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Entrepreneurial Resilience - Tiny Habits for Lasting Transformation
Episode 8415th January 2026 • The One Small Change Podcast • Yvonne McCoy
00:00:00 00:30:24

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In this inspiring episode of One Small Change, Yvonne McCoy sits down with Jena Taylor to explore the transformative power of resilience and the profound impact of incremental decisions in overcoming adversity. Jena Taylor shares her deeply personal journey of recovery after a traumatic brain injury and the cascading challenges that followed, including profound loss and life transitions. Listeners will learn practical tools for building resilience, moving beyond a victim mindset, and embracing change—whether in entrepreneurship or personal growth. The conversation is full of warmth, humor, and actionable insights for anyone striving to bounce back from life’s setbacks.

Guest Bio:

Jena Taylor is a speaker, coach, and the host of the upcoming "Resilience Brilliance" podcast. A survivor who has rebuilt her life after a traumatic brain injury, she now helps high-achieving individuals overcome adversity with neuroscience-backed strategies and heartfelt support. Her unique approach combines playfulness, lived experience, and actionable tools, empowering clients to build resilience, adapt to change, and find joy in the everyday moments.


Chapters:

00:00 Reclaiming Life After Adversity

05:58 "Gamifying Growth with Humor"

07:50 "Striving for the Best Self"

11:40 "Recovering from Gradual vs. Acute Challenges"

13:33 "Resilience: No's Lead to Yes"

18:56 "Curiosity and Unconventional Opportunities"

23:17 "Embracing Failure for Success"

24:00 "Overcoming Fear of Commitment"

28:15 "Supercharge Your Business Podcast"


Quote from the Guest:

“Emotion is what moves it through. Emotion gives it the motion to leave.”


Link:

Claim your free seat at Jena’s next training "Resilience Reset: Overcome adversity, beat burnout, and reclaim your life": https://pages.resiliencebrilliance.co/webinar

Transcripts

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Welcome to the One Small Change, and I am glad you're back with me this

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week. And I am happy that we're going to be on a journey of exploration

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and transformation. I'm your host, Yvonne McCoy, and I bring

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almost 30 years of entrepreneurial experience and I have a passion for

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discovering growth through the power of seemingly small change.

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And this week we're going to have a guest who's going to be talking about

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how they had a smaller, unexpected or insignificant decision

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at spark both remarkable transformation and growth. And

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it could be in their personal life or their professional life.

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And today we have with us the amazing

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Jena Taylor. Jena, thank you

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for coming and spending time with us today. Thanks,

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Yvonne, for having me. I'm happy to be here. So why

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don't you tell us what you do and what was the thing that made

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you decide to do that and be better at it than

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anybody else? Absolutely.

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I know this is a titled One Small Change podcast

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and I am a story of repeated small

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changes. I had a traumatic brain injury that required

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me to completely learn how to do everything all over again. I couldn't walk,

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I couldn't talk. Not so small,

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right? Yeah. And it, you know, I, I devoted a whole year. I had

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zero short term memory. I couldn't drive, I couldn't work, I couldn't,

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I couldn't function. I remember walking into the kitchen and I didn't know

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why, and so I just stood there and looked at the mountains.

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So what I did at that point was I adapted a

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mantra. And my mantra was reclaim my life. I had

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to reclaim my life. Otherwise,

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what else did I have to look forward to? What was this new version of

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me going to be? Was it going to be

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somewhat similar to what I was prior

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to the accident, or was it going to just be this

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version of that current self that wasn't acceptable to

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me? So I did many small things to

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get to where I am today, but I couldn't get

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to where I am today without each one of those

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small things. And because of

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the, the effort that I did, cognitive therapy,

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occupational therapy, physical therapy,

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I mean, every therapy, vision therapy, I even had to have like

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tape on my glasses so that my vision

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wouldn't be impaired by my frames. So little small

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things like that, and people were like, well, I'll buy you dinner, but you have

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to wear your tape glasses. I'm like, okay, you know,

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I couldn't be in a crowd, I couldn't be in a dark. I had to

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be in a dark room. I had to wear visors, hats,

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earplugs everything. Because I was so

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stimulus sensitive and so because of all

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of these things, I am who I am today. And

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the theme is resilience. And I would go

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through multiple traumatic effect events.

