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Highlights
In this episode of the Transformed Sales Podcast, I talk about fear and how it affects salespeople and sales leaders. Fear can destroy confidence, create doubt, and snatch the joy from life. It has many names, can be invisible, holds no prejudice, and has lots of allies that work in tandem to self-sabotage. The fear of selling and rejection among salespeople can occur in response to certain unforeseen situations developing, for instance, a high-profile client canceling.
It can also occur in anticipation or expectation of future challenges, such as having to explain to the leadership that the biggest client is canceling, and the threat these, in turn, pose to the opportunity for a promotion or financial bonus. The fact is, fear affects both individual contributors and sales leaders in equal measure. But what if you identify it, call it out, and use it for positive gain? Stay tuned because that’s exactly what I’ll address in this value-packed 13-minute episode. I’ll mention the three different types of fear that affect salespeople and share how you can overcome them.
Quotes
“The worst thing you can do as a sales leader is follow the status quo” - Wesleyne Greer
“All types of fear hold you back as a sales leader” - Wesleyne Greer
“As a sales leader, when you operate with a fear mindset, that resonates down to your team” - Wesleyne Greer
Connect with Wesleyne Greer:
Hello, and welcome to the transform sales
Wesleyne Greer:podcast today I have your guest Wesleyne. Yes, that's right. I
Wesleyne Greer:am doing a solo episode for you why? Because this is going to be
Wesleyne Greer:our ADF episode eight, zero. Can't believe how many episodes
Wesleyne Greer:we've done a podcast is definitely a labor of love. So
Wesleyne Greer:what are we going to be talking about today on the podcast, I'm
Wesleyne Greer:going to be talking about fear, something that we don't often
Wesleyne Greer:talk about something that isn't something that we as sales
Wesleyne Greer:leaders, as business owners, or even salespeople like to really
Wesleyne Greer:touch, because it's this weird thing that we often find
Wesleyne Greer:ourselves running away from. So we'll be talking about three
Wesleyne Greer:different types of fear. The first type of fear is one that
Wesleyne Greer:we're probably pretty common to understanding, if you will, that
Wesleyne Greer:is the fear of rejection. So as a salesperson, when we think
Wesleyne Greer:about rejection, we're thinking about, really, okay, if I asked
Wesleyne Greer:this person for this purchase order, what's gonna happen?
Wesleyne Greer:They're gonna say, no, if I asked him for another meeting,
Wesleyne Greer:if I asked them to meet their boss, whatever, I asked them,
Wesleyne Greer:they're gonna say no. So what do we do? We just don't do? Because
Wesleyne Greer:we're so scared of being rejected that our answer is I'm
Wesleyne Greer:just not going to do it. How does that manifest? How does
Wesleyne Greer:that develop into a leadership fear of failure? What happens
Wesleyne Greer:is, as a leader, we typically have these really high
Wesleyne Greer:performing people on our teams. And we see that they're doing
Wesleyne Greer:probably 60 70% of their job, right. But there are other areas
Wesleyne Greer:in their job, and maybe in their personality and the things that
Wesleyne Greer:they're doing from day to day, that they just aren't doing the
Wesleyne Greer:right way. And we're scared of them biting our head off, we're
Wesleyne Greer:scared of them saying, You don't know anything, you haven't been
Wesleyne Greer:doing this long enough. You're a leader now, and all of those
Wesleyne Greer:negativities that come to us. So because we want to be sort of
Wesleyne Greer:liked by our employees, we decide that we won't say
Wesleyne Greer:anything. And then when it comes time to stand up for ourselves
Wesleyne Greer:with our managers, we won't say anything, either, because we're
Wesleyne Greer:scared of being rejected. Like they gave me this position. They
Wesleyne Greer:said, Hey, John, Hey, Sally, hey, Wesleyne, I'm gonna promote
Wesleyne Greer:you. And since I'm giving you this opportunity to become a
Wesleyne Greer:sales leader, a vice president of sales, a chief sales officer,
Wesleyne Greer:then I shouldn't have any problems, right? So I'm scared.
Wesleyne Greer:So that is the first type of fear that we often often really
Wesleyne Greer:have that's holding us back the fear of rejection. Now the fear
Wesleyne Greer:of failure. This is a big one, too. Because as these strong
Wesleyne Greer:sales leaders, sales people that we are, we are always scared of
Wesleyne Greer:failing, we think that if we fail, then nobody will give us a
Wesleyne Greer:second chance. We think that if we hit miss our quota, one
Wesleyne Greer:quarter, one month, one year, then we have to run for the
Wesleyne Greer:hills, and look for a new position. Because we are scared
Wesleyne Greer:to fail as strong driving leaders and sales people we are
Wesleyne Greer:used to winning. So when the thought of failing, pops into
Wesleyne Greer:our brain, we get really mousy. And what do we do when we're
Wesleyne Greer:scared of failing? We do the opposite of what we should do.
