.
Speaker:Even if you are the best coach, even if you are the best business owner mm-hmm.
Speaker:Results will always depend on your clients, their situation, their efforts.
Speaker:These are the things that are beyond your control.
Speaker:Mm-hmm.
Speaker:And if it's beyond your control, you cannot promise it.
Speaker:Right.
Speaker:That's number one.
Speaker:Another thing is I often see promises like you will double your earnings or you will
Speaker:have more clients, or X clients at least.
Speaker:Mm-hmm.
Speaker:Okay?
Speaker:Mm-hmm.
Speaker:Having this specific words like double or ex clients, it's almost
Speaker:like you are guaranteeing it.
Speaker:Mm-hmm.
Speaker:So I go back to my previous statement.
Speaker:If it is, sounds like you are guaranteeing it mm-hmm.
Speaker:Then it's going to be a problem.
Speaker:Correct.
Speaker:So I think the base here is that you should have alignment all over
Speaker:your words, what your policies say.
Speaker:Mm-hmm.
Speaker:And what people think should all match.
Speaker:Because if there is a mismatch there, there is misalignment.
Speaker:This will always lead to legal drama.
Speaker:But anyway marketing is also a whole universe.
Speaker:We can talk it in a separate episode.
Speaker:Yeah, yeah.
Speaker:But that's something that you need to really mm-hmm.
Speaker:Really think about.
Speaker:If it is something that you, you know, people think as a guarantee
Speaker:mm-hmm.
Speaker:Remove it.
Speaker:Okay.
Speaker:Because you cannot guarantee anything.
Speaker:Okay.
Speaker:That's a great rule of thumb.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Yes.
Speaker:Like that.
Speaker:Okay.
Speaker:Okay, so one, one more question here before we wrap this up.
Speaker:Mm-hmm.
Speaker:What's mm-hmm one or two simple legal hygiene checks you think every business
Speaker:should be doing on their pricing page?
Speaker:Yeah, so I think that question is really important because
Speaker:it will help us summarize the discussion that we had so far.
Speaker:So.
Speaker:If we are talking about hygiene checks, I'd like you to ask
Speaker:yourself just two questions.
Speaker:First is, am I really being transparent?
Speaker:And I've discussed transparency a while ago.
Speaker:If you have consumers as clients, is the price stated on
Speaker:your website the final price?
Speaker:No surprises during the checkout or credit card statement.
Speaker:If you are giving a discount, for example, is this a real or a fake discount?
Speaker:If you are offering several currencies, you need to make sure that the amount
Speaker:that you state is the amount that you actually paid, and that means that you
Speaker:need to build your checkout in such a way that it respects your stated prices.
Speaker:Instead of just relying solely on your platforms Fluctuating
Speaker:currency conversion Now.
Speaker:If the relationship is B2B, in most cases, you will have to enter into a
Speaker:separate contract and what is stated on your Pricing page is just an estimate.
Speaker:So transparency here requires that you have to make sure that you have
Speaker:a contract that clearly state the fees to be paid, what is included,
Speaker:what is not included, as well as the fees in case of extra services.
Speaker:So the best way to test transparency, in my opinion it's by recruiting a
Speaker:third person to read your website or your contract because it is
Speaker:possible that you may have missed something or you think it is clear,
Speaker:but for a third person it is not.
Speaker:That is transparency.
Speaker:The second thing that you need to ask yourself is if there is a question or a
Speaker:dispute about Pricing do the policies on my website or my terms in, in my contract,
Speaker:for example, actually back me up.
Speaker:And when I say policies, I mean your terms and conditions, your refund
Speaker:and cancellation rules, all of it.
Speaker:You see, it's not just about simply having policies.
Speaker:It is about whether they are legally aligned with the laws, where you are,
Speaker:where your consumers are located, as well as whether they are aligned with
Speaker:what you actually do in practice.
Speaker:You see, I know that, um, a lot of you know, my audience and even you.
Speaker:Heard me talk about legal alignment all the time because I really
Speaker:believe that without it, you cannot set real boundaries, including
Speaker:boundaries around your Pricing.
Speaker:And every so often it is these very small inconsistencies between your
Speaker:terms, your policies, and your processes that will turn a simple Pricing
Speaker:question into a full blown drama.
Speaker:So two things, transparency and legal alignment.
Speaker:Okay.
Speaker:What's a common misconception about pricing and the law
Speaker:that you'd love to clear up?
Speaker:It's, I said this a while ago.
Speaker:Okay.
Speaker:Most people say that if you have higher prices, you will have less clients.
Speaker:This is not true.
Speaker:Mm-hmm.
Speaker:It's the same thing with being legally compliant.
Speaker:People think that if you have all of these website policies and you have
Speaker:really good contracts, people will run away because they think you're so serious
Speaker:or you know, they cannot deal with you.
Speaker:No pricing and legal they should be used as how you set your boundaries.
Speaker:Mm-hmm.
Speaker:It can sift your clients.
Speaker:This is a way by which you will be able to, to have more
Speaker:clients that value your work.
Speaker:Mm-hmm.
Speaker:Super.
Speaker:I love it.
Speaker:Alright.
Speaker:What's next for you and your business in terms of growth?
Speaker:Or do you have any special projects coming down the pipeline
Speaker:you'd like to share with us?
Speaker:Well, for now I'm really focusing more on building trust.
Speaker:Mm-hmm.
