Ep.#64 Marcus Lovell Smith CEO @ Neutral Tech4Climate Podcast by
Startup Basecamp
PART 1: Meet the founder: Marcus Lovell Smith, CEO of Neutral
During this new episode of our Founder Series, we are sitting down with
Marcus Lovell Smith, CEO of Neutral. Neutral is the first pure
carbon-neutral food company in the US and works directly with dairy
farmers and beef ranchers to mitigate their climate impact and deliver
carbon-neutral food products to consumers in more than 2000 locations.
It was utterly fascinating to converse with Marcus and learn the ins and
outs of the dairy industry and how Neutral is tackling the emissions
of a notoriously difficult sector to decarbonize. Marcus first got
involved in the sector when he came to the US twenty years ago to run a
family dairy farm. He has since worked with the best at Alphabet,
Breakthrough Energy Ventures, and the Harvard Entrepreneurship program,
in a variety of leadership roles. With his love for the countryside and
farm life, he naturally found his way back by combining his business
acumen, passion for climate change, and love of the country through his
work at Neutral.
As 93% of Americans have dairy milk in their refrigerators, it’s
imperative that the sector’s emissions are tackled head-on immediately.
And Marcus is doing just that with Neutral. During the episode, we got
to ask him, where do the main dairy industry emissions come from? How
does he go about decarbonizing the industry? How does he get farmers on
board? And what are the future market opportunities for companies in
this space?
PART 2: My secret sauce: (AVAILABLE TO MEMBERS ONLY - More info on our
site)
In the second part of the show, Marcus explains how he got celebrity
investors such as Lebron James, and Mark Cuban to embrace his vision and
invest in the company. He will also share how he has sold his story,
and how he keeps the smile on his face despite the workload.
🚨 OUR COMMITMENT🚨
When we reach 1000 subscribers we will plant 1000 trees with our
Partners.🌱
Help us to reach this 1st goal.
Share 1 episode with a friend.❤️ 🌎
Access to exclusive content & learn more about Tech 4 Climate
Podcast by Startup Basecamp 👉 https://startupbasecamp.org/the-tech-4-climate-podcast/
