Are You Using Content Creation as a Procrastination Tool?

In this episode of Unjaded, Vickie Dickson unpacks a common entrepreneurial pitfall: using content creation as a procrastination tool. Drawing on insights from a client session, Vickie shares why endlessly creating without publishing, launching, or selling can keep you stuck in your business. If you’ve ever found yourself reworking a podcast, blog, or course for the 100th time, this episode will challenge you to take action and move forward.

Key Takeaways:

Detach from Responsibility for Client Outcomes:

As coaches or service providers, we can guide and support, but ultimately, clients are responsible for their decisions and progress. Letting go of this responsibility frees you to focus on what you can control.

Procrastination Disguised as Perfectionism:

Creating and refining content without publishing or selling often stems from a fear of imperfection. Remember: done is better than perfect. The only way to test your ideas is by putting them out into the world.

Validate Before You Create:

Instead of creating courses, programs, or assets before knowing if they’re viable, test your ideas through beta launches or audience feedback. This ensures your efforts align with what your audience truly needs.

Grow Your Audience:

Publishing lead magnets, launching funnels, and actively engaging with your audience are essential for building a sustainable business. Without an engaged audience, your content won’t have the impact or reach it deserves.

Take Imperfect Action:

Successful entrepreneurs take action despite fear or imperfection. Your willingness to take the first step encourages others to trust you and take steps in their own journeys.

Actionable Challenge:

Take one piece of content you’ve created but haven’t published—a blog post, podcast episode, social media post, or lead magnet—and release it into the world. Imperfect action is the key to progress.

Special Announcement:

Join Vickie’s FREE three-day masterclass series to fix what’s not working in your business!

• When: February 6 - 11 - 13
• What You’ll Learn:
• How to identify and fix issues with your offers so that they actually sell.
• How to clarify your messaging to attract paying clients with ease.
• Leveraging your Human Design to build a sustainable and impactful business so that you don't burn yourself out.
• Bonus: Hot seat coaching opportunities!

Sign up today: https://vickiedickson.com/live-masterclass-jan-2025