This episode is sponsored by Tally – the loyalty platform from Phaedon.

Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.

See what’s possible at TallyLoyalty.com

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How can brands balance customer loyalty with profitability?

Carly Neubauer speaks with Roz Travers-Hucker, Head of Marketing at Canningvale Australia, about using customer data, relevant rewards and emotional connections to drive sustainable growth.

Roz shares lessons from Best Friends Group’s paid membership program and Canningvale’s Home Lovers Club, exploring loyalty economics, customer engagement, and the importance of creating value for both customers and the business.

Show Notes:

1) Roz Travers-Hucker

2) Canningvale Australia

3) Home Lovers Club

4) FYI: For Your Improvement (Book Recommendation)