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10 Social Media Tools to Elevate Your Marketing in 2023
Episode 6215th December 2022 • Mesmerizing Marketing™ • Dimple Dang
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Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerizing.

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And now here's your host Dimple.

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Dang.

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Hello, my MES Rising Marketing Tribe.

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Today we're gonna be talking about 10 social media tools you need

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to be using in 2023 to elevate your marketing to the next level.

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All right, let's start with number one.

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This one is one of my favorites.

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Yes, I have personally used it many times and absolutely love.

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This one is called v.io.

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It's v e e d.io.

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By the way, in the show notes, I will be linking all of the tools, so

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make sure you go check out the show notes, and some of them may have

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free trials that you can sign up for, to check them out for yourself.

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So v.io is a video editing platform that allows you to edit your videos,

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and it is super simple to use.

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Super easy.

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, and I love the fact that it allows you to resize your videos to

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be able to use them for various different social media platforms.

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As you know, the size requirements for TikTok videos and for reels

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are different than YouTube videos.

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So if you wanted to take one video and repurpose.

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It allows you to do that and do that easily.

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The one thing I do want you guys to be aware about is if you are going

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to record video content that you want to use and repurpose for different

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platforms, make sure that you're recording it where it's not too zoomed

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in because if it's too zoomed in,

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, it's probably gonna cut part of it off.

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So if you just want to make sure that you back up just a tad so that you

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can later zoom in and edit it how you want for reel's content versus.

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For YouTube video content.

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And that's just a pro tip right there that I learned from experience.

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So the other thing in terms of features that v.io offers is you can add subtitles,

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you can add translations, you can even add the transcription of the entire

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you know, audio, what was said so that you don't have to do that later on.

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. And that's a really good idea to do you guys, because when people are

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watching content on social media, and a lot of times they may be at

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work and they don't necessarily want to play the audio, but they do want

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to know what that video is about.

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, So when you add transcriptions, it

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you're also being more inclusive to communities that need it as well.

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Okay.

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So the other thing is you can also overlay the videos with different stickers,

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different images, so it makes it super easy to drag and drop different things.

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It has stickers that are built in and you can literally just edit the video.

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And it also has a feature that I like.

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If there was some background noise and you wanted to edit the quality of the audio

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in the video, you can do that as well.

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Obviously, you can add voiceover, different sounds, all that,

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so definitely check that out.

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They also recently, Have incorporated different templates, which you can

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pick from, and that's gonna allow you to create your video content based on

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a template, and it might be even easier and quicker in terms of saving you

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time when it comes to editing content.

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So check out v.io.

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All right you guys.

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Number two is video ask.

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And video ask is from the same company who has created something called

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Typeform, which Typeform I also love.

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And it is amazing for creating customized forms where when you think of Google

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Forms, think of Typeform, but only it's a lot more sleeker and sex.

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And you can customize the background.

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And now Typeform even allows you to put videos in your form, which is cool.

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so video ask was created by them and it's literally like having video funnels that

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you can create for your sales team, for outreach to clients for following up.

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And it allows you to build engaging in video form.

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that enable you to collect contact details or even have people register

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for events and so much more.

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And then you can even ask for a response back in either a video, audio or text,

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and you can provide multiple choice selections for them to pick from.

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It allows for booking on calendar incorporating payments, file

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uploads, and so much more.

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So definitely check out video ask.

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I can probably do an entire podcast episode on that.

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So this is just very, very high level, but it's definitely a

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very, very cool technology.

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. All right, number three is, hello, woo.

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And if you guys have been listening to my podcast for a while, I interviewed Ar

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Rae, who is the founder and c o of Hello.

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Woo.

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And I'm gonna link that episode because that explains a lot of the

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features in detail, and I think you guys will enjoy checking it out.

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But I definitely wanted to mention it here.

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And there's been so many new things that Argen has incorporated

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since I last spoke to him.

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I'm gonna have to have him come back on my podcast for another episode so we

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can dive deeper into some new, exciting features he has, which are, Smart Speaker

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marketing, which basically allows you to increase your revenue by getting in

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front of your customers in their homes when you think about Alexa, right?

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And so you can broadcast video or audio post via smart speakers.

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And then the other cool thing that I'm really excited about

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is something called web stories.

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And web stories are where you can get website visitors from Google.

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You can improve your seo and if you guys dunno what SEO is, it is search

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engine optimization, which means your doing activities that are going to

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help you rank higher organically on Google and the search result pages.

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So it helps for seo if you're using Google Web Stories and with Hello

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Whoopi, you can schedule stories that have beautiful imagery, text and

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call to action buttons directly into the search results, and that's going

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to be really, really great for s.

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All right, so the other thing is, let's just talk about high

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level what Hello Movie does.

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It's basically a social media marketing automation tool that is great for

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solopreneurs, entrepreneurs, business owners, as well as small to mid-size

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businesses, and it allows you to even use emoji marketing where it

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gives you emoji recommendations based on the Hello Woo artificial inte.

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And then it has some useful tools, which is auto complete.

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So if you're typing something, it's going to auto suggest.

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Link the next word so you can save time.

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And then it also allows you to pull quotes from articles.

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And now you can post to your blogs from Hello BofI.

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And it has a lot of other integrations with different platforms that

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you may find useful and it's also very, very cost effective.

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So definitely check it out.

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I will put my affiliate link in the show notes and you guys can get a.

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All right, we're gonna go to number four.

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Number four is Bitly, so b i t.ly.

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Again, I'll link everything in the show notes for you guys, but

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Bentley is amazing because you can take any link that you have.

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Let's say you have created a blog article on your website.

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Or there's an article on the internet that you wanna share, and if you put it

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into Bitly, you can shorten the link.

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So Bitly is a link shortener, but here's some of the cool things that you might

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have not even thought about using it for.

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What I like to do is I like to put links in there because it

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actually tracks how much traffic.

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Came from that link.

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So when I post different types of posts on Twitter and Instagram and

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Facebook and LinkedIn, I know how many people actually clicked on that link.

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So it tells me which of my articles or podcast episodes or posts are

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more popular, or which, you know, social media posts performed better.

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And I love to see you know, see that data and analytics because

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it really helps you make the right decisions to get more traffic.

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And then the other thing about it is, , you can even create custom links.

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So you can have a custom name.

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You do have to pay for that plan, like so they have a free version, they

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have a paid version, and with a paid version, you get some more enhancements.

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And part of that is where you can have a custom, url so you can name

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it something like, you know, Podcast marketing course our whatever you want

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our consultation with Deborah, right?

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So you can customize it and that makes it really easy.

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If you wanted to share.

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in a talk or just put it out there like say on a podcast where it's super easy for

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someone to just memorize it and go there.

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The other thing is it also has now a link builder, which would be similar

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to like what I guess Link Tree kind of does and social tap, so you can

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check out that feature as well.

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But I really, really love using Bitly and then it actually

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saves the links to articles too.

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So then, If I just wanna go back and copy the link to something specific I

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shared even a month ago, it makes it super easy for me to just go grab the

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link and share it on to social media.

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All right, so now we're gonna go to number five, which is later.

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So that is L A T E R later.com.

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And it is a social media management tool that allows you to auto publish

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to TikTok, which is great because you know, if you have to post a lot of

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content to TikTok, you can't always be, right there to do it and set it up.

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So this allows you to preschedule content for TikTok, also for the Instagram

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feed post, and then for Facebook, for Twitter, for Pinterest and LinkedIn.

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And their plans are pretty affordable as well.

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But I like that it allows you to, you know, schedule stuff out.

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You do have to download the app as well on your phone sometimes

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to push the scheduling out.

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And that may have changed, but they have a lot of, great features with, , these

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platforms that not every different social media platform may offer.

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So definitely check out.

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All right.

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Number six is s e m.

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Rush.

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I absolutely love s e m Rush, and not just for.

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SEO search engine optimization, but it has so many other great

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features built in to it as well.

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So, you know, for example, I like to create a lot of content for my clients

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in the terms of blog content that is SEO optimized and it is strategically

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written to rank on page one of Google.

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And because there might be, so many articles that we have

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written throughout the years.

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We wanna be able to track which articles are getting us to rank on page one,

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or maybe if they're ranking on page two or three, how can we create more

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content around that specific topic to rank higher in the search engine?

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And you can literally see reports and you can have reports sent to you.

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Your ranking in terms of placement for different keywords, you can input up

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to 500 keywords with their basic plan.

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And then you also can literally spy on your competitor's marketing to see

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what they're doing, what's working for them, and also gives you the ability

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to see back links in terms of, you know, where are other competitors

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getting their back links from.

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Because if you know that they're ranking really high on page.

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of Google for a keyword that you wanna rank for, well, you can see where their

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traffic is coming from and maybe you can go try to get a back link there as well.

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And that just makes it really, really easy to just implement those things.

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The other cool feature I like is it has a built in platform feature where you can.

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determine who you want to do outreach to in order to ask for a back link.

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And you can write letters and you can send them off.

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And it just makes it really easy to keep track of what you're doing.

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But it has about 55 different features.

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So it's just one of those things you have to go sign up for a free

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trial and check it out for yourself.

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But I love it, and even it has built in social media posting.

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, so if you just wanna all in one platform, we can just, you know, do

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your social media posting there as well.

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It's got that built in, so I do love that.

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All right.

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Number seven is gonna be Meet Edgar, and again, it's Meet Edgar

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and I have used this a while back,

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and I'm actually thinking of trying it out again.

