In this episode, John sits down with LinkedIn expert Sue Ellson to reveal why a polished online presence is non-negotiable for CEOs and senior leaders. Sue draws from her vast experience in LinkedIn consulting and authorship to share practical, actionable strategies to boost your digital footprint. Learn how to conduct an online audit, manage your content like a pro, and track your online activity for measurable results. Sue dives deep into the essentials of having a professional LinkedIn profile and personal website, offering tips on optimising them for search engines and minimising risks. Discover how to curate engaging content, build a strong network, and prepare yourself for future career transitions.

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Key Takeaways:

• Audit & Optimise: Learn to assess and elevate your current online presence.
• Content Management: Practical steps to consistently deliver high-quality content.
• Social Media Mastery: How CEOs can leverage social media for brand building and networking.
• Future-Proofing Your Career: Build a reliable online presence to support future transitions.