One of our new clients shared a great story with me recently of how he was called a "podcast celebrity" on a sales call and it made step back to think about what exactly that is and how to recreate it for others.
If you've ever gotten on a call with someone who is a total fan of your work, you'll know what I'm talking about here.
- sound a bit nervous
- speak fast
- there's instant rapport
- they are happy to be on the call
This celebrity effect makes sales calls easier, gives you more room for error and a higher likelihood closing the sale with a PIF.
Specifically there's two ways podcasting helps increase your odds of landing more of these kind of calls if you're a coach, consultant or service provider.
#1 You can use your podcast to crush the limiting beliefs of your audience and break through objections before they come up.
#2 Teaching and speaking on your podcast creates a better fluid display of expertise when your on the phone selling or talking online or in person
This puts people at ease when b/c they know you know what you talking about.
The end benefit for your as a business owner is that you have:
- Better cash flow
- Your Cost per acquisition was zero
- No affiliate commissions
- A happier more trusting client (b/c they were indoctrinated via the podcast)
THE ONE THING I WANT YOU TO REMEMBER IS that when you have a well put together podcast can make PIF's a regular thing, give you more cash flow and ultimately help you scale faster.