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So the one thing that makes Meet Edgar unique for a social media posting

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platform is that it automatically pulls posts from your content

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library and schedules them for you.

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So it keeps your content fresh day after day.

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And if you've heard the concept of evergreen content, well meet Ed.

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Is a platform that's going to repurpose that content for you.

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And what that means is less work for you, right?

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And who wants to do more work?

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Not me.

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So if you have content, especially like me, if you have a podcast show, I

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don't just share the latest episodes.

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I like to go back and share older episodes too, because people.

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are still listening to those.

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There's valuable content there, so if they're discovering it,

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they're gonna listen to it.

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So I always like to re-share stuff not re-share the same thing, or it's

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the exact same, you know, wording.

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We wanna switch it up a little bit.

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So I love that this is more automated and it does it for you,

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and obviously you can set it up where you have to approve everything.

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You know, it goes live and it gets posted, but I think that it actually helps you

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streamline the process of just, you know, getting more content out there

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without having to put hours and hours in creating new content all the time.

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And that's always great because we're all busy.

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All right.

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Number eight is Buffer.

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Buffer.

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Gosh, I've been using this for like probably 10 years or more, but Buffer

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is great because it's a social media platform for people who are on a budget

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or maybe you're just getting started out.

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I love that they have a free plan that's completely free and it allows

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you to post to Facebook, Twitter.

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LinkedIn, there's other few other platforms that I

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may allow you to pick from.

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And depending on how many platforms you want to post to, you might have to

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get the paid plan if you have a certain number of platforms, but like the

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basics, let's say you just wanna post to Facebook, Twitter, LinkedIn, you can

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definitely do that, and I love that.

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It's also really simple and easy to.

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, it may not have like the most de, you know, detailed analytics like some of

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the other platforms, but if you're just getting started and you need something

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really simple, you're in a budget.

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Even their paid plans are super affordable as well.

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And the difference really from some of the free plans and paid plans, one of

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the differences is that with a paid plan, you can schedule out more content in.

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Versus with a free plan, it's gonna say, okay, you're at your maximum limit.

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You know, you need to either upgrade or you have to hold off for a little bit.

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So definitely check out Buffer.

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It is just, you know, consistently then good for just posting content.

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And sometimes if you're managing accounts for other clients and they

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don't wanna have a paid platform, they just want basic posting.

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But not anything too detailed in terms of analytics.

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Buffer will get the job done.

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All right, we're gonna go to number nine.

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Number nine is Grammarly.

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And Grammarly.

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Even though it's not a social media tool, I love how you can use it for social

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media because when you're creating content and you're writing content, you wanna

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make sure that the grammar is proper.

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You want to make sure that it looks professional.

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So I use Grammarly for content, for, you know, websites, for blog

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posts, for Facebook ad campaigns, for literally any kind of content I create.

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I love it.

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And they have a free plan and they have a paid plan, and even

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their free plan is amazing.

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So if you want your content to sound better, you want the

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grammar to be on point, you definitely wanna check out grammar.

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All right.

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Last but not least BuzzSumo, which is another one of my favorites

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from throughout the years.

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BuzzSumo is great because you can go and type in a keyword and it's gonna

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tell you which content is out there on different social media platforms, like

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was it posted on different platforms and which platforms, what were the

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number of shares or the engage.

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So you can see content that's trending according to different keywords, and

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what you can do is you can either take that article and you can re-share it,

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and you can talk about what some of the key takeaways were from that article.

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Or what you can do is you can use that as inspiration to come up with

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topics for your blogs, for your Instagram reels, for TikTok, for

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content, because you already know.

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it's a hot topic because people have been sharing it, they've been gauging with it.

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So I think it always is good if you can have a strategy for what you're posting

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and not just randomly post things.

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Because the more strategy you have, the more strategic you

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are, it's going to actually make your marketing more effective.

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And that's what this episode was supposed to be about, is about how you.

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use the right social media tools, you know, the best social media

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tools in 2023 to leverage your marketing to go to the next level.

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So I hope you guys enjoyed this episode, and I'm going to wish you

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guys a very happy holiday season.

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and wishing you the best in the new year as well, although you'll be hearing from

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me again, but just in case you know you guys are busy, I just wanna put that out

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there and I'm thanking all of you who have been supporting my show for so long, and

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if you could take a moment to leave me a five star review with some comments, I

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would be truly grateful and have a great day and I'll see you on the next episode.

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Thank you for listening to the Mesmerizing Marketing Podcast.

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If you found this episode valuable, please subscribe to the show so

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you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful if you could take a minute to leave

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a review and visit the podcast website to check out all the latest.

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At www.mesmerizingmarketingpodcast.com.

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That's www.mesmerizingmarketingpodcast.com.

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And follow Dimple on Clubhouse.

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Her handle is Marketing Expert and also join her mesmerizing marketing club.

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Also on Clubhouse for live rooms, on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.