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And one of them was 10 weeks after a major,

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major operation. And the day I had

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the surgery, I went under. I lost my service animal. She died in her

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sleep. And everybody thought, Jena's going to lose her shit. Well,

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I didn't. I had a goal. I had to do more small

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things. I had to do my rehab. And I knew I

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needed another dog in my life. But I couldn't get a puppy because I couldn't

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walk. I had a walker or crutches. And

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ten weeks after my surgery, my longtime partner died

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of a very traumatic death. It was

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long time addiction combined with alcohol withdrawal,

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which if you're not familiar with alcohol withdrawal, it's the most withdrawal of any

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drug. And you can.

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The first 24 hours is the most dangerous. Then 36

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and 72. But within the first 24 hours, the

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hallucinations are pretty good. And he took his own life in a very

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traumatic fashion. So that's kind of when I fell

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apart. And then I had to do one small thing,

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right, to get myself back into my

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resilient shape. And I adopted

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Mickey, my black chow chow. And he got me

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out of bed every day. And that was the one. It was a big thing,

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but it was one small thing that I added to my life. Some people think

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that's a major responsibility, but for me it's not. And that,

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that's how I got back onto my resilient

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theme. So, you know, I think sometimes that

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pe people don't realize, first of all, I'm

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exhausted from everything that you've been through. I, I

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can't even imagine it. But what, what I hear is it's kind of like

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putting one foot in front of another, you know, that, you know, a

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journey starts with that first step.

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And you know, when I was losing weight,

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you know, I, I don't know if I told you at one point I weighed

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440 pounds and I lost almost 200 pounds.

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So. So for me it was about all the small

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things that I did continuously every day, you

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know, that to, you know,

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change old habits and form new habits. And you

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didn't always see the results right away, but

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by the fact that you continued to do it, you started,

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it became cumulative. And so then you

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started to see results, you started to see change.

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Right. So with this

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amazing background and overcoming as much as you did

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tell us what you do for your clients. Thanks.

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So what I do is I take the lessons I learned,

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the tools that I researched, a lot of them are neuroscience

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backed and I, I present

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it with humor and heart.

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And it's like for

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me, when I was going through my brain injury and overcoming all of

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the obstacles and the setbacks, I made it kind

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of like a game because I like games. And if you gamify something,

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your participation in it is a little bit more committed. And

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so I have that. I'm a very playful person by

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nature and so I have that kind of

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an aspect to it that I think brings a lot

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of warmth and encouragement and

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enables people to adapt because there's a

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lot of resistance to change. And if there is a

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warm supporting environment, we all need social

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support. And if we have even just one person who's our

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champion, then, then that fosters that environment.

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And so that's one of the things that really sets me apart from

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other people. In addition to. I'm a

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lived experience. I've lived through this and I

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haven't even, like, there's so many events that I haven't even

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mentioned that people are like, why are you still

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smiling? Why are you happy? Why do you have joy in your life?

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Well, because I, I live resilience and life is

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meant to be lived joyfully. And so I bring that

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into my training. And so you. Do you

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work mainly with entrepreneurs or just anybody who is,

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is trying to recover from, from a particular situation or just wants a

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better life? Yeah, yeah, that's a great question. I work with high

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achieving people, high achieving people because

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they have a higher burning desire and

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you need to have that burning desire. If you're, if you think

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like, let's take my example. When I had my brain injury, I had those two

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choices. I could be the best version of my

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new self or I could accept that I was never going to get better.

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So high achieving people choose that route of wanting

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to be the best version of themselves. And that's important because that facilitates

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change. And then also part of my

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brain injury is I sometimes forget things. Can you repeat the question again? So I

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was saying, who are the people that you work with and kind of what

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situations are they in? Oh, thank you. Yep. So the couple

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different situations. People who want to overcome adversity,

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maybe they're going through a life transition. You know, the sandwich generation. Right

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now, people my age are having aging

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parents move home with them and they're taking care of them. They also have had

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their adult children move back into the house. Like wait a second, when we

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grew up we, we were going to be on our own and the kids were

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on our own and the parents were on their own and three little happy families.

