Hey there! In this episode, we're going to dive into how to really get to know your listeners and create content that really resonates with them. We'll start by looking at some basic demographics, like age, location, profession, and industry. But we won't stop there! We'll also delve into the more psychological aspects of your listeners, known as psycho graphics. And if you have multiple listener personas, don't worry - we'll chat about what to do in that case, too. By the end of this episode, you'll have a much better understanding of your listeners and how to create content that truly speaks to them. Let's get started!

Takeaways:

• To create a deeper connection with your listeners, consider what they might be going through in their lives and how you can provide some much-needed relief, peace, or distraction through your content.
• Instead of focusing on specific outcomes, focus on the overall experience that your listeners have while consuming your content.
• Think about your audience's current life situation and how you can offer them a break from whatever might be stressing them out.
• Aim to create an experience, emotion, or feeling for your listeners - this will help create a deeper connection and engagement with your content.
• Don't know who your ideal listeners are? No problem! There are options for determining that, which we'll be discussing in this episode.

Topics Covered:

00:01:09 Understanding Your Listeners: Demographics, Psycho-graphics, And Multiple Personas

00:03:41 Creating A Show For Relatable People

00:05:24 Finding Relief And Distraction For Ideal Listeners