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The Grow Your Private Practice Show - Jane Travis EPISODE 65, 15th September 2021
Does Therapy Need A Rebrand?
00:00:00 00:26:03

Does Therapy Need A Rebrand?

It stands to reason that the more people feel comfortable about going to therapy, the more people will access therapy. Which leads to more transformations for clients, and more clients (and more income) for you.

It’s a win/win situation. 

So in this episode, I talk about making therapy more accessible to people. 

And to be clear, I’m not referring to reducing your fees, offering concessions or working for free. I have always believed that therapists work extremely hard and deserve to be paid well. 

No, I mean there is a change in perception of what counselling is, and what counselling does. 

To give counselling a modern makeover. Because I think therapy needs a rebrand. 

Today I’m going to introduce to you the Therapy Rebrand movement. What it is and who it’s for.

In this episode we explore:

  • Why do some people have a negative perception of therapy
  • How offhand comments can impact your confidence and success
  • Counselling and mental health
  • The mixed messages we receive and therapists 
  • How therapy is portrayed in the media 
  • Working together to help the profession as a whole

Links to follow

Watch the Therapy Rebrand webinar for free at janetravis.co.uk/webinar

Find the Grow Your Private Practice book on Amazon

Grab your free copy of ‘Attract More Therapy Clients by Helping Not Selling at janetravis.co.uk/helpingnotselling