This week we sat down with Canada's premier media and public relations expert Eric Alper. Eric Alper started his own PR firm, Eric Alper Public Relations, after being the Director of Media Relations and Label Relations for eOne Music Canada for over 18 years. As a 6-time nominee for Publicist of the Year during Canadian Music Week, and 16-time JUNO Award winner overseeing PR campaigns, he's been fortunate to work with some of the biggest and most important artists of our time (past and present) including Ringo Starr, Ray Charles, Snoop Dogg, J Dilla, Slash, Ashanti, Allman Brothers, Bush and so many more. The Toronto native is a regular music industry contributor to Bell Media, Rogers, Shaw Media, among others, and also the host of his @ThatEricAlper show on SiriusXM. We connected with Eric to discuss the incredible journey he's had in music and his advice for the next crop of artists dealing with the publicity.