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The use of personality profiling in executive searches and establishing effective relationships with Nicola Wensley and Sophie Edwards
9th July 2024 • Joy At Work • Lucia Knight
00:00:00 00:12:12

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In this episode, I sit down with Nicola Wensley, MD of Drayton, and Sophie Edwards, partner in research and assessment at Drayton, to demystify the executive search process. Nicola and Sophie share the role of personality profiling assessments in executive search processes. And we also discuss practical tips for establishing fruitful relationships with top search firms.

Speaker Links:

Website: https://www.draytonpartners.com/

Linkedin: https://www.linkedin.com/company/drayton-partners/

Dig a little deeper:

If you enjoyed this, you might also enjoy my Life Satisfaction Assessment. It's a 30-minute program where I guide you through a deep dive into 10 areas of your life to assess what's bringing you joy and what's bringing you down. I call it Derailed and it's a fabulous place to begin a joy-at-work redesign.

https://www.midlifeunstuck.com/derailed

Transcripts

Lucia Knight:

When I was considering speakers who could enlighten you

Lucia Knight:

on the inner workings of executive search businesses, Nicola Wensley.

Lucia Knight:

London, MD of Drayton sprung to mind about a decade ago in my

Lucia Knight:

former career, we worked together.

Lucia Knight:

And to this day, she stands out as one of the most genuinely knowledgeable

Lucia Knight:

yet humble people in her field.

Lucia Knight:

In this conversation, Nicola demystifies the process of creating and maintaining

Lucia Knight:

relationships with executive search firms.

Lucia Knight:

And then we're joined by Sophie Edwards, partner.

Lucia Knight:

In research and assessment also within Drayton, who shares examples of how

Lucia Knight:

companies use personality assessment profiles to ensure that the right

Lucia Knight:

person gets chosen for the right company within the right role, where both

Lucia Knight:

business and individual can thrive.

Lucia Knight:

Let's dive in.

Nicola Wensley:

so the company that Sophie and I work for is called Drayton.

Nicola Wensley:

Drayton is a consumer search firm based in the UK, but we recruit globally for roles

Nicola Wensley:

at boards, C suite and director level positions across the consumer sector.

Nicola Wensley:

So covering categories everything from food and drink, health and

Nicola Wensley:

beauty, apparel, footwear, luxury, through to health, travel and leisure.

Nicola Wensley:

I'm the managing director of the London office and we have offices in the group

Nicola Wensley:

in Edinburgh and Newcastle as well.

Lucia Knight:

Fabulous.

Lucia Knight:

And Sophie.

Sophie Edwards:

I'm Sophie.

Sophie Edwards:

I lead Drayton's assessment proposition, which we call Drayton Assess.

Sophie Edwards:

I have a psychology background and I've been with the business for three years

Sophie Edwards:

delivering leadership assessments and team development workshops to candidates

Sophie Edwards:

and clients across the business.

Lucia Knight:

Okay.

Lucia Knight:

My first question is to you, Sophie.

Lucia Knight:

Can you tell me a little about why, how, and at which stage of the

Lucia Knight:

executive search process you use personality profiling assessments?

Sophie Edwards:

Absolutely.

Sophie Edwards:

First things first, there are lots of personality profiles out there, so some

Sophie Edwards:

real household names such as Hogan, Insights Discovery or SHL's tools.

Sophie Edwards:

And when it comes to why we use them, fundamentally it's to

Sophie Edwards:

create a holistic view of any candidate that we're working with.

Sophie Edwards:

So we can learn about their style and their fit, as well as their experience.

Sophie Edwards:

Personality profiles create an unbiased assessment with a less subjective

Sophie Edwards:

view, meaning that when we use them in conjunction with a CV or an interview

Sophie Edwards:

process, as well as referencing, we're really covering all points

Sophie Edwards:

of the candidate's experience and assessing how relevant they are for

Sophie Edwards:

the role, adding value to both sides.

Sophie Edwards:

In terms of how We use them for individuals applying for a role or for the

Sophie Edwards:

team which the individual may be joining, or we use them for both scenarios.

Sophie Edwards:

So it can really be quite flexible actually with the

Sophie Edwards:

approach, which is great.

Sophie Edwards:

They're very powerful tools to assess the composition of an existing board or

Sophie Edwards:

an existing team, but equally useful to assess an individual style coming into a

Sophie Edwards:

business and working out whether they may fit or gel with the existing team members.

Sophie Edwards:

And in that space specifically, some things that clients

Sophie Edwards:

talk about are cultural ads.

Sophie Edwards:

So are they going to bring something different to the team?

Sophie Edwards:

And diversity of thought as well.

Sophie Edwards:

Do they go about things in a different way?

Sophie Edwards:

And those can be really beneficial additions.

Sophie Edwards:

Assessments are mostly online and candidates are sent links in advance,

Sophie Edwards:

complete them in their own time.