Speaker:So not really just legal legal, but more legal in business and how you can use
Speaker:it in order to build a legally aligned businesses that clients will trust.
Speaker:Mm-hmm.
Speaker:Because I really feel that, we are now in the AI world and trust
Speaker:is the currency in this world.
Speaker:So I'm more focusing on how can you use trust to, for you to stand out.
Speaker:Mm-hmm.
Speaker:And being not drowned in a sea of lookalikes.
Speaker:So that is the next thing for, for my business right now still.
Speaker:You know, using legal, I'm still there.
Speaker:Legal empowerment, but more using legal empowerment to build trust.
Speaker:To build
Speaker:trust.
Speaker:Ooh, I love that.
Speaker:And since you brought it up, I'm gonna sneak one more question in here.
Speaker:Go ahead.
Speaker:So you talked about AI and I think it was actually from you, I heard that we have
Speaker:the first AI laws coming into Yes, yes.
Speaker:Coming to life.
Speaker:And you know, just one last tip for people.
Speaker:You know, what.
Speaker:What do they need to be aware of as these laws come in and do you have
Speaker:any resources you can share with them?
Speaker:Yes.
Speaker:So in the EU we already have the EU AI Act.
Speaker:Mm-hmm.
Speaker:Which, was already enforced this year, and the enforcement will
Speaker:continue, there will be enforcement this year and next year as well.
Speaker:Mm-hmm.
Speaker:And of course, because it is, uh, started by the eu, we can always
Speaker:be sure that Switzerland and other countries will also follow suit.
Speaker:So what they need to remember about AI is mm-hmm.
Speaker:We go back to transparency.
Speaker:Mm-hmm.
Speaker:If you are using AI in your systems, if AI is touching your, your
Speaker:client's data, for example, you need to be transparent about it.
Speaker:And when we are saying touching, it's not, only when you, you know, you,
Speaker:you put your, your client's data in chat, GPT, it's not just like that.
Speaker:Mm-hmm.
Speaker:When you, um, use softwares or applications, for example,
Speaker:you use notion, you jot notes.
Speaker:Mm-hmm.
Speaker:Most likely than not, AI is already touching on those data.
Speaker:Yeah.
Speaker:And I'm not saying that you don't use AI.
Speaker:You can, but you can use it responsibly.
Speaker:Mm-hmm.
Speaker:And you should be transparent on how you use it.
Speaker:That's the bottom line here.
Speaker:Now we are still, you know, all of these laws are still evolving, but at least
Speaker:for small business owners, this is, uh, the, the main, the, the baseline.
Speaker:You need to be transparent when you are using ai.
Speaker:Mm-hmm.
Speaker:And by that, it means in your, your privacy policy that yes, you
Speaker:have the right things in there, is.
Speaker:So you need to be, that's what you're talking about.
Speaker:Yeah, exactly.
Speaker:You need to be transparent.
Speaker:So not only on your privacy policies mm-hmm.
Speaker:In your terms, you have to mention when you are using AI
Speaker:in your disclaimers as well.
Speaker:Right.
Speaker:So basically if you have website, you need to have a trust section
Speaker:there, trust section where, and you, you really say how you are using
Speaker:and protecting your client's data.
Speaker:Right.
Speaker:And part of it is ai.
Speaker:Yes.
Speaker:So, you know, the data protection and AI laws, they are converging.
Speaker:Mm-hmm.
Speaker:And we can see that more and more these, these two laws are, are
Speaker:becoming more important and mm-hmm.
Speaker:They are borrowing terms from each other.
Speaker:Mm-hmm.
Speaker:Mm-hmm.
Speaker:That's fantastic.
Speaker:Do you have a resource you'd
Speaker:like
Speaker:to share
Speaker:with us?
Speaker:Well, yes.
Speaker:So if they have at least five minutes, I would invite them to go to,
Speaker:www.thelegallyaffluentacademy.com/quiz.
Speaker:This is a very short self audit quiz.
Speaker:And by doing it.
Speaker:You'll be able to know if you have gaps in your business.
Speaker:Mm-hmm.
Speaker:And if you are trust ready by 2026.
Speaker:That is one resources they can use.
Speaker:It's so fast.
Speaker:Just five minutes, you'll know what is lacking in your business.
Speaker:Okay.
Speaker:I love it.
Speaker:We'll put that link in the show notes.
Speaker:Yes.
Speaker:So, Vena, one last question.
Speaker:Go ahead.
Speaker:Before we go, where can re people reach out if they wanna find out
Speaker:more about how to work with you?
Speaker:So you can find me in LinkedIn, Instagram, the handle is the same
Speaker:for all my social media accounts.
Speaker:It's Legally She Can.
Speaker:We'll be sure to put that it's in the show notes
Speaker:as well.
Speaker:Yes.
Speaker:My website, my, my social media is the same.
Speaker:Legally She Can.
Speaker:Makes it simple.
Speaker:Yes.
Speaker:Excellent.
Speaker:Well, thank you so much for coming on the show with me today.
Speaker:It's been a real pleasure and I know the audience is gonna love this and
Speaker:we're all learning so much from you.
Speaker:Thank you very much.
Speaker:Thank you so much for inviting me and having me here.
Speaker:My pleasure.
Speaker:Thank you for joining us for this episode of The Pricing Lady Podcast.
Speaker:I wish you all the best.
Speaker:Remember, be transparent, build trust, and as always, enjoy Pricing.