Shownotes
If you're thinking of outsourcing some of the tasks involved with your podcast, this episode is for you. What is involved with creating an episode? What parts should I outsource? Where do I find an editor? How much does it cost?
Mentioned In This Episode
Join the School of Podcasting Community
Ask Ralph Podcast: Christian Finance
Steve Stewart "Find an Editor" tutorial an form
Descript Vide and Audio Editor with AI
Opus Clip AI Video Clip Creation Tool
ClipGen AI Video Clip Creation Tool
Auphonic audio leveler and hiss removal
Otter transcription
Castmagic - AI Tool for Podcasters
Capsho - AI Marketing tool for Podcasters
Maximize Listener Engagement with Effective Podcast Interview Strategies SOP Episode
Podcast Rewind: Insider Secrets to a Top 100 Podcast
How to Monetize Your Podcast Even With a Small Audience | Dave Jackson
The Steps To Create a Podcast Episode
- Research Guest
- Research Content
- Guest Scheduling
- Setup and test Equipment
- Record Episode
- Audio Editing
- Audio Mastering
- Transcription
- Upload to Media Host
- Write Show Notes
- Create Episodic Artwork
- Add to Website
- Post to Social
- Make Shorts
- Write Guest Email
Mentioned in this episode:
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Question of the Month
When it comes to this show, the School of Podcasting: If you were to make it shorter, what would you cut? If you were to make it longer, what would you add? Would you choose to keep it as is?
Transcripts
Today on The School of Podcasting, we're talking about what does it take to
Speaker:put together an episode, and if you wanted to farm some of this
Speaker:stuff out, are there any best practices? Let's start
Speaker:the show. The School of Podcasting with
Speaker:Dave Jackson. Podcasting
Speaker:Sense 2,005. I am your award winning hall of
Speaker:fame podcast coach Dave Jackson, thanking you so much
Speaker:for tuning in. If you're new to the show, this is where I help you
Speaker:plan, launch, grow, and if you want to monetize
Speaker:your podcast. My website is school of podcasting.com.
Speaker:Use the coupon code listener when you sign up for either a monthly
Speaker:or yearly subscription. And so, yeah, I asked a couple
Speaker:weeks ago, what would you like me to talk about on the show? It was
Speaker:the question of the month. And I really only
Speaker:got 2 replies, which I thought was interesting because I said, hey.
Speaker:If you give me a question and I actually use it, I'll be sure to
Speaker:give you a shout out. So in this case, today's show comes to you
Speaker:from Ralph from the Ask Ralph podcast. You can find
Speaker:it at ask ralphpodcast.com. It's accounting
Speaker:for you, the personal, as well as if you have a small business.
Speaker:And it's got a Christian perspective, you can find it at ask ralphpodcast.com.
Speaker:And so Ralph has been outsourcing some of
Speaker:his podcasts. Now Ralph, in my opinion, is a bit
Speaker:crazy because he's doing a daily video show,
Speaker:which makes me tired just thinking about it. And so he found a
Speaker:few things along the way. They're like, oh, I I didn't realize I gotta
Speaker:do this, and I gotta do that. And so I thought about it.
Speaker:Like, what is involved now? We're not talking about launching a show.
Speaker:We're talking about doing an episode. What's involved
Speaker:in doing an episode? So the first thing you
Speaker:have to do in theory is know your audience. Right?
Speaker:We everything starts with who is this for. Because if you
Speaker:don't know who it's for, you don't know what to give them. And if you
Speaker:go, I don't know. Well, maybe you should hold on a
Speaker:second and figure that out. And so
Speaker:then once you figure out who it is, you've gotta find out,
Speaker:okay, what's the content they need? So this is either researching
Speaker:guests because, you will get a
Speaker:ton of really bad pitches. I got
Speaker:one, at least a day, and,
Speaker:they're just bad. So finding the right guest,
Speaker:not just someone with a pulse or researching the
Speaker:content. So today, I sat here and made this list and was like, I
Speaker:think I've got it all. And this is the part that makes me
Speaker:nervous about this. Every single podcast
Speaker:question begins with the word it depends. Because when I
Speaker:say podcast, I mean an audio podcast. But Ralph is
Speaker:doing a video podcast, so we'll kinda throw in some video stuff as
Speaker:well. But as we get into that, I had to figure out, okay, what
Speaker:are the different things that you do? So that would be the first
Speaker:one, research, because you need to figure out, is this going
Speaker:to be a good fit for your audience? Now
Speaker:in some cases, you've already done the research by this thing called
Speaker:living. Yeah. It's it's up in your head. You don't have to do any
Speaker:research. It's just something you need to report on. But sometimes you need to
Speaker:go, hold on a second, and actually do some work.
Speaker:And some people refer to that as reporting. You're kinda acting as a
Speaker:reporter for your audience. And so that's the first one is
Speaker:research. And sometimes finding the right guest
Speaker:can take some time, and sometimes getting the right
Speaker:information together takes some time. Then
Speaker:let's say you're doing a guest. Well, now you have to schedule
Speaker:it. And that really doesn't take much time, but
Speaker:it might again be part of the the actual research.
Speaker:But I use a tool called TidyCal. I know a lot of people
Speaker:use Calendly. I like TidyCal. It's an AppSumo
Speaker:program. I've used it for years, and they really have their stuff together. They
Speaker:just released a new feature where you could have, like, 3 or 4
Speaker:different types. Like, I might have one scheduling item
Speaker:that's free for members of the School of Podcasting, and then I might have one
Speaker:that's paid. And you used to
Speaker:have to go into each item and say when you're not available. And now you
Speaker:just have one global calendar, and you could say, this is when I don't want
Speaker:people to book me. So it's really cool, tidy. Cal, I've linked to this
Speaker:out in the show notes. So scheduling isn't really that big of a deal.
Speaker:If you're doing the whole, hey. Is Tuesday or Thursday better?
Speaker:Just trust me. Get out of that game. That will drive you crazy.
Speaker:I think everybody at this point yeah. It's kind of impersonal to go, hey.
Speaker:Pick a time anytime. But it's actually kind of
Speaker:you're doing that to make it easier for the guest. I don't know. Some people
Speaker:like, oh, it's more like, you must book a time when I'm available, but
Speaker:I I don't know that I get that kind of mentality a lot.
Speaker:I just like, here, it it's kind of your scheduling link or mine. I
Speaker:really don't care. But that's something you have to get done. And
Speaker:then you have to set up and test your equipment. Now
Speaker:I'm lucky enough that my equipment never gets torn down, but I
Speaker:realize your studio may
Speaker:be the kitchen table. And so you can't keep it set up
Speaker:all the time. And then you do wanna test things. I
Speaker:run part of the sound system at my church. And the day I went
Speaker:in, and we do a a livestream, and the camera just didn't
Speaker:work. Now I didn't touch a thing. And I don't know what's going on,
Speaker:but these are the things you want to make sure are working.
Speaker:So set up and test your equipment. And one of the things
Speaker:you always wanna do, especially if you're doing interviews, is ask the
Speaker:person to tap their microphone. Because if they do this
Speaker:and you don't hear that, that means they're using another
Speaker:microphone. Many times, the camera microphone, which
Speaker:usually sounds awful. So always test that. And, likewise,
Speaker:go, hey. Can you hear this? And tap on the microphone.
Speaker:If they go, no, then you're not recording the right part. So keep that in
Speaker:mind. And then you actually record the
Speaker:episode. And so that's what I'm doing right now. I've got my
Speaker:little outline here, and I'm just talking to you like you're sitting across the
Speaker:table from me. If you're doing an interview, here's the fun
Speaker:thing. That 20 minute interview is probably gonna be an
Speaker:hour because there's 10 minutes of chitchat and talking about
Speaker:French toast recipes and your cat and where are they from
Speaker:and etcetera, etcetera. And then after the interview, there's usually
Speaker:like, hey. Was there anything you would want to be removed
Speaker:or whatever? And you chitchat. Alright. I'll let you know when it's available,
Speaker:and you go from there. So that's actually the recording the episode. And
Speaker:then there's editing. And I cannot
Speaker:stress this enough. Edit your show. You
Speaker:hear my edits there at the end of the show. I do bloopers. But there
Speaker:are other times, especially with interviews, I have
Speaker:a bad habit. It's not a bad habit. I'm trying to give the
Speaker:guest context of what I'm looking for in an answer.
Speaker:And so I'll be like, hey. There was a time when you did this, and
Speaker:then that thing did the thing or the thing, and that's why you did this.
Speaker:And so cuts got and I go on and on. And then I'll finally
Speaker:go, so what did it feel like when you did that? Or whatever it is.
Speaker:And a lot of times, I don't need the background information for you,
Speaker:so I will cut that out. Or their answer will be like,
Speaker:boy, I haven't done that in so long. My
Speaker:assistant used to do that for me, and I really just started taking it over
Speaker:probably the last 2, I don't know, 4 months, something like
Speaker:that. And then they'll answer the question. I we don't need
Speaker:that. So anything I can do to make my guest or
Speaker:myself sound better, I will do that because
Speaker:why would you not? And when I hear people go, I just keep it real.
Speaker:And I'm like, well, that's fine. You're allowed to do
Speaker:that. For me, I wanna put my best foot forward. So
Speaker:I try to make me sound as smart as possible, as funny as
Speaker:ever, organized, etcetera, etcetera, and the same if I'm
Speaker:doing some sort of interview. So editing
Speaker:is, to me, the difference between a good
Speaker:podcast and a great podcast. And if you
Speaker:think, well, Joe Rogan doesn't edit, well, number 1, you don't know
Speaker:that. Joe makes it look like he doesn't edit, but I
Speaker:you know? And a lot of the really good podcasts, they make it
Speaker:look easy. Like, they're just sitting down. And, also, remember, when
Speaker:it's Joe Rogan talking to Adam what's his name?
Speaker:Oh, the guy. The what is it? I wanna say Corolla, but
Speaker:that's not it. Adam Sandler, thank you for all of you shouting at
Speaker:the the dashboard. Now I'm actually gonna leave that in for those.
Speaker:Normally, I would edit this out because I sounded stupid. I couldn't remember Adam Sandler's
Speaker:name, but you get the idea. There's keeping it real, and then there's
Speaker:just letting people ramble on forever.
