Loading Episode...
Marketing and Finance (MAF) Podcast - Roger Edwards interviews great people from Marketing and the world of Finance 11th March 2015
MPAF35 – The Only Hope for Protection Market growth is the Social Financial Adviser
00:00:00 00:25:47

MPAF35 – The Only Hope for Protection Market growth is the Social Financial Adviser

MPAF35 – The Only Hope for Protection Market growth is the Social Financial Adviser

Do you think that existing product providers are going to grow the adviser protection market?

I asked that question at the recent Financial Services Expo Event in Glasgow and I thought I’d ask it again on today’s podcast.

I’ve had to postpone the podcast interview I had scheduled for this week. Rather than take a week off I thought I would try a different approach.

Just Me and the Mic.

So do I think that existing product providers are going to grow the adviser protection market?

In the short term. No.

I believe that the only hope for protection market growth is the “social” financial adviser.

I explain why in episode 35 of the Marketing Protection and Finance Podcast.

Links and Show Notes.

For links to the books and apps discussed, please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk