What’s the secret to creating great customer education content, fast?
If you create content, you might get swept up striving for perfection. But when it comes to customer education content, this should be one of the last things on your mind.
Dave Derington, Senior Manager of Outreach’scustomer education program, believes that customer education doesn’t have to be perfect – it just has to be helpful. He joins Matt Pierce in this episode of The Visual Lounge to share a faster way to create fun and relatable customer education content and explains why you should leave the idea of perfection behind.
Learning points from the episode include:
Dave's definition of customer education
Why creating customer education content quickly is critical
How to get comfortable with imperfection
How to give customers the education content they need