Speaker:So editing is important. And then some of you may not do
Speaker:this. And, technically, if you record it well, you don't have to. And that's
Speaker:it's a fun word, mastering. Audio mastering. And
Speaker:that's just adding things like plugins and kind of just
Speaker:shaping the audio so that, on one hand,
Speaker:sometimes you need a little bass added to it. Maybe it's a little,
Speaker:shrill. Somebody's using a headset microphone, and it's just it
Speaker:kinda makes you blink every time they say something because it's just, wow, that's
Speaker:shrill. And but there's also times when you had so much bass that you're rattling
Speaker:the tonsils out of somebody's face, and that's not good. So audio
Speaker:mastering, in my book, just says, okay. Now that I've got the content
Speaker:the best it can be, how can I shape this audio so
Speaker:that it sounds good and pleasing to the ear? So
Speaker:that's something else you can do. And then a new one
Speaker:now, again, realize you might go, Dave, I don't do any mastering.
Speaker:Well, it's your show. Do you have to? No.
Speaker:But if you have time, wouldn't you wanna make it sound better if you could?
Speaker:So there's that. Transcription is definitely
Speaker:a kind of it depends thing. Should you? Yeah. If you
Speaker:want everybody, even those who are hearing
Speaker:impaired, to consume your content, yeah, maybe you should do a
Speaker:transcript. Well, doesn't Apple do it for you automatically?
Speaker:Yeah. But remember, 70%
Speaker:of, you know, listeners, especially in Europe, are using
Speaker:an Android phone. So I guess no transcript for
Speaker:you. Too bad. So you might wanna do a transcript,
Speaker:and this is where here we go. It's another depends. Okay.
Speaker:I did a transcript. I ran it through Castmagic. I ran it through,
Speaker:you know, insert name here. There are ton of those places, Otter,
Speaker:and it's not a 100% correct. Okay.
Speaker:Well, are you gonna go through and update the transcript?
Speaker:This is where I get a little lazy. Now you might go, how dare
Speaker:you? Because it is part of your brand. But I will, at times,
Speaker:go, this particular transcript is unedited
Speaker:from name of service. And that's just my way of saying, yeah. I know
Speaker:it spelled somebody's name wrong or did whatever,
Speaker:but at least I'm letting somebody know, hey. I know this isn't
Speaker:perfect. Now there are those that say that's your brand. You should
Speaker:go through and read the whole thing and make it make it perfect.
Speaker:Especially, in some cases, you might take that transcript.
Speaker:If you are doing video and, you know, you have the whole closed
Speaker:captioning thing, well, you don't want the words to be different than the words
Speaker:in the video, so you might spend time on that or not
Speaker:because what you have to ask yourself, and there is no wrong
Speaker:answer here, it's your show, How
Speaker:many people in your audience are hearing impaired?
Speaker:And that could be audio or it could be video. How many I mean, when
Speaker:I watch YouTube, I don't turn on the closed captioning. I can hear
Speaker:it. I I'm okay. So now does that mean we don't
Speaker:care about people that can't hear, or we don't care about
Speaker:people that might need the closed captioning? No. But we
Speaker:always do the best we can. And in the end, that's kinda what this boils
Speaker:down to. But that is something to think about. Then once
Speaker:the file has been mastered and edited and, of course, you
Speaker:export it, you have your finished m p 3 file. That's
Speaker:another step. And, of course, if you're doing video,
Speaker:then you need the MP 4 file. That's a whole other
Speaker:step that can take a whole lot longer depending on how beefy your
Speaker:computer is. Editing video can take a lot more
Speaker:time than editing audio. That's why I always say, if
Speaker:somebody's just dipping their toe into the water, like, should I do
Speaker:video? Should I do audio? I'm like, well, if you don't have the
Speaker:budget and you don't have the time and you don't really have the desire to
Speaker:do video, a, don't do video, period. And if
Speaker:you maybe wanna do that later, that's fine. I would start with audio.
Speaker:It's just easier, and you don't have to shave or shower
Speaker:to do audio. Alright. So we've we've done our transcription. Now you
Speaker:upload it to your media host, and that would be YouTube if you're
Speaker:a YouTuber. And whoever, Captivate, Buzzsprout,
Speaker:Libsyn, Blueberry, if you're doing the audio thing. Now, again,
Speaker:it doesn't take long. Maybe depending on
Speaker:your Internet speed, maybe a minute, 2, 5, depending on
Speaker:what you're doing. If you're doing video again, it's gonna take a while to
Speaker:upload that video file. I'm lucky enough They put
Speaker:in fiber optic network where I live about a year
Speaker:ago, and I don't even think about that now because it's just
Speaker:ridiculously fast. Worth every penny to have fiber optic
Speaker:if you can get it. So we've uploaded our file now. Now
Speaker:we have to write show notes. And this is one of the top questions.
Speaker:What do you do in show notes? Well, I have 2 versions.
Speaker:The first one is write a great title that is
Speaker:not episode 16, you know, something that explains
Speaker:the people go, oh, I wanna hear about that. Right? Something that makes them
Speaker:click. Because the first thing they're gonna see when they search
Speaker:for your show is your artwork and your title, and then it's gonna be the
Speaker:title of the episodes that have them go,
Speaker:So have a good title and then some sort of
Speaker:opening paragraph that has them thinking,
Speaker:oh, that sounds like something I want to listen to.
