Shownotes
For this very special, 50th episode of The Stories Of Selling Human podcast we are joined by Nina Butler. She is the Director of Event Experience at Alyce - the AI-powered B2B gifting platform that’s redefining direct mail, swag and gifts with its scalable, sustainable, hyper-personalized approach to account-based marketing.
Nina is an experienced Director with a demonstrated history of working in the event and hospitality industry and start ups. She is skilled in Event Management, Marketing, and really understands personalized gifting.
We talk about gifting in your personal life, what to look for to be thoughtful with gifting, wyas to approach gifting in different stages of the buyer journey and so much more!
Key moments:
08:55 - The concept of "Emotional Resonance" and the mindset shift of thinking of your sales interactions as a "Touch"
13:15 - Tactical tips for gifting. The connection between gifting and sales.
17:58 - The art of personalized gifting with some examples
27:00 - Adding a personal touch when communicating at scale
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