Transcripts
Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive
Speaker:into the latest marketing trends, tools, and tips, and provide you with
Speaker:the top resources you need to thrive and make your marketing mesmerizing.
Speaker:And now here's your host Dimple.
Speaker:Dang.
Speaker:Hello, my MES Rising Marketing Tribe.
Speaker:Today we're gonna be talking about 10 social media tools you need
Speaker:to be using in 2023 to elevate your marketing to the next level.
Speaker:All right, let's start with number one.
Speaker:This one is one of my favorites.
Speaker:Yes, I have personally used it many times and absolutely love.
Speaker:This one is called v.io.
Speaker:It's v e e d.io.
Speaker:By the way, in the show notes, I will be linking all of the tools, so
Speaker:make sure you go check out the show notes, and some of them may have
Speaker:free trials that you can sign up for, to check them out for yourself.
Speaker:So v.io is a video editing platform that allows you to edit your videos,
Speaker:and it is super simple to use.
Speaker:Super easy.
Speaker:, and I love the fact that it allows you to resize your videos to
Speaker:be able to use them for various different social media platforms.
Speaker:As you know, the size requirements for TikTok videos and for reels
Speaker:are different than YouTube videos.
Speaker:So if you wanted to take one video and repurpose.
Speaker:It allows you to do that and do that easily.
Speaker:The one thing I do want you guys to be aware about is if you are going
Speaker:to record video content that you want to use and repurpose for different
Speaker:platforms, make sure that you're recording it where it's not too zoomed
Speaker:in because if it's too zoomed in,
Speaker:, it's probably gonna cut part of it off.
Speaker:So if you just want to make sure that you back up just a tad so that you
Speaker:can later zoom in and edit it how you want for reel's content versus.
Speaker:For YouTube video content.
Speaker:And that's just a pro tip right there that I learned from experience.
Speaker:So the other thing in terms of features that v.io offers is you can add subtitles,
Speaker:you can add translations, you can even add the transcription of the entire
Speaker:you know, audio, what was said so that you don't have to do that later on.
Speaker:. And that's a really good idea to do you guys, because when people are
Speaker:watching content on social media, and a lot of times they may be at
Speaker:work and they don't necessarily want to play the audio, but they do want
Speaker:to know what that video is about.
Speaker:, So when you add transcriptions, it
Speaker:you're also being more inclusive to communities that need it as well.
Speaker:Okay.
Speaker:So the other thing is you can also overlay the videos with different stickers,
Speaker:different images, so it makes it super easy to drag and drop different things.
Speaker:It has stickers that are built in and you can literally just edit the video.
Speaker:And it also has a feature that I like.
Speaker:If there was some background noise and you wanted to edit the quality of the audio
Speaker:in the video, you can do that as well.
Speaker:Obviously, you can add voiceover, different sounds, all that,
Speaker:so definitely check that out.
Speaker:They also recently, Have incorporated different templates, which you can
Speaker:pick from, and that's gonna allow you to create your video content based on
Speaker:a template, and it might be even easier and quicker in terms of saving you
Speaker:time when it comes to editing content.
Speaker:So check out v.io.
Speaker:All right you guys.
Speaker:Number two is video ask.
Speaker:And video ask is from the same company who has created something called
Speaker:Typeform, which Typeform I also love.
Speaker:And it is amazing for creating customized forms where when you think of Google
Speaker:Forms, think of Typeform, but only it's a lot more sleeker and sex.
Speaker:And you can customize the background.
Speaker:And now Typeform even allows you to put videos in your form, which is cool.
Speaker:so video ask was created by them and it's literally like having video funnels that
Speaker:you can create for your sales team, for outreach to clients for following up.
Speaker:And it allows you to build engaging in video form.
Speaker:that enable you to collect contact details or even have people register
Speaker:for events and so much more.
Speaker:And then you can even ask for a response back in either a video, audio or text,
Speaker:and you can provide multiple choice selections for them to pick from.
Speaker:It allows for booking on calendar incorporating payments, file
Speaker:uploads, and so much more.
Speaker:So definitely check out video ask.
Speaker:I can probably do an entire podcast episode on that.
Speaker:So this is just very, very high level, but it's definitely a
Speaker:very, very cool technology.
Speaker:. All right, number three is, hello, woo.
Speaker:And if you guys have been listening to my podcast for a while, I interviewed Ar
Speaker:Rae, who is the founder and c o of Hello.
Speaker:Woo.