Speaker:And so you have that. And if you're just going for the bare
Speaker:bones kind of show notes, episode description,
Speaker:then you want the links to everything you talked about.
Speaker:And sometimes, that can be a lot of links. But trust me,
Speaker:if you want to make somebody mad, a listener, have
Speaker:somebody let's say you have a guest on, and they're talking about this amazing
Speaker:widget maker. And you're like, oh, wow. That widget maker sounds
Speaker:amazing. I can't believe it. And it's on sale. And then you go to
Speaker:the show notes, and there's no link to the widget maker. They will send you
Speaker:a sternly written email. How dare you? Right?
Speaker:So always have the links to whatever you're talking
Speaker:there. And so that can be show notes. Now what I do
Speaker:is that what you often have here in the school of
Speaker:podcast. And I also have links to everything I want you to take action on.
Speaker:So you'll see links to the question of the month. You'll see the question
Speaker:or the links to where am I gonna be because I wanna meet you. So
Speaker:anything, and then you'll have a link to the School of Podcasting blah blah blah.
Speaker:And today, you'll have a link to Ask Ralph Podcast because he's the guy that
Speaker:asked me about this. So you will have those in there. Anything that you can
Speaker:click on, I want those in my show notes. Now when that
Speaker:then goes to my website, and that's the next step.
Speaker:Okay. I've created my episode, but I also want to add this
Speaker:to my website. Now some people, again, to give
Speaker:you a different perspective, some people will create what I
Speaker:call a show player. Some people call it a jukebox. It's a
Speaker:player with multiple episodes of your
Speaker:podcast, and they will just grab that code. They'll paste it
Speaker:once on their website and go, okay. We're done. Because
Speaker:when you publish a new episode, that little jukebox show
Speaker:player updates. And that is true.
Speaker:However, we're now in the land of Google, and
Speaker:that little show player, yeah, that has 0.
Speaker:And by that, I mean absolute not even a half a
Speaker:point. 0 SEO. 0.
Speaker:So what I do is I create, more or less,
Speaker:a blog post for each episode,
Speaker:and I write the information there that, we
Speaker:just had, our opening paragraph and all the links. And then I
Speaker:will expand that. Why? Because I'm in the land
Speaker:of Google, and Google wants not just words but
Speaker:good words. So I get good words and put them on my
Speaker:episode page. Why? Because I want to attract Google.
Speaker:And when Google goes, well, this looks like this is what this person is looking
Speaker:for. And they send them over to the website, and then
Speaker:that visitor goes, well, that's funny. There's a little player right here. What
Speaker:happens if I oh, this is a podcast. Okay. And then
Speaker:they listen to it for however long. Google then
Speaker:goes, well, that's funny. Every time we send somebody to Dave's website,
Speaker:they're there for, like, 10 minutes. This must be really good. We
Speaker:should give them a better ranking in Google.
Speaker:That's how I treat every website. Now if some people will go, no. I'm just
Speaker:gonna do the paragraph and the links, and I'm gonna copy that
Speaker:same thing and put it on my website. Perfectly fine for
Speaker:you. I just know I'm in the land of Google.
Speaker:Google likes words, so I give it a little more words. Now you might
Speaker:go, well, Dave, why don't you just take all those words that you do for
Speaker:Google and put it into your description for your
Speaker:podcast. You could do that too. I and this is where see what
Speaker:I mean by depends? Because if I write a lot of words,
Speaker:then somebody opens that up on their phone. The first thing they're gonna say is
Speaker:too long, didn't read. And that's where if you do that, put the
Speaker:links at the top. And notice the nuances here because we're
Speaker:gonna get to this eventually about how do we outsource this stuff. So that's
Speaker:what show notes are for me. Feel free to use your
Speaker:own style of that. Now if you want to, you don't
Speaker:have to, you can create episodic artwork. That
Speaker:means you have show artwork. That's the stuff that goes in that
Speaker:when somebody searches your show in Apple or Spotify, they see that
Speaker:artwork. But then if you want to, every episode can
Speaker:have its own artwork, and I tend to do this. I
Speaker:use Canva. I don't spend a lot of time on this. My whole
Speaker:point is I just wanted to show I've taken one extra
Speaker:step that many other podcasts don't. And so, for
Speaker:example, I will have I have a
Speaker:a version for YouTube. I have one that I
Speaker:wanna say is 1200 by 630. That's the
Speaker:standard kind of sharing on LinkedIn kinda style,
Speaker:size. And then I have one that's 3000 by 3000. And
Speaker:I go in, and I make a copy of the last one. I delete the
Speaker:background. I change the words. I do a quick search. I use
Speaker:Canva for this. I, do a quick search for some sort of
Speaker:artwork, and, I find one and I go, yeah. It's good
Speaker:enough. And that's basically my artwork. I come up that is, well,
Speaker:good enough. And I do now that takes all of
Speaker:maybe 2 to 3 minutes because I know
Speaker:Canva. So do I have to do that? No. Do I do
Speaker:that? Yes. Why? Because it makes me stand out from those people that
Speaker:don't. I don't do it on all my shows. I know I do a show
Speaker:with Daniel j Lewis called the future of podcasting. Notice I said that,
Speaker:so you know that's gonna be in the show notes. And we don't do episodic
Speaker:artwork because we didn't feel like it. And so, again, it
Speaker:all depends. So you've got your artwork. I already talked
Speaker:about adding it to your website. And then here is something you may
Speaker:or may not do. But if you just build
Speaker:it, they will not come. You have to let people know your show
Speaker:is there. Now depending on how you feel about
Speaker:this, we're talking about posting things to social.