Sophie Edwards:

They take no longer than an hour and a half maximum usually, depending

Sophie Edwards:

on which providers are used.

Sophie Edwards:

We typically use them between first and second stage interviews, but occasionally

Sophie Edwards:

we also use them pre shortlist as well, so when we present the candidate to the

Sophie Edwards:

client they get an overview of their experience, but also a really in depth

Sophie Edwards:

summary of the style and the fit, so that they're not, Essentially wasting

Sophie Edwards:

time later down the line, and we've identified things that need picking up at

Sophie Edwards:

that really early point in the process.

Sophie Edwards:

Once candidates have completed assessments at Drayton, we always follow

Sophie Edwards:

up with an hour long debrief session.

Sophie Edwards:

So that's led by myself with the candidate in a one on one environment to discuss

Sophie Edwards:

the themes real areas of strength and identify potential blind spots as

Sophie Edwards:

well, which can be really valuable.

Sophie Edwards:

A comprehensive report is then written up by myself or an

Sophie Edwards:

equivalent in a different business.

Sophie Edwards:

And that is presented to the client when we discuss the shortlist or

Sophie Edwards:

in between the interview stages.

Sophie Edwards:

As too often, I feel that the candidates never see that.

Sophie Edwards:

So we make sure to follow up with them as well at the end of the

Sophie Edwards:

process so that they get a copy of that and can refer back to it.

Sophie Edwards:

You might also use personality profiling in a team scenario, so there doesn't

Sophie Edwards:

have to be a new addition, but it could be that perhaps you're experiencing

Sophie Edwards:

some conflict in the team or you're struggling to navigate a period of

Sophie Edwards:

change, in which case that's something Drayton can also support with.

Sophie Edwards:

So tools like Insights Discovery or Luminous Spark can add real

Sophie Edwards:

value at that point to explore team effectiveness or explore how to

Sophie Edwards:

communicate more efficiently as a group.

Sophie Edwards:

And that's something I've actually just led really recently, where a new

Sophie Edwards:

CEO had joined a business and they were having some trouble as a group,

Sophie Edwards:

just getting used to that change.

Sophie Edwards:

And those tools can be really powerful in those settings.

Lucia Knight:

I hadn't thought of that, but something that you

Lucia Knight:

said really piqued my interest.

Lucia Knight:

Can you share some examples of specific personality or cultural fit requirements

Lucia Knight:

that companies asked you to investigate?

Sophie Edwards:

Absolutely.

Sophie Edwards:

So clearly different roles require different things.

Sophie Edwards:

So what we're looking for in a chairperson or a non executive director is going

Sophie Edwards:

to be quite different to what we're looking for in a chief executive.

Sophie Edwards:

But that being said, I think there are a few themes that have come

Sophie Edwards:

through in the last couple of years that we've really noticed at Drayton.

Sophie Edwards:

So the first is clients often asking for somebody with an

Sophie Edwards:

empathetic leadership style.

Sophie Edwards:

I think the expectation is shifting slightly and that's really great to see.

Sophie Edwards:

So clients are very much prioritizing high levels of emotional intelligence

Sophie Edwards:

high levels of resilience.

Sophie Edwards:

And an ability to cope with pressure and setbacks.

Sophie Edwards:

And we're seeing that kind of universally across different roles and levels.

Sophie Edwards:

And also the ability to adapt and respond to change.

Sophie Edwards:

So tapping into that resilience piece but able to cope when things

Sophie Edwards:

aren't necessarily going to plan.

Sophie Edwards:

There's been a lot of instances of that over the last couple

Sophie Edwards:

years for our clients.

Sophie Edwards:

Given everything that's going on.

Sophie Edwards:

So, Being able to predict how people will respond in those scenarios has been

Sophie Edwards:

really powerful and something that's been requested of us a lot when it comes

Sophie Edwards:

to using the assessments in that way.

Lucia Knight:

Wow, that's fascinating.

Lucia Knight:

Thank you.

Lucia Knight:

That sounds really valuable.

Lucia Knight:

Nicola.

Lucia Knight:

In your experience, how much emphasis do clients place on these personality

Lucia Knight:

profiling assessments to help them select the best candidate for the right role?

Lucia Knight:

Silence.

Nicola Wensley:

an essential component as part of the final

Nicola Wensley:

decision in appointing a candidate.

Nicola Wensley:

For an employee, it can give that level of reassurance that the

Nicola Wensley:

company is investing in finding and appointing the right individual.

Nicola Wensley:

But from the employer side, it really helps them to ensure that there's no blind

Nicola Wensley:

spots in the hiring decision as well.

Nicola Wensley:

And those companies that I think that use it religiously as part of their

Nicola Wensley:

recruitment process do make longer, more, so more successful longer term hires.

Nicola Wensley:

So when companies consider fit and style alongside technical expertise.

Nicola Wensley:

We typically see that individuals, and more so maybe within larger

Nicola Wensley:

business, can progress through numerous roles and have a longer lasting

Nicola Wensley:

impact and value to the business.

