1703 – Court Avenue As Your Go-To Experts for Digital Strategy with Kenny Tomlin

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founde & Partner of CourtAvenue, Kenny Tomlin.

Court Avenue primarily works with Fortune 1000 companies and emerging challengers in the venture-backed and private equity-funded space. They offer various services, including managing and operating clients' digital presence, utilizing AI and emerging technologies for customer engagement, developing digital products and software, and optimizing platforms like Salesforce and Adobe.

Kenny shared that the industry has evolved significantly due to the rapid emergence of new technologies. This evolution presents both challenges and opportunities for their clients.

Court Avenue is known for its expertise in digital strategy, helping clients navigate the competitive landscape and improve their business by adopting emerging technologies. They also specialize in the shopper e-commerce category, assisting clients in succeeding in omnichannel retail, including online and in-store experiences.

Kenny believes digital transformation has a return on investment and can help companies operate more effectively and efficiently. He mentioned that Court Avenue is expanding globally, with an office in Latin America, and they are actively looking for new clients.

Key Points from the Episode:

Introduction of Kenny Tomlin, co-founder and partner of Court Avenue
Court Avenue's specialization in digital transformation and working with Fortune 1000 companies
Services offered by Court Avenue, including managing digital presence and utilizing AI for customer engagement
Court Avenue's expertise in digital strategy and helping clients navigate the competitive landscape
Focus on shopper e-commerce and assisting clients in omnichannel retail
Brands Court Avenue has worked with, such as General Mills and Dell
Growth and future plans of Court Avenue, including expansion globally and seeking new clients
Ideal client for Court Avenue, someone in the C-suite who recognizes the importance of digital transformation

About Kenny Tomlin:

Kenny Tomlin, a prominent figure in the digital transformation realm, boasts a remarkable career spanning over 20 years. Notably, he founded Rockfish, a pioneering digital innovation agency celebrated globally for seamlessly merging strategy, creativity, and technology. Under his guidance, Rockfish experienced explosive growth and was eventually acquired by WPP in 2011.

Tomlin's entrepreneurial spirit led him to co-found ventures in diverse sectors, including real estate (AnthemIQ), hospitality (Superstition and Frame Hotels), and immersive technology (Subvrsive).

His track record includes incubating award-winning software products like YouEarnedIt, acquired by Vista Equity in 2018. Currently, at CourtAvenue, he spearheads the product innovation lab and acquisitions, underscoring his enduring influence in shaping the digital landscape.

About CourtAvenue:

CourtAvenue, established in 2020, stands as a beacon of digital innovation crafted by a cadre of entrepreneurs, agency veterans, and business experts. This dynamic entity empowers some of the world's largest and most ambitious brands to expedite digital transformations. With a robust foundation rooted in expertise and entrepreneurial spirit, CourtAvenue catalyzes businesses aiming to navigate the complexities of the digital landscape.

By leveraging a wealth of industry knowledge and innovative strategies, the company facilitates seamless transitions into the digital realm for its clients. Embracing the challenges posed by the ever-evolving digital sphere, CourtAvenue emerges as a trusted partner, steering organizations toward success in the digital age and making significant strides in reshaping the future of businesses globally.