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Right. That scenario is, is different today. And so there

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are people and women especially, we

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sacrifice so much for other people

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at. And we take care of everything and everyone at the end detriment of

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ourselves. And so anyone who, who

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resonates with that is someone that I like to

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work with and burnout anybody in the corporate

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world who's a high achiever and is feeling burned out. And

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the Gallup 2025 State of the

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Workforce has two lists. $2.9

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trillion in losses to US corporations alone

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by disengaged employees. There are a lot of unhappy

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employees in the corporate world. And so if, if you're one of

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them, you could really benefit from my resilience training

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programs. You know, one of the things that you said that, that hit

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home with me is I remember I could not wait

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to leave home. That was like my main goal in life.

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Right. So I feel very weird that all three of my

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kids at some point moved back in. You

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know what I'm talk. Well,

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and there's also grandparents raising grandchildren. Yes,

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yes. I mean life is very different. I mean I, I would

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not have survived and had a business if my husband hadn't

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retired the year that my parents need started to need

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a lot more assistance, you know because he was

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the one that really kind of stepped in so I could still, still

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work my business. And you know, he did a lot of stuff for them.

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So there is that, that feeling of being torn in so many different

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directions. I mean, I think that

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what people don't understand is that

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you get grind down. You.

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Let's see how I can say this. Yes, there are situations like

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yours, like having a brain tumor or having a car accident, you know, that

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are, that are very specific things. Things. But

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the thing I think that people don't realize

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is the detriment that happens from being

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grind down daily to the point that you are

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just. Yeah,

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exhausted, Utterly exhausted. Like no, no gas in the

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tank, no joy, no fulfillment. And when our

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soul is empty, that's a very dangerous place to be.

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And I think, I think people can rebound

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faster from a specific one time

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incident because they know that it is one time. I

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mean it can be huge. But you know that it, you know, you know when

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it started and you know, you know what you have to do

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and, and yes, people go about it differently, but the

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everyday grind, you don't realize when it actually

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started and it just, it's like, you know, putting the

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frog in the boiling water, you know, you know, putting it in the water and

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turning up the heat. It doesn't know, you know, that kind of thing.

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So I could see where this would be of an incredible

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help to people, you know, because. But the problem is that a lot of us

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don't realize it. I mean, how do you, how do you help?

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You know, and I'm going to, because my audience is mainly entrepreneurs.

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Can you talk a little bit about the kinds Absolutely.

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That entrepreneurs face that,

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you know, rejection, rejection, setbacks.

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How many times have we, like I'm, I'm a serial entrepreneur myself, so I get

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it. There's. You're one person typically most of the time

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and you have to wear so many hats. You're wearing the

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greatest, the visionary, the technical.

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Let's not forget your, your own, your, your, you are usually your own IT person.

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And then you have to build this. If it's

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a product and minimal viable product or you have to have something

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out there and if people aren't buying it or if

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they're not happy with it, or if you don't get contracts, whatever

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it is that your business is, you, we

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as business people have to rebound

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from rejection. And I think that's probably

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resilience helps people rebound. And one

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of the, one of the great quotes that Michael, my long term time

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partner would say is he would smile and dial

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because we shared office space and he would be making these

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calls out, just cold calls one

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after another and, and he, I listened to him in awe because

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same same thing. He'd say the same thing, leave the same message. But it

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didn't sound like it was a repeated thing. He was jazzed and I'm like,

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how do you do that? How do you get 10, you know, how do you

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get so many no's and just you just done, dial,

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smile, call, same thing. And he says

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every no gets me closer to a yes. So that, that's the

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resilience. We need to remember when we are in business

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that we are going to have setbacks, we're going to have trials and tribulations and

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then we're going to have some successes. That it's like golf, you

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know, if you play golf, you keep coming back when you have

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that one great shot and that's all it takes in business is that one great

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moment to keep us being resilient. Well,

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I think as entrepreneurs probably we are our worst enemies.

