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Making Your Voice Heard in Multifamily – Betsy Cunningham, VP of Strategic Engagement, BG Staffing
Episode 93rd March 2026 • The Associated • CLTPR Association Management
00:00:00 01:37:46

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Legislative advocacy can feel intimidating, but according to Betsy Cunningham, it’s not rocket science.

With more than 16 years in multifamily and a deep passion for association engagement, Betsy shares why advocacy is far simpler (and more personal) than people think. You don’t need to know everything about everything. You just need to know one or two things about one or two things and be willing to tell your story.

In this episode, we unpack:

  1. Why advocacy isn’t scary and why lawmakers actually want to hear from you
  2. How associations make engagement easier than you think
  3. The power of mentorship: having a mentor, mentoring someone else, and running the race alongside your peers
  4. Why people shouldn’t confuse purpose with career
  5. How local, state, and national involvement build on one another

Betsy reminds us that advocacy isn’t about being perfect. It’s about being present. And when you show up as yourself, that’s when real influence begins.

Guest Bio:

Betsy Cunningham has 16+ years’ experience as a multifamily professional. Prior to becoming the Vice President of Strategic Engagement for BG Staffing, Betsy served as a Director of Sales in the Charlotte area, a Regional Sales Manager for multiple markets nationwide with BG and Managing Director of Strategic Accounts.

Betsy is passionate about the multifamily industry, loves participating in apartment industry associations, and she works to advocate for the industry and recruit new talent to Multifamily daily.

Connect with Betsy on LinkedIn HERE.

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Todd Whitlow on LinkedIn: www.linkedin.com/in/todd-whitlow-b7800529

Bryan Holladay on LinkedIn: www.linkedin.com/in/bryan-holladay-10003219

The Associated Podcast: https://bwpf-law.com/podcasts/

Brownlee, Whitlow, & Praet on LinkedIn: https://www.linkedin.com/company/brownleewhitlowpraet

Brownlee, Whitlow, & Praet Website: https://bwpf-law.com

CLTPR Management on LinkedIn: www.linkedin.com/company/cltpr-management

CLTPR Management Website: www.cltprmanagement.com

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