Wesleyne Greer:We become more conservative, we don't try new things. And that
Wesleyne Greer:hinders us as leaders, because the worst thing you can do as a
Wesleyne Greer:leader is follow the status quo. Yes, I'm saying the worst thing
Wesleyne Greer:you can do as a leader is follow the status quo. Nobody wants a
Wesleyne Greer:leader that follows the status quo, because that's boring, and
Wesleyne Greer:you'll never grow that way. So because you're so scared of
Wesleyne Greer:failing, you don't even try. You don't even start you don't even
Wesleyne Greer:move. Now. This last phenomenon in failure is the fear of
Wesleyne Greer:success. But hold up Wessling, you just told me that I fear
Wesleyne Greer:rejection, I fear failure and now I fear success. How can I be
Wesleyne Greer:afraid of success? Hmm, that's a good one. Being afraid of
Wesleyne Greer:success. It really goes into it brings both concepts of fear of
Wesleyne Greer:rejection and the fear of failure together because the
Wesleyne Greer:fact that you are scared of being successful is the reason
Wesleyne Greer:why you won't raise your hand is the reason why you won't try
Wesleyne Greer:something completely outside of the box. It's why instead of
Wesleyne Greer:you're looking and you're saying hey, it's time for me to move In
Wesleyne Greer:my career, I'm just going to stay in my same industry, I'm
Wesleyne Greer:not going to look outside for any other industry, because what
Wesleyne Greer:happens if you're not successful? What is the
Wesleyne Greer:alternative? So many times we think about the growth that we
Wesleyne Greer:have to have in our career, we're always trying to get to
Wesleyne Greer:the next level and the next level and the next level, and we
Wesleyne Greer:get knocked down one time. And then we're like, Well, maybe
Wesleyne Greer:it's not meant for me to be a vice president of sales, maybe
Wesleyne Greer:it's not meant for me to work in this manufacturing industry,
Wesleyne Greer:maybe I should go back in I should work in the factory,
Wesleyne Greer:right? So we take all of those things, and it prevents us from
Wesleyne Greer:even being successful. So I want you to take a moment and think
Wesleyne Greer:about which of these three phenomenons Do you really think
Wesleyne Greer:you are struggling with the most? Is it the fear of
Wesleyne Greer:rejection, so really focusing on what other people think of you
Wesleyne Greer:their perception of what success looks like to them? That is what
Wesleyne Greer:the fear of rejection is all about? It's so focused on other
Wesleyne Greer:people's opinions of you that you don't even try? Is it the
Wesleyne Greer:fear of failing? Because at one time in your career, or one time
Wesleyne Greer:in your life, you have considered yourself failing at
Wesleyne Greer:something? And so you're like, Well, if I fail again, I'm gonna
Wesleyne Greer:get the same result. I don't want to fail again. So that fear
Wesleyne Greer:of failure that is internal, that is something in the past
Wesleyne Greer:that is causing you to bring that negativity into the future
Wesleyne Greer:and causing you to not try again? Or is it the fear of
Wesleyne Greer:success? Well, if I started making more money than all the
Wesleyne Greer:people in my circle, they'll think that I'm bougie. Or
Wesleyne Greer:they'll think that we can't hang out anymore. So I'm not even
Wesleyne Greer:going to try to go for that promotion. I'm not even gonna
Wesleyne Greer:try to do that. Because what happens if I am successful, all
Wesleyne Greer:types of fear hold you back as a leader, as a leader, when we
Wesleyne Greer:operate with that fear mindset, the mindset of scarcity, the
Wesleyne Greer:mindset of I'm afraid, that resonates down to our team. So
Wesleyne Greer:they see you as a leader, not raising your hand for the
Wesleyne Greer:promotion, or not accepting the praise and accolades from doing
Wesleyne Greer:something so well until your salespeople embody that. That is
Wesleyne Greer:what happens when you hold on to this fear. So how do I begin
Wesleyne Greer:releasing this fear? How do I go from holding on to one, two, or
Wesleyne Greer:all three of these types of failure and really start moving
Wesleyne Greer:through it, the first step is you must realize that you are
Wesleyne Greer:holding on to this, you must realize that as a human being,
Wesleyne Greer:it is okay to be afraid. If you see a snake slithering into your
Wesleyne Greer:office, or you see a cockroach, and you're just innately scared
Wesleyne Greer:of it. It is okay to be scared. Fear is a natural human emotion.
Wesleyne Greer:However, it is not okay to let that fear cripple you, you must
Wesleyne Greer:identify your fear. So some people are afraid of heights.
Wesleyne Greer:They say I'm afraid of heights. And so what do they do, they
Wesleyne Greer:just don't jump out of an airplane, or they don't go
Wesleyne Greer:anywhere high. But that's not attacking your fear head on.
