Michael and Pete Hurley discuss how hospitality organizations may shift away from large full-time head offices toward fractional and project-based senior talent to improve flexibility, innovation, and profitability amid tight margins and job insecurity.

Hurley shares his career from launching a hospitality tech startup in 2004 that evolved into a cultural-venue operator business he ran for nearly 20 years and sold three years ago, before moving into consultancy and noticing the growing “fractional” trend and the lack of a dedicated marketplace for hospitality expertise.

He built and coded the Well Seasoned platform in a week, launching in February and growing to about 550 consultants, around 25 hospitality businesses engaging, and regular projects posted.

They cover benefits like faster hiring/onboarding, niche expertise, reduced risk, consultants collaborating to fill skill gaps, and fractionals sometimes converting into full-time roles, while emphasizing the need for a core in-house team and an active community to avoid the platform becoming a static directory.

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Learn more at https://lodgify.com/

Connect with Pete:

https://www.linkedin.com/in/petehurley/

https://wellseasoned.work/

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