Episode #22. Marketing Leadership is the soft skill featured in this episode, as Abby is joined by Thomas Barta – Marketer, Masterclass course founder and Author of ‘The 12 Powers of a Marketing Leader’. Thomas shares lots of wonderful, practical examples of challenges facing today’s marketer and elaborates on some of 12 key skills from his book, including knowing how to influence, having a dream and building credibility. Plus why as a marketer you need to behave a bit more like the finance department, listen to find out why…

First published 3rd November 2020.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk 

 Host: linkedin.com/in/abigailcdixon/

Guest: linkedin.com/in/tbarta/

Resources/brands mentioned in this podcast:

12 Powers of a Marketing Leader – by Thomas Barta and Patrick Barwise

Marketing Masterclass

www.mckinsey.com/

Ken Kutaragi

www.playstation.com/en-gb/

www.lg.com/uk

Syl Saller

www.united.com/en/gb

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com