Speaker:And it seems kinda stupid that you would not do that.
Speaker:And I know people who have stopped posting to social, and they have
Speaker:said it had zero impact on their podcast, which makes you
Speaker:go, well, then why do it? And my point is when you
Speaker:post to social, again, don't post something that says
Speaker:episode 16 is out because nobody is googling
Speaker:episode 16. But think about it that, hey.
Speaker:The person who is following you should know you have a
Speaker:podcast already. So when you say episode 16 is out,
Speaker:they're like, yeah. I just listened to it. What you wanna do is
Speaker:say, hey. In today's show, we talked about
Speaker:the new apple fritter whatever. Right? Do you
Speaker:know somebody who likes apple fritters? Then you should share this with them. We
Speaker:want to think of the people that follow us as our marketing
Speaker:team and write social posts in a way
Speaker:that will have other people retweet it. Now that's not gonna
Speaker:be 10,000 downloads from that, but it'll definitely
Speaker:get you more than episode 24 is out. Keep
Speaker:that in mind when you post to social. Now
Speaker:if you're doing videos, then you probably wanna do
Speaker:YouTube shorts. And there are at least 500,000
Speaker:tools that you could upload a full length video, and we
Speaker:will slice it into 5,000,000 pieces for you to share on social.
Speaker:Now the question you have to ask yourself is, okay. Wow. 5,000,000
Speaker:shorts I can do from my 90 minute video. Amazing. Yeah.
Speaker:Are any of those any good? That's really again, when I talk
Speaker:about putting words on your website, I want good words for Google. And
Speaker:just because something can slice it into 30 6 different shorts for
Speaker:you, you know, for 3 easy payments yeah. They are are they any
Speaker:good? Because the thing is, everybody and their brother now is
Speaker:using some sort of tool for this. And I'm not saying
Speaker:they're horrible. I'm just saying that, yeah, if they give you
Speaker:30, 4 of those might be good.
Speaker:And when everybody uses the same tool, then
Speaker:everybody's social looks just like everybody's social.
Speaker:And then last but not least, how do I let guests know that
Speaker:their stuff is out? Well, first of all, if you're a PodPage elite
Speaker:person, we do that automatically. Check it out, podpage.com.
Speaker:I always want to make it super easy. What you don't wanna do is go,
Speaker:hey. Episode 17 is out that we did here.
Speaker:Thanks so much for being on the show. You wanna give them a link. You
Speaker:wanna give them some sort of visual
Speaker:to share. Now if you wanna go the extra mile, I've seen people do this,
Speaker:and I'm like, that's that's some smart thinking right there. Look at their
Speaker:brand. So many times, we make
Speaker:visuals that match our brand. And let's say I'm
Speaker:all about the blue and somebody else is, like, hot pink.
Speaker:Well, then maybe I should make a visual that's hot pink because it matches
Speaker:their brand for them to share. And I went, oh, that's that's a good
Speaker:idea right there. And so you just wanna make it super easy.
Speaker:You I know there's a tool called click to tweet.com
Speaker:that you actually go over and pre write the tweet and click
Speaker:a button. And then, basically, if they're on Twitter now I realize less and less
Speaker:people are on Twitter or so they say. And you could basically make
Speaker:a a link. And when they click on it, if they're logged in to Twitter,
Speaker:it'll automatically populate with a tweet. All they have to do is click on
Speaker:send. So that's really the bottom line of that. And we're
Speaker:gonna break here for a quick, commercial spot to let
Speaker:me tell you about The School of Podcasting. When we come back, I'm gonna
Speaker:explain, okay. Now how do I outsource this, and
Speaker:what should I outsource? The school of podcasting.
Speaker:Yeah. Yeah. Yeah. The school of
Speaker:podcasting. Yeah. Yeah. Yeah. Yeah. Alright. So when it
Speaker:comes to outsourcing this stuff, some of it
Speaker:is somewhat easier than others. For example, if you
Speaker:wanted a transcript, that this is where AI can come
Speaker:into play or show notes.
Speaker:That's something, again, AI can do a lot of that, but if you want to
Speaker:hire somebody for show notes. Where it gets tricky is
Speaker:when you get into editing for content.
Speaker:Like, there are tools like resound.fm that I
Speaker:use to just cut out umms. You can do that in Descript.
Speaker:I like resound because I get to hear the edit, and it's just a
Speaker:little easier. But there are times when I'll use Descript. I
Speaker:never ever ever ever in Descript go remove all.
Speaker:That just seems like a bad idea. So but that's not editing.
Speaker:It yes. It's editing for content, but it's just
Speaker:editing out ums. And keep in mind that if you're a person
Speaker:you can really obsess over ums. People do say
Speaker:I remove them when it's simply the word But if it's
Speaker:somebody going, I think it's next Tuesday, that's staying in there.
