Most local business owners think podcasts are only for influencers, celebrities, or media companies.
They're wrong.
In this episode of Giants Helping Giants, Lois Wyant talks with podcast strategist D.R. Fay of Mouthy Broad Media about why podcasts have become one of the most powerful marketing tools available for local businesses.
Whether you own an HVAC company, roofing business, pest control company, plumbing company, landscaping business, or another local service company, a podcast can position you as the trusted authority in your community while generating new customers and business opportunities.
D.R. explains why most podcasts fail after only a few episodes, how to avoid "podfade," and how outsourcing production allows business owners to stay focused on serving customers.
Lois also shares two creative podcast strategies specifically for local businesses:
• Become the coach in your industry
• Become the voice of your local community
Instead of chasing sponsorships, you'll discover why your own business should be the primary advertiser on your podcast and how a simple mid-roll promotion can consistently generate leads.
If you've ever wondered whether starting a podcast is worth it, this conversation may completely change your perspective.
In this episode you'll learn:
• Why every business should consider having a podcast
• How podcasts build authority and trust
• Two podcast strategies for local businesses
• Why most new podcasters quit
• How podcasts generate customers without selling
• Audio vs. YouTube podcasts
• Basic equipment you need to get started
• SEO vs. AEO (Answer Engine Optimization)
• Using AI to optimize podcast content
• Why email marketing still matters
• How podcasting supports long-term business growth
If you're looking for practical marketing ideas that help your business stand out in today's AI-driven search world, this episode is packed with actionable advice.
Subscribe for more conversations that help local business owners build stronger companies, attract more customers, and become giants in their communities.
MouthyBroadMedia.com
https://pod.link/1728781644
[email protected]
00:00 Introduction
01:00 Meet D.R. Fay
02:05 Why Every Business Should Have a Podcast
03:45 Coaching Through Podcasting
05:00 Become the Authority in Your Town
06:25 How Podcasts Generate Business
07:50 First Steps to Starting a Podcast
10:30 Why Email Marketing Still Matters
13:45 Podcast Equipment for Beginners
17:15 Audio vs YouTube Podcasts
19:15 SEO, AEO and AI Search
20:45 DIY or Hire an Expert
22:10 Final Advice for Business Owners
Want to check your online visibility - send me an email; [email protected]
Or join me on my weekly webinar: https://gmb.jftwebmarketing.com/register
