What is the single most important driver of loyalty—for your customers, and for your employees? Is it price? Brand? Or is it something more fundamental?

What if the secret wasn't a mystery at all, but something you could actually measure and manage?

What if you could know, with absolute clarity, what your people and your customers truly expect from you... and then see, in a simple score, exactly how you're performing against those expectations?

And once you have that intelligence... how do you stack up against your competitors? Where are you truly differentiated, and where are you falling behind?

Most importantly... how do you turn that insight into a transformative action plan that drives real growth and loyalty?

In this episode, we meet CJ and company, who cannot understand why they continue to lose loyal customers. Then we drop in on the webinar they are attending to give them some answers.

Our series of business podcasts features smart thought leaders providing insights on the key issues shaping business success and the global economy. They discuss and critique best practice, the use of emerging technology and address key issues of poor performance.

Mentioned in this episode:

The Smart Resource Solutions Web Site