Speaker:So keep in mind, we can really go crazy with that kind of
Speaker:stuff. I'm talking about editing out
Speaker:an answer. For example, let's say you're doing an interview show, and
Speaker:you ask somebody a question, and they answer your question.
Speaker:Well, actually, they give you an answer, but they don't answer your
Speaker:question. This is where we always talk about knowing
Speaker:your why and knowing your who. Because if you know
Speaker:who this is for, then you can determine,
Speaker:hey. Does that answer even though it's the wrong answer, they didn't
Speaker:answer the question, but is that still valuable
Speaker:to the listener? And that's where you
Speaker:need to train your editor on who
Speaker:your audience is. And anybody that does that is
Speaker:probably going to charge more than somebody who is just removing
Speaker:umbs because it takes time. And the way you would do
Speaker:that, if I were to do that I currently don't. I have one
Speaker:editor who removes obvious mistakes
Speaker:but doesn't do any kind of editing for content, and that's only
Speaker:for one show. All my stuff, I edit myself, and, really, there
Speaker:isn't much editing. I plan before I hit record so I
Speaker:don't have to do much editing. But if I were to train someone,
Speaker:I would just make a video or something to show
Speaker:them this is what it was before, this is what it was after, and
Speaker:this is why I removed it. Because you really need to train them
Speaker:on the why. And that's one of those
Speaker:things that, in some cases, people go, wait a
Speaker:minute. If if I'm going to have to do the editing anyway, why am I
Speaker:paying them? Because you're training them to learn your brain.
Speaker:And that's why it's hard to find somebody who will
Speaker:edit for content. Steve Stewart, who I'll talk about
Speaker:here in a minute, was a financial planner before he
Speaker:was an audio editor. And most of his,
Speaker:clients he has many clients, but the bulk of them
Speaker:are financial people because Steve can edit
Speaker:for content because he understands all that financial
Speaker:jargon. And so that's the hard part about
Speaker:finding somebody to say, hey. Cut out the boring parts
Speaker:Because, yes, there are obvious boring parts where you're talking about your
Speaker:cat, and then there are other boring parts where somebody answered a
Speaker:question, but it wasn't really a very good
Speaker:answer. So those are the parts that are hard
Speaker:to find an editor for. Now, like
Speaker:we said, there's audio editing. There's things like
Speaker:leveling out the sound that can be now
Speaker:somewhat rectified by tools like
Speaker:Auphonic. I did an episode a couple weeks ago where I was talking about
Speaker:some plug ins. You know, when you get into plug ins, now we're kinda talking
Speaker:about mastering. That, again, can be fixed
Speaker:with plugins. But anytime you say, oh, I'm going
Speaker:to add this, remember, you are
Speaker:also adding the time it takes to learn how to
Speaker:use that tool. I had growing up, I bought
Speaker:a 24 track digital recorder, and I would go out and
Speaker:record bands doing a live set. And it took me a
Speaker:long time because there were so many features in that thing
Speaker:to really get that thing to work. I could record them easily,
Speaker:but a lot of the mastering and tweaking of EQ and things like that,
Speaker:that took a lot of time to get right. And
Speaker:so when people were paying me to do that, I wasn't
Speaker:charging just a few cents here and there because I had to get paid not
Speaker:for the time I was doing to record you, which
Speaker:was, I don't know, 5 or 6 hours, but also the many hours I put
Speaker:into place to learn how to make that equipment sing.
Speaker:So one of the other kinda easy kinda
Speaker:answers to this is how do I know what to outsource?
Speaker:And I am somewhat weird. I like the
Speaker:editing process. I find it creative, but you might
Speaker:not. And so if there's something you're like, oh, I would love
Speaker:podcasting if I just didn't have to do blank.
Speaker:Well, then see if you can outsource the blank. There may
Speaker:be somebody that could do that. I know if you're looking
Speaker:for a really small budget, you can get a
Speaker:virtual assistant often from the Philippines. So
Speaker:here's the the good news, bad news of that. The good news is you can
Speaker:get people who are talented from the Philippines that do
Speaker:not cost a lot of money because a dollar
Speaker:here in the US is worth, like, a1000000 whatever their
Speaker:currency is. So it's cheap. The bad
Speaker:news is you're now battling a time difference
Speaker:and, in some cases, but not all, a language barrier, but
Speaker:not not really. That's not much from what I hear of that. I've never used
Speaker:a VA outside of the US. So it
Speaker:really boils down to, a,
Speaker:anything you hate, look into outsourcing
Speaker:it. And you're going to pay somewhere
Speaker:like, right now, I looked at, somebody who did some
Speaker:editing for me a while back, Next Day
Speaker:podcast. And they go anywhere
Speaker:from if you're doing audio and paying by the
Speaker:month, anywhere from if you just want basic editing, $60.