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I mean it's like, oh, I could have done that better? I can't believe I

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did. I mean, I. You know, a lot of times I'll say to my clients,

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would you talk to a friend like that? Right? You know? Yeah.

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I mean, you. Would you go, oh, my God, of course. You know, but, you

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know, we. And. And, you know, my joke is, how

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many times did you quit this week because

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you have something happen? It's like, is this really worth it? It might, you know,

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then, you know, the. The part of you that goes, oh, no, I

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need to do this. I have to do this. You know, and you pick yourself

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back up again. And my quote was, when I was losing,

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it doesn't matter how many times you fall down. It only matters how many times

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you get up. And then I added how fast, because you

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said, well, I'm gonna start again, you know, in a month or a week or

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whatever. It's going to take you forever. But if you can start, you know, rebound

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right away, you know, you know, it.

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It. It's not really. It's a dip. It's not,

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you know, a ditch, I guess. Right, right. And the other thing to

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remember is I'm a man mindfulness practitioner. We

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have to be able to remove that emotional charge from things, right?

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So you. If you envision it, you know, like a TV screen, right.

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Your brain is a TV screen. So an idea comes in,

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it's here. All of a sudden you see it,

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and then you've got to let it go out. And if we

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keep processing things in a fashion like that, it

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removes that emotional charge, which allows us to pick ourselves up a little bit

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faster. Okay, so that. That's a great

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tip. So when you see something and you

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process it, what's the next step?

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So. So you see it, you process it,

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feel it, feel it in its ugliness. If you have to cry,

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if you have to scream, if you have to go, whatever it is,

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emote. Emotion is what

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moves it through. Emotion gives it the motion to leave.

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And then you go, okay, I've emoted done.

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But it's when we hang on to that, when it's here and

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we're hanging on to it, that's what, like, grinds us down.

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Because then we got a chip on our shoulder. We're bitter, we're angry.

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Well, we can't be productive. We can't be. We can't sell ourselves.

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We can't sell our business. We can't come across to our. Our client, our clients

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and customers like everything's great. Like, we're happy if we've got a

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chip on our shoulder or we're angry, we are

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going to project that. And this is one of my favorite

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quotes, Dale Carnegie. People do business. People like to do

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business with people they like. So we have to be our true

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self. We have to be in a homeostat, static place

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in our own life so that we can

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attract the right clients.

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I think I'm listening to what you're saying, and I'm, I'm, I'm kind

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of saying to myself, how many times have I

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heard something or somebody said something that,

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you know, years ago my therapist said, you're a grudge collector.

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Oh, yeah? What's that serving you? Tell you everything that I thought

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you did wrong back to God knows when, right?

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Let go of that. Thank God. Let it go, Let it go.

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The other thing that has helped me is

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understanding that the way we react to things

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a lot of times is based on our previous experience.

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And so we have a default. And,

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and you know, when, when you don't give it any thought, you go to

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that default. And typically that default is judgment.

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You know, it's like something's wrong with somebody, something's wrong with me,

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something. You know, if you can, if you can stop

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that and go to a place of curiosity

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and say, tell me more about that. You know, I mean, I

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used to say to people, this is not a good business

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idea. You know, you're not going to make money on this. Right.

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Which I'm sure was soul crushing, right?

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And now I've learned, and I, I don't think I've ever

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said this in a podcast, but there was somebody, I think on Tick Tock or

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whatever that was selling farts in a jar,

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thousands of dollars. And I was like, if you can make money at this, you

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can make money at anything, right? So after that

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I started saying, all right, tell me more about

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this. Tell me who you think would need this. And being curious and really

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digging into what they were trying to accomplish and, you know, how

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I could help them accomplish that. But I, I'm,

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I started, I got the detoured, but I think the whole

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thing was. How many times do we hear something, make a decision

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about it that

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we're adding to, like a whole bunch of stuff

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that's not necessarily healthy for us. Do you

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know someone? Yeah. It's about prejudice. The problem with prejudice

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is there probably is one seed of truth in it. You

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may have met one person that is a certain thing

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that did a certain thing, and that may be true. And then you

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take that and generalize it to everybody. That's like that person,

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whether it's. Oh, yeah, and that's the same thing with a name. Like if you

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meet somebody and they have, let's say their name's Larry. That's just.

