What happens to trust when AI can generate “smart-sounding” narratives at scale? Kenny sits down with Shane Gring (Founder of Certainly) to unpack why authority is shifting, why attention is becoming a commodity, and how leaders can stand out with a real point of view—not just polished content. They break down the difference between a course and a certification, what “high-integrity” credentialing actually means, and how to know when your expertise is ready to become a credential. If you’re building influence in a noisy market, this episode will help you create signal people can trust.