Knowing your ideal client (avatar) will help you to do dominate the market place. Your ideal client is also known as your target audience or target market. You could have the best product in the universe but if you are targeting the wrong person, you are wasting your time and worse, wasting your money. That is why understanding who you serve is so important. Also not just for your business but it will make your clients feel more special because you will speak more directly to them on social media. You can download the Avatar Knowledge Blueprint here: https://www.avatarknowledgeblueprint.... Full interviews with successful entrepreneurs in this video in the order of the video: