Summary
In this episode, Holly Jackson, an influencer marketing expert, shares insights and tips for creators looking to succeed in the industry. She discusses the importance of building relationships with brands, capitalizing on viral moments, and incorporating humor into brand strategies. Holly emphasizes the need for creators to be professional and treat content creation as a profession. She also encourages creators to differentiate themselves by being authentic and personal in their content. Overall, Holly highlights the exciting opportunities available for creators and the power they have to shape the industry.
Takeaways
- Build relationships with brands and be open to seeding opportunities
- Capitalize on viral moments and engage with trending topics
- Incorporate humor into your content and be authentic
- Treat content creation as a profession and be professional in your interactions
Chapters
00:00
Introduction to Holly Jackson
04:34
Holly's Role in Influencer Marketing
07:31
Key Questions from Brands and Creators
12:00
Pitching to Brands as a Micro Influencer
14:16
Seeding and Building Relationships with Brands
17:06
Capitalizing on Viral Moments
18:29
Incorporating Humor into Brand Strategies
23:23
Brands Capitalizing on Creator Moments
26:45
The Exciting Opportunities for Creators
29:17
Treating Content Creation as a Profession
32:18
Tips for Building a Brand as a Creator
36:35
Differentiating Yourself as a Creator
39:09
Being Professional and Taking Action
42:38
Connect with Holly Jackson
44:08
Closing Thoughts
Connect with Jake on Creatorland here: creatorland.com/itsjakepearson
Link up with Holly:
https://www.linkedin.com/in/holly-jackson-0468b57/
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