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How to use Awareness Days to promote your pet business
Episode 3629th October 2020 • Publicity for Pet Businesses • Rachel Spencer
00:00:00 00:26:14

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Have you ever seen posts on social media about Awareness Days and National Days and thought you might like to create the same?

There are days to mark all kinds of different things from fun days such as Dress Up Your Pet Day to more serious ones such as Breast Cancer Awareness Month.

They’re used by PRs and social media managers to come up with campaigns and story ideas and you can use them in your content too.

In this episode you will learn how Awareness and National Days work and how you can use them to promote your pet business, plus how to create one of your own.

If you enjoy this episode and would like further support and a plan to follow to launch your own National or Awareness Day, I do have a class on this topic happening soon.

The Awareness Day Masterclass for Pet Businesses is taking place on November 10th 2020 at 1pm UK time.

It's just £27 to join and you'll learn everything you need to know to use awareness days and create one of your own and you can sign up here:

Fancy joining us? Reserve your space for just £27 here.

Key timings in this episode:

0.27 - Intro on Facebook group and Friday 15 minute drop in sessions

1.42 - Intro to awareness days and national days

3.22 - The difference between awareness days and national days

7.49 - How to find out about awareness days and national days

10.04 - Why use awareness days and national days?

10.36 - Some ideas you can used for an awareness day or national day

12.46 - Examples of pet business owners who have used them to reach up to 100,000 people on a blog and millions in newspaper articles

14.24 - Using awareness days and national days for media pitches

18.56 - Creating your own awareness days and national days

23.05 - Details of the masterclass on awareness days and national days

Links mentioned in this episode:

Join the Awareness Days class for Pet Businesses: Reserve your space for just £27 here.

Kerry Jordan interview on National Dog Photography Day, a day to celebrate our dogs.

Read or listen to her interview on her awareness day here: How to raise your profile with an Awareness Day

Caroline Wilkinson from BarketPlace blog post: The importance of rest days for your dog

Karen Boyce's story on National Dog Photography Day: Celebration of dogs across North Wales for National Dog Photography Day

PitPat article: Round hounds abound - Dog uses tracker to lose weight

Jude Davison's blog: The dog obesity disaster

Mahmood Reza's landing page for his day: Love My Accountant Day

Websites that are free to use that list Awareness Days and National Days.

Janet Murray's media diary also lists key dates - order one here Janet Murray's 2021 Media Diary*

This podcast uses the following third-party services for analysis:

Chartable -