Speaker:But more importantly, when I talk to people who
Speaker:do this, you're looking around $100 a
Speaker:month per episode. So it's basically $90 or a
Speaker:$100. So you're looking at around, you know,
Speaker:370 to $400 a month if you're doing a
Speaker:weekly show. However because if you're like me, like, hey, that's
Speaker:a chunk of change. But if this means you could spend more time with
Speaker:your kids, if you could take care of your aging parents,
Speaker:if you could just make this more fun and save your sanity,
Speaker:maybe that's worth that. Now if you're throwing in video,
Speaker:now we're looking at around $200 an episode,
Speaker:and it goes up. And especially the more deeper you
Speaker:get into video with things like,
Speaker:color grading and all sorts of stuff, the cheapest I've
Speaker:ever seen that for, say, a 30 minute video, and
Speaker:if you're doing interviews is, again, around a $150. It
Speaker:depends as always. There's always that new person that's
Speaker:not charging as much as everybody else. But if you're like, oh,
Speaker:I'd pay somebody $20, well, realize it's gonna take them,
Speaker:you know, probably at least an hour if you're doing a 15 minute
Speaker:podcast. So when do I outsource?
Speaker:When it's making me wanna stop my podcast
Speaker:or it or it's making me lose my sanity, which usually makes you want
Speaker:to stop your podcast. And so many of
Speaker:this, I know, a friend of mine was just she was
Speaker:the queen of show notes. Now there are tools like Cast
Speaker:Magic, where you upload your file. It'll do your transcript for
Speaker:you that's fairly accurate, you know, somewhere around the 95%,
Speaker:and it will give you titles, and it will give you
Speaker:a summary, etcetera, etcetera. I know if you're
Speaker:doing a single topic, like in today's show, we're
Speaker:talking about blah. Captchow, even though a little more
Speaker:expensive than some of these other tools, does a really good
Speaker:job of just writing. I like to go into CapShow,
Speaker:upload it, and then it will I will say, give me a blog post for
Speaker:this. It'll even recommend, like, put an image here with this and that. I
Speaker:have not used it a lot. I know the last time I was in there,
Speaker:I'm like, wait a minute. Where's the transcript? So I need to double check on
Speaker:that because almost all of them give you a transcript, and then they use AI,
Speaker:you know, our good friend, artificial intelligence, to give you titles and things like
Speaker:that. I'm not a huge fan of using AI
Speaker:for, like, hey, create me something like this. But if it's created
Speaker:off of your words, in theory, it should
Speaker:be okay. But I always tell anybody using AI, read
Speaker:every single word of that before you put it on your website.
Speaker:Now if you are looking for an editor I
Speaker:mentioned Steve Stewart. If you're thinking of getting into editing,
Speaker:Steve has an academy that will it's basically made up
Speaker:of editors, and there are lots of tutorials and things like that
Speaker:to kinda up your editing game. And they have a
Speaker:free Facebook group if you just wanna hang out, but that is not the place
Speaker:to go in and talk about, hey. What's the best way to make money? Nope.
Speaker:It's editors talking about editing of links to all these in the show
Speaker:notes. But Steve, it and I always say this, and it's it's kind
Speaker:of a joke, but not really, is really the king of of podcast
Speaker:editors. And I'll put a link to a page on
Speaker:his site where he can help you find an editor. What he basically
Speaker:there's a video that explains this. He's got a form he's already
Speaker:made in Google Forms. You copy it
Speaker:and then get the link for that, and he will take that
Speaker:that form and throw it in like, chum into a bunch of
Speaker:sharks. He will throw it into his group of editors,
Speaker:and that form is basically you saying, this is what I'm looking
Speaker:for. You know, this is my budget, whatever it is, to kinda
Speaker:let people know what you're looking for, and then you will get a lot of
Speaker:responses. And, hopefully, one of those will be a perfect fit. So
Speaker:if it's something that you're like, yeah. I'm about ready to get done with this
Speaker:this podcasting stuff, maybe you could outsource
Speaker:some of this stuff. So I just thought we would talk about that. And the
Speaker:other thing, like I said, the hard part of this is
Speaker:I know when I was talking with Ralph about this, he didn't
Speaker:realize and it really depends again on how specific you're gonna
Speaker:be. Like, he was actually going through and reading the
Speaker:transcript. And I said, well, yep. You can definitely do that and
Speaker:make sure every single word because he was doing video, and he needed
Speaker:that transcript to be part of the closed captioning. So if you're not doing
Speaker:video, you don't have to worry about that, or you can just let
Speaker:YouTube do whatever they do. Again, it's up to
Speaker:you on how, precise you wanna be with some of
Speaker:these things. You know, maybe your show notes are just an opening paragraph
Speaker:and some links. Maybe you're writing 3 paragraphs with links. Whatever
Speaker:it is, it really depends on you. And
Speaker:if it's coming down to burning out your show,
Speaker:we're gonna take a slight kind of tangent away from from editing and all the
Speaker:steps. But here's something to think about. If you're like, I'm ready to quit this
Speaker:show. Whatever your schedule is, if it's 3
Speaker:times a week, take it down to 2 times a week.
Speaker:If it's an hour long show, maybe do a half hour. Those
Speaker:are the things that will free up some of your time. Now if
Speaker:you're like, look. I'm just tired of talking about whatever your
Speaker:topic is. It doesn't matter if you're talking about them 10 minutes a week or
Speaker:10 hours a week. You're tired of talking about that, and that's when you're just
Speaker:like, yeah. I think it's time to hang it up on this particular show.
Speaker:But those are the things again that when it comes to making an
Speaker:episode, you know, if we go through these again, researching whether it's the
Speaker:guest or the content, scheduling your guest, setting up your
Speaker:equipment, recording your episode,
Speaker:editing the odd I'm just gonna call this audio for now. Editing your podcast,
Speaker:mastering it, transcription, uploading it to the media host, writing
Speaker:your show notes, creating episodic artwork. There's an example right there.
