This week, Sarah chats with Head of Digital Marketing at Informa Tech, also digital and tea enthusiast, Martina Simon, about the evolution of on-page & off-page SEO from Panda to BERT.

First time hearing about either Panda or BERT? Don't fret as Martina goes into detail about both. First explaining what Google's algorithm update Panda is and how it effected websites and SEO, and then moving onto to discussing how Google uses machine learning (BERT) to better understand the queries people search for in its search engine.

Side note... Anyone else think of 'Sesame Street' when talking about BERT? Can't just be us...

After covering the basics, Sarah then asks Martina if and how BERT is impacting SEO, what we need to be doing differently as an industry, any disadvantages to BERT and her least favourite algorithm, including why.

There is of course a feature and Martina comments that its the best quiz she has been involved with. There's only one way to find out if she is being sarcastic or not...

Where to find Martina

LinkedIn: https://www.linkedin.com/in/martinasimon/

Website: https://www.dontlaughyet.com/

Twitter: https://twitter.com/dontlaughyet

Resources

The Ten Types of Human Book

The Great Hack

The Social Dilemma

Search Engine Land

Moz Blog

Tea Quiz