*Disclaimer* I am an affiliate for all 3 tools I mention in this episode and will receive a commission if you buy through one of my links*
This is kind of a big topic that I haven't written about or addressed on my site in a long time (I hadn't realized how long it had been since I'd written about sales pages, squeeze pages or landing pages). There are two different elements I'm going to focus on for this episode:
The copy, reasoning and importance of these pages
The options and technical set up of these types of pages
There are a handful of different tools available for creating landing pages and sales pages in WordPress, but for the sake of time and my sanity we're going to focus on only three today.
But of course before we get into to talking about each of these tools, let's simply talk about these pages and why they're important, shall we? (no idea why but I totally got an image of the 'Church Lady' from SNL... thank you Dana Carvey).
I've had a handful of different landing pages and squeeze pages that I've put up for different events or products over the years, but it wasn't until I took the time to understand WHY they were important and really look at the value they created for my business that I started taking them seriously (I've already told you I have a tendency to learn things the hard way, so this probably isn't a big surprise, is it?).
For me it was all about not wanting to be "smarmy". I was so worried about coming across like a cheesy marketer that I was hesitant to put up any type of landing page or squeeze page because I simply could not bring myself to write the type of copy that people used on these pages.
Fortunately I stayed away from the smarmy, highlighted, bolded red headlines (like how I did that? well, most of the time anyways, I can't say I didn't try a couple here and there). Unfortunately I didn't do enough testing and trying of what would have been more true to who I am, until this year. If you've been following the podcast you probably know already that a lot of things have changed in my business this year (for the better) and I'm implementing and testing things pretty frequently.
Squeeze Pages and Landing Pages
First let me save you the time from Googling squeeze pages and landing pages, you're not going to get a clear answer and it will probably just confuse you more. So I'll go ahead and give you my version. ;-)
A squeeze page or landing page is simply a page with one call to action - to capture your visitors name and email address (or just email address).
What I've starting doing with squeeze pages (and I'll just call them squeeze pages so I don't have to keep writing both, but you know what I mean) is creating different pages on different platforms and testing driving traffic to the pages through ads (Facebook ads) or sharing the links socially.
AND.. guess what? My subscribers are going up! Imagine that! (yes, that was MUCH sarcasm totally directed at myself).
The thing with these pages though is that you don't need to limit yourself to just one squeeze page, the purpose of these pages is to try different things. Test them, change the headline, see what works. I'll be brutally honest here and tell you that I've never been a big fan of "testing" things (I tend to be more right brain than left brain), but absolutely understand the value in testing and measuring what works.
I'm now becoming squeeze page machine (doesn't that sound like there should be a song for that.."squeeze page machine").
There are the obvious types of squeeze pages you can set up:
Squeeze page for report/ebook/offer
Squeeze page for something that's 'coming soon'
Squeeze page for some type of one on one session
there are also a handful of additional pages you can set up that aren't as obvious (well, to me they weren't as obvious) but are missed opportunities if you don't implement an opt-in.