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The Resurgence of Country Music: A Marketing Perspective
4th March 2025 • The Taylor 10 • Taylor
00:00:00 00:09:53

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In this episode of The Taylor Ten, Account Director Sahara Price sits down with Joe Clarkson, Senior Brand Manager at Diageo’s George Dickel team (formerly), to explore the rising popularity of country music and why brands are finally taking notice.

From the authenticity of artists like Beyoncé to the cultural influence of Yellowstone—and even a wishful Adele country album—they break down why country music is having its moment.

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