Speaker:And I'm gonna link that episode because that explains a lot of the
Speaker:features in detail, and I think you guys will enjoy checking it out.
Speaker:But I definitely wanted to mention it here.
Speaker:And there's been so many new things that Argen has incorporated
Speaker:since I last spoke to him.
Speaker:I'm gonna have to have him come back on my podcast for another episode so we
Speaker:can dive deeper into some new, exciting features he has, which are, Smart Speaker
Speaker:marketing, which basically allows you to increase your revenue by getting in
Speaker:front of your customers in their homes when you think about Alexa, right?
Speaker:And so you can broadcast video or audio post via smart speakers.
Speaker:And then the other cool thing that I'm really excited about
Speaker:is something called web stories.
Speaker:And web stories are where you can get website visitors from Google.
Speaker:You can improve your seo and if you guys dunno what SEO is, it is search
Speaker:engine optimization, which means your doing activities that are going to
Speaker:help you rank higher organically on Google and the search result pages.
Speaker:So it helps for seo if you're using Google Web Stories and with Hello
Speaker:Whoopi, you can schedule stories that have beautiful imagery, text and
Speaker:call to action buttons directly into the search results, and that's going
Speaker:to be really, really great for s.
Speaker:All right, so the other thing is, let's just talk about high
Speaker:level what Hello Movie does.
Speaker:It's basically a social media marketing automation tool that is great for
Speaker:solopreneurs, entrepreneurs, business owners, as well as small to mid-size
Speaker:businesses, and it allows you to even use emoji marketing where it
Speaker:gives you emoji recommendations based on the Hello Woo artificial inte.
Speaker:And then it has some useful tools, which is auto complete.
Speaker:So if you're typing something, it's going to auto suggest.
Speaker:Link the next word so you can save time.
Speaker:And then it also allows you to pull quotes from articles.
Speaker:And now you can post to your blogs from Hello BofI.
Speaker:And it has a lot of other integrations with different platforms that
Speaker:you may find useful and it's also very, very cost effective.
Speaker:So definitely check it out.
Speaker:I will put my affiliate link in the show notes and you guys can get a.
Speaker:All right, we're gonna go to number four.
Speaker:Number four is Bitly, so b i t.ly.
Speaker:Again, I'll link everything in the show notes for you guys, but
Speaker:Bentley is amazing because you can take any link that you have.
Speaker:Let's say you have created a blog article on your website.
Speaker:Or there's an article on the internet that you wanna share, and if you put it
Speaker:into Bitly, you can shorten the link.
Speaker:So Bitly is a link shortener, but here's some of the cool things that you might
Speaker:have not even thought about using it for.
Speaker:What I like to do is I like to put links in there because it
Speaker:actually tracks how much traffic.
Speaker:Came from that link.
Speaker:So when I post different types of posts on Twitter and Instagram and
Speaker:Facebook and LinkedIn, I know how many people actually clicked on that link.
Speaker:So it tells me which of my articles or podcast episodes or posts are
Speaker:more popular, or which, you know, social media posts performed better.
Speaker:And I love to see you know, see that data and analytics because
Speaker:it really helps you make the right decisions to get more traffic.
Speaker:And then the other thing about it is, , you can even create custom links.
Speaker:So you can have a custom name.
Speaker:You do have to pay for that plan, like so they have a free version, they
Speaker:have a paid version, and with a paid version, you get some more enhancements.
Speaker:And part of that is where you can have a custom, url so you can name
Speaker:it something like, you know, Podcast marketing course our whatever you want
Speaker:our consultation with Deborah, right?
Speaker:So you can customize it and that makes it really easy.
Speaker:If you wanted to share.
Speaker:in a talk or just put it out there like say on a podcast where it's super easy for
Speaker:someone to just memorize it and go there.
Speaker:The other thing is it also has now a link builder, which would be similar
Speaker:to like what I guess Link Tree kind of does and social tap, so you can
Speaker:check out that feature as well.
Speaker:But I really, really love using Bitly and then it actually
Speaker:saves the links to articles too.
Speaker:So then, If I just wanna go back and copy the link to something specific I
Speaker:shared even a month ago, it makes it super easy for me to just go grab the
Speaker:link and share it on to social media.
Speaker:All right, so now we're gonna go to number five, which is later.
Speaker:So that is L A T E R later.com.
Speaker:And it is a social media management tool that allows you to auto publish
Speaker:to TikTok, which is great because you know, if you have to post a lot of
Speaker:content to TikTok, you can't always be, right there to do it and set it up.
