As a conclusion to Lloyed Lobo’s episode of the SaaS Fuel™ Podcast, Lloyed provides insights into what it takes to create an engaging community. He also discloses the essential elements for forming a compelling community, along with a hidden formula for making it truly addictive.
Additionally, he unveils a set of 13 principles for constructing renowned brands through community-driven growth. These principles emphasize the significance of identifying your Ideal Customer Profile (ICP), establishing a meaningful purpose, and cultivating customs that transform convictions into unwavering dedication. Instead of relying on traditional networking, Lloyed and Jeff encourage you to engage in "netweaving," inspiring you to develop a community that goes beyond merely promoting your product or chasing profits.
[00:02:17] - CEO NetWeavers and servant leadership
[00:04:48] - The first gem in the community crown is that people are valuable relationship
[00:07:21] - Long-term investment over short-term payoff
[00:13:20] - Growth equity opportunity
[00:15:27] - Engineering serendipity and luck
[00:18:20] - Importance of prioritizing family time
[00:25:57] - The power of community
[00:31:50] - Customers buy outcomes, not products
[00:36:03] - Community as a company strategy
[00:39:37] - Creating a content repository
[00:46:45] - Building iconic brands with community-led growth
"The first gem in the community crown is that people are valuable relationships, not a means to an end." - 00:04:56 Jeff Mains
"You know, I truly believe luck is the 10% that tips everything 90% in your favor, and luck and risk are pretty much the same, right, different sides of the same coin." - 00:14:45 Lloyed Lobo
"And our purpose was enabling innovators to change the world because every dollar spent in innovation returns 20 to the economy." - 00:30:31 Lloyed Lobo
"Community became a company strategy, not a marketing strategy." - 00:36:10 Lloyed Lobo
"The only way to own your audience is to build a community." - 00:41:06 Lloyed Lobo
"If any major religion, if it didn't bring people together in person and then push them towards a path of creating a greater impact that was beyond the beliefs of their community, I don't think it will turn into a religion." - 00:44:55 Lloyed Lobo
Lloyed Lobo (Linkedin): https://www.linkedin.com/in/lloyedlobo
Lloyed Lobo (Website): https://www.lloyedlobo.com/
From Grassroots to Greatness: https://www.lloyedlobo.com/
Boast AI: https://boast.ai/
SaaStr: https://www.saastr.com/
Boast AI: https://boast.ai/
From Grassroots to Greatness: https://www.lloyedlobo.com/
Champion Leadership Group: https://championleadership.com/
CEO Netweavers: https://www.ceonetweavers.org/
John Casey: https://www.linkedin.com/in/johncaseyexecsearch
Zoom: https://zoom.us/
Radiant Capital: https://radiant.capital/
Zig Ziglar: https://www.ziglar.com/
Nick Mehta: https://www.linkedin.com/in/nickmehta
Gainsight: https://www.gainsight.com/
Harley-Davidson: https://www.harley-davidson.com/us/en/index.html
Linkedin: https://www.linkedin.com/
Dharmesh Shah: https://www.linkedin.com/in/dharmesh
HubSpot: https://www.hubspot.com/
Traction: https://www.tractionco.com/
If you like the idea of community then check out our SaaS founder community CL & and pick up a new book called From Grassroots to Greatness:13 Rules to Build Iconic Brands with Community Led Growth. We’ve all seen how traditional marketing, and even digital marketing, is losing its edge. It’s harder and harder to stand out. Features won’t do it. Big personalities won’t do it. Gimmicks may work temporarily but the novelty of being a dancing bear wears off. How do you stand out?
Community. That’s where it’s at. We all want a place to fit in with people we have something in common with. A thriving community is your biggest asset - even bigger than a brand. In his book, Lloyed lays out 13 rules to attract your own army of raving fans. It’s your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Brands of yesterday were built on what they told the world about themselves… Brands of the future will be built on what the community says about them. The book was released Tuesday I got my pre-ordered copy Grab yours https://fromgrassrootstogreatness.com/ or Amazon.
Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’
Champion Leadership Group – https://championleadership.com/
Website - https://championleadership.com/
Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/
Twitter - https://twitter.com/jeffkmains
Facebook - https://www.facebook.com/thesaasguy/
Instagram - https://instagram.com/jeffkmains