In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President & CEO of
Octain,
Clare Price.
Claire Price brought her extensive background as an analyst and research director for Gartner, greatly influencing her marketing approach. She passionately spoke about the necessity of a systematic approach to marketing, especially for small business owners who often face significant challenges in this area.
One of Claire's most impactful points was about the value of building long-term relationships. She explained how these relationships could significantly impact business success, emphasizing that marketing is not just about transactions but about creating lasting connections with customers.
Claire introduced listeners to Octain, which she described as the first true marketing operating system designed specifically for small businesses. Octane aims to replace inefficient trial-and error-marketing with a sustainable, systematic approach.
Claire outlined how Octane provides a turnkey system encompassing strategy, smart execution, and automation, all crucial for supporting small businesses in their marketing endeavors.
She also shed light on the role of growth architects, who are instrumental in implementing the Octane system. These architects work closely with businesses to ensure the marketing operating system is tailored to their needs and goals.
Key Points from the Episode:
- Importance of systematic approach to marketing for small and medium-sized businesses
- Challenges faced by small business owners in marketing
- Value of building long-term relationships for business success
- Introduction of Octain as a marketing operating system for small businesses
- Turnkey system of sustainable marketing operations provided by Octane
- Role of growth architects in implementing the Octain system
- The target audience for leveraging the Octain operating system
- Overview of the book "Smart Marketing Execution" and its resources for small business owners
- Emphasis on effective execution and integrating automation systems in marketing
About Clare Price:
Clare Price, CEO of Octain Growth Systems in Raleigh, NC, specializes in scalable growth and is a luminary in B2B marketing strategies. Her expertise is distilled in her book, "Smart Marketing Execution," guiding businesses from haphazard marketing to sustainable, profit-boosting operations.
Previously, Clare honed her skills as a Research Director at Gartner's Internet Strategies Service and Vice President of Research at Demand Metric. A prolific writer, she's authored five marketing playbooks, a remote work guide, and the cyberthriller "Web of Betrayal."
Clare is a sought-after speaker, engaging with organizations like the American Marketing Association and Women in Technology International. Beyond her professional endeavors, Clare is an amateur ornithologist and adores her Shetland sheepdogs, Toby and Ashton.
About Octain:
Octain Growth System revolutionizes business growth through its integrated marketing operating system, combining strategy, smart execution, and automation. It starts by crafting strategic blueprints in six key areas: brand positioning, customer acquisition, message clarity, market expansion, sales enablement, and product innovation.
Using a proprietary decision framework, Octain develops a roadmap for smart execution, aligning actions with goals. The final step involves automating marketing and sales activities, ensuring sustainable boosts in performance and productivity.
The outcome is a transformative shift from erratic, inefficient marketing to a sustainable, operationally efficient approach, leading to significant business growth.
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Links Mentioned in this Episode:
Want to learn more? Check out Octain website at
https://octaingrowth.com/
Check out Octain on LinkedIn at
https://www.linkedin.com/company/octain/
Check out Clare Price on LinkedIn at
https://www.linkedin.com/in/clareprice/
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