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This episode focuses on the loyalty market in Germany, featuring expert insights from ⁠Nicole Wilhelm⁠.

Nicole is an independent customer loyalty expert, a well-known industry thought leader and an advocate for emotional loyalty.

Nicole is a key contributor to the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.

Listen to learn about the loyalty landscape in Germany – what membership, appeal and impact look like in this market – and which programmes and key innovations should inspire us all.

Hosted by Charlie Hills.

Show Notes :

1) Nicole Wilhelm

2) European Loyalty Whitepaper

3) Mando Connect

4) YouGov