Clearly podcasting works; otherwise, we wouldn't have so many active listeners. So, if you have a podcast and would like to grow your reach, how do you get in front of more of the right people? Well, there's something only a few people are doing - podcasting PR. 

In today's episode, Host Hector Santiesteban sits down with Fiona Fraser from Pow PR to discuss all things podcasting PR. Fiona is a podcast PR expert helping podcasters, producers and production companies launch, grow, and monetize their podcasts.

You can have the best strategies and PR coaches in the world, but if you don't have a good enough story, nobody's going to listen. Tune in to hear Fiona explain how you can get PR for your podcast and become more confident when pitching your podcast to the press. 

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

02:30 Getting to know Fiona Fraser

04:40 The similarities between TV production and podcasting 

06:47 How to define the "Why" of your podcast

08:57 Why authenticity matters in podcasts 

09:23 Niching down to impact more people

11:53 What makes a story newsworthy?

15:20 The mechanics of good PR

18:18 How long until you start getting results with podcast PR?

22:17 How to PR your way to podcast success 

25:19 Parting thoughts

Links and Resources:

Fiona's LinkedIn

Powpr.co.uk

Connect with Hector on Twitter