If you’ve got Google Analytics running on your website, it may seem like a tiny script and a free business tool but are you actually opening yourself and your clients up to some unexpected risks?

Lanie Lamarre walks you through why Google Analytics might not be the best fit for your business.

Key Takeaway

Google Analytics was never meant to be used as an out-of-the-box solution. You can and should be customizing it for your business and for your clients’ privacy.

We talk about

• Why you need to care about this regardless of where you’re located
• Whether it’s time to say goodbye to GA
• Why cookies are getting all the attention right now
• What your alternatives are if you still want the data
• Why GA4 won’t solve everything

Links

To read the transcript and explore other episodes go to dianemayor.com/165