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No, this says, you know, this is fictitious. Right. My example. But

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you met a Larry, and Larry was not kind. Larry was

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bullying. Larry was everything that you just like, oh, right,

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okay. Then you go and you're in your life and then all of a sudden

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you get introduced to somebody whose name is Larry. Oh, now you've got

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everything that you thought about Larry right up here. And you,

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you're projecting your previous Larry experience with

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brand new Larry, who's none of those things. But we

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have this. This, like you say, this

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prejudice that is so buried in our subconscious, or.

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Bias, we can call it. And I think what we do is we collect

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evidence that supports whatever that bias is. So it just

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gets bigger and bigger. And that's where I think what you were talking about,

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you know, processing it and then letting it go. It doesn't,

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it doesn't add to that pile of misinformation.

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You know, it causes us to make, you know, to see the world

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incorrectly or not to see it as. As being as good as it

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possibly could be. This is amazing.

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I, you know, I, I think we could talk about this for a

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lot longer. A really thoughtful frame of mind, but

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let, let's get kind of a little bit practical and stuff. And you

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already gave us one tip, which was, you know,

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take things in, observe it, emote, and then

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get rid of it. Right. If it's not. If it's not useful, I would assume

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y. Do you have any other tips that as entrepreneurs that we can use?

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Yes, this is, this is kind of one of my biggest pet peeves.

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People. People like to be the victim and they like to fall into

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this victim mentality and they use excuses.

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Well, I didn't get that project because they

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weren't ready for me. I didn't get this project because

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they didn't like me. You know, you think of the

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different scenarios instead of using

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that. I'm going to go on that theme of curiosity. When

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you lose a project and you don't get a client or

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a project, you don't win it. Stop

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and be curious. Why Take those

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filters out, remove that victim mentality, have a

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clear head and really reflect on,

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did I do this right? What can I do better? How can I not

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repeat this? What can I learn from this? That's the best one.

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What can I learn from this? So that I'm

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Better. We talked about earlier, the small steps made

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successively make a huge impact. If we do one thing

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differently, how does that change?

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How does that help us? How does that improve our outcome?

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So I think, you know, when you say that one of the.

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It was a small change, but it was a huge change.

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You know, I grew up in a situation where failure was not

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really an option. What I realized was that that was keeping me from

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trying things. If I didn't think I could do it,

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I would. I wouldn't. You know, if I thought I was going to fail, I

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wouldn't do it. It's funny because it, that came up just recently because

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I thought I had pretty much fixed it,

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you know, because what I realized is failure is part of the,

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part of the formula for success. You actually learn more from your failures than you

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do from when you succeed. Because when you succeed, you go, okay, great,

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I'll just do this again. And it. And the same circumstances may not

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be there. And so you do it again and it doesn't work. And you're like,

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huh, Right, Right. My daughter said to me, she was, I, I just

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recently took up Pilates, so for those of you that are getting on the tail

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end of my podcast, you're going to be hearing about Pilates all the time.

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But she said, you know, I've noticed every time the instructor

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asks you to do something, you say no,

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and then you do it. And that's part of that, that, that whole thing.

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I, that whole, you know, years and years of if I

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say no, then I, and then I do something, then I haven't

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failed because I haven't actually committed to doing it. Do

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you know what I mean? It, you know. Yeah. So weird to me, she noticed

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that, that I, that I'm still doing it. So, okay, I took you off. I

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took you off. So we've got the, we've got the, you know, emote. Let it

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go. Get rid of the filters and stop being a victim. Learn from what

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you're doing. And you have a gift too, right? I

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do. I do. I offer free live training with

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me once a month. It's typically the last

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Tuesday of the month with the exception of January, February and March.