Nicola Wensley:

So one, for example, one business that has used, consistently used, Pearson Amity

Nicola Wensley:

Profile in that their head of and director level appointments, the average tenure is

Nicola Wensley:

closer to 10 years rather than 10 years.

Nicola Wensley:

For four or five, typically, which is clearly less disruptive for the employee

Nicola Wensley:

and the employer, because I can imagine if you are relocating your family for a

Nicola Wensley:

while, there's a huge level of comfort that every effort's been made to appoint

Nicola Wensley:

the best person for the longer term.

Lucia Knight:

Yes.

Lucia Knight:

And can you share one or two examples of when a personality profile

Lucia Knight:

highlights that something important that was key to the final decision?

Lucia Knight:

Mm

Nicola Wensley:

Candidate's not necessarily naturally data driven or

Nicola Wensley:

into the detail, which can be really important for a business or a board.

Nicola Wensley:

However, in the main, most businesses don't use it solely to make the

Nicola Wensley:

final decision, but use it as part of making a fully informed decision.

Nicola Wensley:

decision making process for that appointment.

Nicola Wensley:

Where we've seen big benefits also with personality profiling is post appointment.

Nicola Wensley:

In particular, just to support with people once they're six months or

Nicola Wensley:

the first six months within the role.

Nicola Wensley:

So a couple of examples that I've recently experienced one company that I've recently

Nicola Wensley:

recruited for you consistently use Hogan profiling as part of their process.

Nicola Wensley:

So once the director started in the role, she was given additional

Nicola Wensley:

support to support in particular areas during her induction process.

Nicola Wensley:

So it just enabled a quicker and more seamless integration in the business.

Nicola Wensley:

And then there was another appointment, a chief exec appointment that I made it as

Nicola Wensley:

part of the package that was offered from the hiring company and executive coach

Nicola Wensley:

was offered to help that individual manage a blind spots that had been identified

Nicola Wensley:

during that recruitment process.

Lucia Knight:

Wow.

Lucia Knight:

So it has a really longer term impact on their success in the right role.

Lucia Knight:

Lovely.

Lucia Knight:

Okay.

Lucia Knight:

Final question, Nicola, for the listeners today, could you give them some practical

Lucia Knight:

pointers to help them establish new relationships with executive search firms.

Nicola Wensley:

There's probably quite a few, but I'll try and

Nicola Wensley:

summarize maybe my top three.

Nicola Wensley:

First one I would say really get to know who are the reputable search

Nicola Wensley:

firms within your area of expertise.

Nicola Wensley:

So ask your trusted network for referrals and ask them for instructions too.

Nicola Wensley:

If we referred a good person from someone that we know that we've worked

Nicola Wensley:

with successfully in the past, we already have a great reference for you.

Nicola Wensley:

I think the second thing I would say is the first role that you interview.

Nicola Wensley:

for with a search firm may not be the role that you get or in fact want.

Nicola Wensley:

So give detailed feedback on what you like and didn't like, but

Nicola Wensley:

also expect to be given feedback.

Nicola Wensley:

So if you don't get this automatically from the search

Nicola Wensley:

firm, feel free to ask for it.

Nicola Wensley:

A good search firm will always spare time to try and help, in

Nicola Wensley:

particular with areas like CV feedback and interview feedback as well.

Nicola Wensley:

And then finally, I say really build a long lasting relationship

Nicola Wensley:

with a few good search firms.

Nicola Wensley:

They'll work with you across your career to build a mutually

Nicola Wensley:

beneficial relationships.

Nicola Wensley:

Many roles are confidential, so they're not necessarily advertised.

Nicola Wensley:

And often the dream role can come along when you're not

Nicola Wensley:

necessarily actively looking.

Nicola Wensley:

So if a good recruitment partner is aware of you and you keep this relationship

Nicola Wensley:

fluid and that dialogue going through your career, they'll be able to put the

Nicola Wensley:

best roles to you quickly and know why you are the best person for that role and

Nicola Wensley:

so get you straight onto the shortlist.

Nicola Wensley:

And also those that we've got strong relationships with, we always go the

Nicola Wensley:

extra mile to invite to networking events, offer market insights and

Nicola Wensley:

connecting to other great people.

Nicola Wensley:

people.

Nicola Wensley:

So the more time that you invest in that relationship, the more

Nicola Wensley:

that you will help will get back.

Nicola Wensley:

And our job is to help all the people we work with have more joy at work.

Lucia Knight:

Thank you so much, Sophie and Nicola.

Lucia Knight:

If you enjoyed this, you might also enjoy my Life Satisfaction Assessment.

Lucia Knight:

It's a 30 minute program where I guide you through a deep dive into 10 areas

Lucia Knight:

of your life to assess what's bringing you joy and what's bringing you time.

Lucia Knight:

I call it D.

Lucia Knight:

It's a fabulous place to begin a joy at work redesign.

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