When the pandemic hit, James Adam realized that he was not doing what he loved. Out of his introspection, he co-founded Thirty-Three Percent. James is now dedicated to helping business owners to take control of their marketing and have that great relationship with their working lives. He’s on a mission to help clients achieve what he calls “ruthlessly efficient marketing”.
Don’t miss these Highlights:
How he became an accidental entrepreneur after a company closed down and he took on some of the clients privately
Understanding that marketing does not have to be this huge algorithm nor does it require you to be on every social media platform
The psychology of forming emotional connections with clients and thinking like them on an instinctive level
The only thing holding you back is the excuses you are making to make the achievements you deserve
Don’t make things over-complicated. All processes can be broken down into smaller components that are easily managed instead of looking at the process as a daunting whole
About the Guest:
James helps destinations of all shapes and sizes drive footfall, increase spend and change perceptions by creating & building brands, developing strategies, and providing creative marketing campaigns. He has had a passion for destinations since starting in retail over 20 years ago, from shopping centers & hotels to towns & attractions - James loves getting people out there and experiencing things.
Duff Gardner is an award-winning 7-figure marketer, startup founder and digital producer. Today, he leverages his 30+ years in a diverse range of businesses and his journey overcoming a series of out-of-the-blue panic attacks to help impact-driven entrepreneurs leverage the power of what he calls “startup thinking” to start, scale and serve in a big way. He is the host of the podcast Off My Duff - The Entrepreneur Podcast and Founder of the training company Offers that Sell. Duff holds an MSc. in Learning Sciences and Information Technology from Carnegie Mellon Silicon Valley, is a fierce advocate of LGBT+ rights and animal rescue, and lives in beautiful Victoria BC. His mantra is: “teach what you love, live from your truth”.
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