Wesleyne Greer:Whatever you are afraid of, you must first identify it. So you
Wesleyne Greer:say it into the world. You write it down, you do whatever. And
Wesleyne Greer:this is for you. This is not for anyone else. But you. So you say
Wesleyne Greer:this is what I'm afraid of. This is what my biggest fear in my
Wesleyne Greer:career, and my personal life that is holding me back, write
Wesleyne Greer:it down. Once you have identified that fear, you must
Wesleyne Greer:now take a moment and say, Is this something that I can
Wesleyne Greer:conquer on my own? Or do I need someone to help me tease this
Wesleyne Greer:out that someone can be a spouse, that someone can be a
Wesleyne Greer:coach that someone can be a therapist, but be honest with
Wesleyne Greer:yourself? Because when we're in these modes of failure,
Wesleyne Greer:especially as leaders, we're in our head. And when I say we're
Wesleyne Greer:in our head, that's I'm just swirling around, and I'm telling
Wesleyne Greer:myself that this is wrong. And this is right, and we're not
Wesleyne Greer:talking to anyone else. We're not speaking to anyone, we're
Wesleyne Greer:just rolling these thoughts around in our head. So write it
Wesleyne Greer:down. Realize that you need support it is okay to say I need
Wesleyne Greer:some help. And it can be professional or it can be
Wesleyne Greer:someone in your family a loved one. That is absolutely okay.
Wesleyne Greer:And then finally, after you've discussed this fear with someone
Wesleyne Greer:you realize what it is you must now start taking small steps to
Wesleyne Greer:attack this fear head on.
Wesleyne Greer:What are you talking about? How do I attack fear head on? Isn't
Wesleyne Greer:this just like an abstract Concept know, if you have a fear
Wesleyne Greer:of success, let's say you are scared of being successful. So
Wesleyne Greer:that means what you should do is you should go to your boss and
Wesleyne Greer:say, Hey, boss, last week, the team and I did this great
Wesleyne Greer:initiative, I just wanted to let you know, how we work together,
Wesleyne Greer:how I came up with this idea, whatever it was the part that
Wesleyne Greer:you played in it, and wanted to share that with you. That is one
Wesleyne Greer:small step that you can take to really help you overcome that
Wesleyne Greer:fear of success. Because being afraid of success means that you
Wesleyne Greer:will not you will not self promote yourself. And remember,
Wesleyne Greer:self promotion is not a bad thing. self promotion is good.
Wesleyne Greer:We all have to promote ourselves, because nobody else
Wesleyne Greer:will, if you don't raise your hand and say, Hey, this is my
Wesleyne Greer:name, this is what I've done. I'm ready for the next step, or
Wesleyne Greer:the next accolade. Or it could even be I just want to be
Wesleyne Greer:recognized for a job well done, you must start raising your
Wesleyne Greer:hand. That's how you start attacking the fear of success
Wesleyne Greer:head on the fear of rejection, you just have to do it. Right?
Wesleyne Greer:You just have to really think about all of the areas in your
Wesleyne Greer:professional career that you fear rejection, is it I fear
Wesleyne Greer:being rejected by a person on my team, so I'm not going to
Wesleyne Greer:address a negative behavior with them. Then you have a
Wesleyne Greer:conversation, you have a one on one with them. And you say, Hey,
Wesleyne Greer:I've noticed that you're displaying some of these
Wesleyne Greer:behaviors, you're doing a lot of wonderful things. However, this
Wesleyne Greer:is something that I want us to work on together us a unit,
Wesleyne Greer:right? And if they say I don't want to work on that with you,
Wesleyne Greer:as the leader, you get to decide, is this somebody that I
Wesleyne Greer:still want on my team? That's what you have to do? Proclaim
Wesleyne Greer:it? What is the thing that is holding you back? What kind of
Wesleyne Greer:fear is holding you back? Talk about it, get your support
Wesleyne Greer:system, no one exists as an island, and then three, attack
Wesleyne Greer:it head on. So that guys was my short, only 15 minutes. I know
Wesleyne Greer:you're old, you still longer episodes when I'm interviewing
Wesleyne Greer:people. But I really wanted to chat with you about the fear,
Wesleyne Greer:fear that is holding us back in our leadership fear that is
Wesleyne Greer:holding us back as salespeople as business owners and
Wesleyne Greer:entrepreneurs to really unlock your growth to unlock the next
Wesleyne Greer:level in your career in your business and anything that
Wesleyne Greer:you're doing. You must overcome this fear in all the ways that
Wesleyne Greer:is holding you back. Thank you so much for joining me today. I
Wesleyne Greer:hope you enjoyed this episode. And if you like hearing Wesleyne
Wesleyne Greer:by herself, just go off on a topic send me an email, shoot us
Wesleyne Greer:a note podcast at transform sales.com We love to hear from
Wesleyne Greer:you guys. So if you liked this format, I'll do more solo
Wesleyne Greer:episodes. Until next time in all that you do transform your sales