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Episode 99: Maybe Slow the Hype Train Down?
Episode 99 • 24th September 2025 • But Why Tho? • But Why Tho?
00:00:00 00:56:49

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This week, Alex and Adrian talk about the hype cycle in media, how it can backfire on companies, create toxic fandoms, and still keep people excited for releases long after they're initially announced.

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