Speaker:You you don't have to do that. I do, but you don't have to.
Speaker:Add it to your website. You do have a website. Right?
Speaker:And post it to social. Again, I know some people all
Speaker:use social. I know other people go. It's a complete waste of time.
Speaker:And then if you're doing videos, you're probably gonna wanna make some shorts, and I'll
Speaker:have links to one of those many, many software programs that'll slice and
Speaker:dice it for you. And then if you do have guests, you want to
Speaker:write them some sort of email. And those are the things you
Speaker:need to do. And, like, I'd like let's go back a second. I said
Speaker:need. Those are the things you should
Speaker:consider doing when you're making a podcast. For me, those are
Speaker:the things I think you should do. And as always, it's
Speaker:your show. You can do or not do whatever
Speaker:you want. In
Speaker:case you missed it, it's time for a podcast
Speaker:rewind. I
Speaker:am on the show called insider
Speaker:secrets to a top 100 podcast with my buddy,
Speaker:Courtney Elmer. She had me on twice, which is really cool. And this
Speaker:is the second part of that. The episode is
Speaker:called how to monetize your podcast even with a
Speaker:small audience. We talked about my book, Profit From Your
Speaker:Podcast, Proven Strategies, How to Turn Listeners Into a Livelihood.
Speaker:And she asked me about monetization.
Speaker:So I wanna get your take on that. Why is it that you think so
Speaker:many hosts struggle to make money with their podcasts? Because
Speaker:for me, it has to be a good podcast because you
Speaker:cannot monetize dust. It looks easy. If you think about it, if you look, we
Speaker:just had the Olympics. And these people are flipping and flopping and hitting
Speaker:basket shots and all sorts of stuff. They just make it look so easy. They're
Speaker:like, oh, I'm gonna I'm gonna talk into a microphone, and then people are gonna
Speaker:give me money. And it's like, well, it's not quite that easy. It
Speaker:looks easy, but, you know, even if we go back to Joe Rogan, I have
Speaker:a video on YouTube where I mentioned that, like, I started in the eighties.
Speaker:He didn't get his first comedy album till, like, 7 years later. If you
Speaker:look at Seinfeld, he was on The Tonight Show, like, 9 times
Speaker:before he got his show, and then his show was actually almost canceled. So
Speaker:that's the first thing. You have to have a good show to get an
Speaker:audience because you're monetizing your audience, and they're either going to they're
Speaker:gonna pull out their credit card. Now the question is, is that money going
Speaker:directly to you through a a product or service, or
Speaker:are they gonna go buy a mattress or get some therapy,
Speaker:or or they're just gonna donate or whatever it is? But the thing I think
Speaker:that most people find kind of frustrating is, hey. I started
Speaker:a podcast. I'm talking into a microphone. Nobody's giving me any money. And
Speaker:it's always I always say it's plan, launch, grow, and
Speaker:that's the part we skip, and then we go to monetize. And I'll have
Speaker:links to that out at school of podcasting.com/948
Speaker:because this is episode number 948. I'm
Speaker:creative like that. Yeah. Yeah. Yeah.
Speaker:And I wanna give a shout out to Kim Newlove from The
Speaker:Pharmacist's Voice. She had kind of asked about, hey, how do I
Speaker:you know, what do I give people a guest to share the show?
Speaker:And so I talked about that. So I always said, hey. If I used your
Speaker:segment, I would give you a shout out. So there it is. I also have
Speaker:a link in the show notes. Back on episode
Speaker:938, I talked about interview strategies. But I also did
Speaker:a webinar back when I was the head of podcaster
Speaker:education at Libsyn. I did a, webinar, and I'll have a link
Speaker:to that as well if you're interested in interview strategies. But that's
Speaker:gonna do it for this episode. I am Dave Jackson from
Speaker:The School of Podcasting, and I love to help podcasters. And I would love to
Speaker:see what we can do together. If you use the coupon code
Speaker:listener, that will save you on either a monthly or yearly subscription
Speaker:at the school of podcasting. Just go out, click on the join now button,
Speaker:and use that coupon code. And you can join absolutely worry
Speaker:free because if somewhere in that first 30 days, you're like, you know
Speaker:what? This isn't really what I thought it was. I will
Speaker:refund your money. So thank you so much. Until
Speaker:next week. Take care. God bless. Class is dismissed.
Speaker:And if you're doing video, again, now you need an m 4 a
Speaker:for for video that you're gonna upload to YouTube because,
Speaker:really, in my opinion, a video podcast is something that
Speaker:we used to call a YouTuber for video. Did I just say the wrong one?
Speaker:M 4 v. Not m 4 a. That is
Speaker:m 4 v. Wow. We are gonna edit that out because that makes me sound
Speaker:stupid. So let's hit stop. In
Speaker:YouTube. Why do I keep saying YouTube?
Speaker:So keep that in mind. Why do I keep saying so?
Speaker:Oh, my mouth and brain are not they're not just in
Speaker:sync today. So what is up with
Speaker:freaking so? An what? That is like the transition
Speaker:word that my brain ugh.
