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Rebuilding Trust in Market Research: A CEO's Journey from SSI to Behavioral Data
Episode 65th June 2025 • CEO Series • The Greenbook Podcast Network
00:00:00 00:47:23

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Lenny Murphy sits down with Andrew Moffett, CEO of Curious Insights, to explore the future of market research through passive behavioral observation. With nearly 26 years in the research industry, including his time at SSI and Nielsen, Andrew brings a unique perspective on how the industry must evolve to survive.

Reach out to Andrew on LinkedIn

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