Speaker:So this allows you to preschedule content for TikTok, also for the Instagram
Speaker:feed post, and then for Facebook, for Twitter, for Pinterest and LinkedIn.
Speaker:And their plans are pretty affordable as well.
Speaker:But I like that it allows you to, you know, schedule stuff out.
Speaker:You do have to download the app as well on your phone sometimes
Speaker:to push the scheduling out.
Speaker:And that may have changed, but they have a lot of, great features with, , these
Speaker:platforms that not every different social media platform may offer.
Speaker:So definitely check out.
Speaker:All right.
Speaker:Number six is s e m.
Speaker:Rush.
Speaker:I absolutely love s e m Rush, and not just for.
Speaker:SEO search engine optimization, but it has so many other great
Speaker:features built in to it as well.
Speaker:So, you know, for example, I like to create a lot of content for my clients
Speaker:in the terms of blog content that is SEO optimized and it is strategically
Speaker:written to rank on page one of Google.
Speaker:And because there might be, so many articles that we have
Speaker:written throughout the years.
Speaker:We wanna be able to track which articles are getting us to rank on page one,
Speaker:or maybe if they're ranking on page two or three, how can we create more
Speaker:content around that specific topic to rank higher in the search engine?
Speaker:And you can literally see reports and you can have reports sent to you.
Speaker:Your ranking in terms of placement for different keywords, you can input up
Speaker:to 500 keywords with their basic plan.
Speaker:And then you also can literally spy on your competitor's marketing to see
Speaker:what they're doing, what's working for them, and also gives you the ability
Speaker:to see back links in terms of, you know, where are other competitors
Speaker:getting their back links from.
Speaker:Because if you know that they're ranking really high on page.
Speaker:of Google for a keyword that you wanna rank for, well, you can see where their
Speaker:traffic is coming from and maybe you can go try to get a back link there as well.
Speaker:And that just makes it really, really easy to just implement those things.
Speaker:The other cool feature I like is it has a built in platform feature where you can.
Speaker:determine who you want to do outreach to in order to ask for a back link.
Speaker:And you can write letters and you can send them off.
Speaker:And it just makes it really easy to keep track of what you're doing.
Speaker:But it has about 55 different features.
Speaker:So it's just one of those things you have to go sign up for a free
Speaker:trial and check it out for yourself.
Speaker:But I love it, and even it has built in social media posting.
Speaker:, so if you just wanna all in one platform, we can just, you know, do
Speaker:your social media posting there as well.
Speaker:It's got that built in, so I do love that.
Speaker:All right.
Speaker:Number seven is gonna be Meet Edgar, and again, it's Meet Edgar
Speaker:and I have used this a while back,
Speaker:and I'm actually thinking of trying it out again.
Speaker:So the one thing that makes Meet Edgar unique for a social media posting
Speaker:platform is that it automatically pulls posts from your content
Speaker:library and schedules them for you.
Speaker:So it keeps your content fresh day after day.
Speaker:And if you've heard the concept of evergreen content, well meet Ed.
Speaker:Is a platform that's going to repurpose that content for you.
Speaker:And what that means is less work for you, right?
Speaker:And who wants to do more work?
Speaker:Not me.
Speaker:So if you have content, especially like me, if you have a podcast show, I
Speaker:don't just share the latest episodes.
Speaker:I like to go back and share older episodes too, because people.
Speaker:are still listening to those.
Speaker:There's valuable content there, so if they're discovering it,
Speaker:they're gonna listen to it.
Speaker:So I always like to re-share stuff not re-share the same thing, or it's
Speaker:the exact same, you know, wording.
Speaker:We wanna switch it up a little bit.
Speaker:So I love that this is more automated and it does it for you,
Speaker:and obviously you can set it up where you have to approve everything.
Speaker:You know, it goes live and it gets posted, but I think that it actually helps you
Speaker:streamline the process of just, you know, getting more content out there
Speaker:without having to put hours and hours in creating new content all the time.
Speaker:And that's always great because we're all busy.
Speaker:All right.
Speaker:Number eight is Buffer.
Speaker:Buffer.
Speaker:Gosh, I've been using this for like probably 10 years or more, but Buffer
Speaker:is great because it's a social media platform for people who are on a budget
Speaker:or maybe you're just getting started out.
Speaker:I love that they have a free plan that's completely free and it allows
Speaker:you to post to Facebook, Twitter.
Speaker:LinkedIn, there's other few other platforms that I
Speaker:may allow you to pick from.
Speaker:And depending on how many platforms you want to post to, you might have to
Speaker:get the paid plan if you have a certain number of platforms, but like the
Speaker:basics, let's say you just wanna post to Facebook, Twitter, LinkedIn, you can
Speaker:definitely do that, and I love that.
Speaker:It's also really simple and easy to.
Speaker:, it may not have like the most de, you know, detailed analytics like some of
Speaker:the other platforms, but if you're just getting started and you need something
Speaker:really simple, you're in a budget.
Speaker:Even their paid plans are super affordable as well.
Speaker:And the difference really from some of the free plans and paid plans, one of
Speaker:the differences is that with a paid plan, you can schedule out more content in.
Speaker:Versus with a free plan, it's gonna say, okay, you're at your maximum limit.
Speaker:You know, you need to either upgrade or you have to hold off for a little bit.
Speaker:So definitely check out Buffer.
Speaker:It is just, you know, consistently then good for just posting content.
Speaker:And sometimes if you're managing accounts for other clients and they
Speaker:don't wanna have a paid platform, they just want basic posting.
Speaker:But not anything too detailed in terms of analytics.
Speaker:Buffer will get the job done.
Speaker:All right, we're gonna go to number nine.
Speaker:Number nine is Grammarly.
Speaker:And Grammarly.
Speaker:Even though it's not a social media tool, I love how you can use it for social
Speaker:media because when you're creating content and you're writing content, you wanna
Speaker:make sure that the grammar is proper.
Speaker:You want to make sure that it looks professional.
Speaker:So I use Grammarly for content, for, you know, websites, for blog
Speaker:posts, for Facebook ad campaigns, for literally any kind of content I create.
Speaker:I love it.
Speaker:And they have a free plan and they have a paid plan, and even
Speaker:their free plan is amazing.
Speaker:So if you want your content to sound better, you want the
Speaker:grammar to be on point, you definitely wanna check out grammar.
Speaker:All right.
Speaker:Last but not least BuzzSumo, which is another one of my favorites
Speaker:from throughout the years.
Speaker:BuzzSumo is great because you can go and type in a keyword and it's gonna
Speaker:tell you which content is out there on different social media platforms, like
Speaker:was it posted on different platforms and which platforms, what were the
Speaker:number of shares or the engage.
Speaker:So you can see content that's trending according to different keywords, and
Speaker:what you can do is you can either take that article and you can re-share it,
Speaker:and you can talk about what some of the key takeaways were from that article.
Speaker:Or what you can do is you can use that as inspiration to come up with
Speaker:topics for your blogs, for your Instagram reels, for TikTok, for
Speaker:content, because you already know.
Speaker:it's a hot topic because people have been sharing it, they've been gauging with it.
Speaker:So I think it always is good if you can have a strategy for what you're posting
Speaker:and not just randomly post things.
Speaker:Because the more strategy you have, the more strategic you
Speaker:are, it's going to actually make your marketing more effective.
Speaker:And that's what this episode was supposed to be about, is about how you.
Speaker:use the right social media tools, you know, the best social media
Speaker:tools in 2023 to leverage your marketing to go to the next level.
Speaker:So I hope you guys enjoyed this episode, and I'm going to wish you
Speaker:guys a very happy holiday season.
Speaker:and wishing you the best in the new year as well, although you'll be hearing from
Speaker:me again, but just in case you know you guys are busy, I just wanna put that out
Speaker:there and I'm thanking all of you who have been supporting my show for so long, and
Speaker:if you could take a moment to leave me a five star review with some comments, I
Speaker:would be truly grateful and have a great day and I'll see you on the next episode.
Speaker:Thank you for listening to the Mesmerizing Marketing Podcast.
Speaker:If you found this episode valuable, please subscribe to the show so
Speaker:you don't ever miss an episode and also share it with your friends.
Speaker:Dimple would be so grateful if you could take a minute to leave
Speaker:a review and visit the podcast website to check out all the latest.
Speaker:At www.mesmerizingmarketingpodcast.com.
Speaker:That's www.mesmerizingmarketingpodcast.com.
Speaker:And follow Dimple on Clubhouse.
Speaker:Her handle is Marketing Expert and also join her mesmerizing marketing club.
Speaker:Also on Clubhouse for live rooms, on top marketing strategies for
Speaker:entrepreneurs and business owners who want to mesmerize their marketing.
