Cath Stone, Executive Director of Donor Experience at Lifeblood, discusses the importance of partnerships in the organization and the impact they have on the donor experience. She highlights the role of partnerships in expanding the reach of Lifeblood's mission and creating a movement of donors.

Cath shares examples of successful partnerships, such as the collaboration with Movember and Cancer Council Australia. She also emphasizes the need for organizations to adapt and be open to partnerships to meet the changing needs of their workforce and communities.

Finally, Cath encourages individuals to be curious and ask questions, and to consider donating blood or plasma as a way to make a difference in someone's life.

• Watch Michael Klim + Lifeblood here
• Book your first or next donation here
• Reach out to Cath Stone on Linkedin

Finally, if you would like to level up your partnership's game, sign up for Phil's free weekly newsletter, Wednesday Partnership.

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