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And then it'll be on Thursday. And it's called Resilience

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Reset. And it's a high level,

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meaty one hour session with me to really

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give you some tips that you can use right away to

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start building your resilience and, and think about this. Like if you

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go to the gym and you start lifting weights, you're you want to,

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you know, transform your muscles. So if you take a resilience training

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from me, you are flexing and

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building your resilience muscle that will help you

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navigate life's turbulence. Because life

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isn't always smooth. It's very bumpy. And

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sometimes some people, like me, I've had this

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just really crazy, turbulent life.

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But sometimes you look over and your friend is like, live in,

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like, the dream. And you're like, how is this? You know? But

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every one of us has turbulence in our lives.

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And. And if you flex that resilience muscle

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and build it, you will be able to adapt

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much better, recover faster, and feel better

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when you come through on the other side. And I think there's an. Another

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story. Do I have time for one more quick story? If it's quick.

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Okay, so there's a. A prophecy or, you

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know, something that, like the, the buffalo and the cow and

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in the Indians, the Native American Indians, they

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would, you know, like, you think about the

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buffalo. You see the buffalo, they're

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big, strong, right? And then you got our domesticated cattle.

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Well, be the buffalo. Why?

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Because when there's a storm, the buffalo head

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straight, they duck their heads, and they head straight into that storm.

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They're going to go through the storm faster. It'll be more

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intense, but they're going to get through the storm faster.

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Cattle, on the other hand, they turn tail and

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they walk and they walk the same

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direction as the storm. So they have to go through the

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storm longer at less velocity, but they're

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in it longer. So I always say, be the buffalo.

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Oh, that's fantastic. Okay,

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before we run out of time, when was the last time you did something new

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for the first time? Yeah, I thought you were going to stump me on that

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when I read the question. So I have two examples.

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Two weeks ago, I went to the Modern, the Museum of

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Instrument, Musical Instrument Museum, Mim here

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in Phoenix. And that was the first time. And then

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professionally, I signed up for Riverside

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fm and I'm using them as my podcast

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recording. And it's been learning a lot.

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And I had. I was really stumped by the focus on my camera.

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So, yes, I spent a lot of time learning this week.

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Fantastic. All right, time for commercial before we run out of

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time. So, as always, I'm going to ask you to make sure you share and

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engage on social media about the podcast. And one of the

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reasons that I did it was I want to help you to supercharge your business.

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And I wanted to be able to give back to this community and introduce

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you to a lot of interesting people that could help you to grow your

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business. So I hope that you will continue to join us for the one small

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change where even the tiniest can yield a monumental

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transformation. And if you haven't done it yet, check the first

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episode. And also check the.

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Every quarter I do the cl. The. The quarterly clarity check in

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which I just did, and see if you can come up with any

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ideas. Okay, Jena, what's your

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favorite quote or your. Your last words of wisdom before we end?

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Oh, I have so many. I'm just going to finish

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with the same one. It bears repeating. Dale Carnegie.

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People like to do business. People they like.

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And can I put a plug in for my podcast? Sure. And the notes

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will be that. That will be in the notes as well. So what's the name

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of your podcast? The podcast is Resilience Brilliance, and it

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will be releasing here in October. Fantastic.

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Okay, so there'll be a link for that. There'll be a link for Jena's free

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gift below. And we need to wind up.

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So, you know, I always say, remember, change

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can be simple, but it's not always easy. It requires courage,

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resilience, and a willingness to step out of your comfort zone

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if you are in your comfort zone. If you stay in your comfort zone,

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you are not growing. If anything, the world is going

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forward and you're getting left behind. You are stagnating. So

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I want to make sure that you continue to join us for the one small

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change. As we embark on this journey, I want you to have a

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bold vision and look for innovative possibilities. Until the

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next time you come, stay curious. And, Jena,

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thank you so much for being here. Thank you. Thanks for having me. It

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was great. Bye, everybody. Bye.

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