How To Differentiate Your Business in a Saturated Industry with Jeff Chang

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Episode Summary

Today’s episode is an interview with my lovely long-time friend, Jeff Chang. Jeff left the corporate world to start his own business, designing golf apparel like nothing I've ever seen - golf hats, accessories and clothing that truly really stand out. And I LOVE it!!!

Today we are going to be talking all about Jeff’s business, how he got to where he is today and where his inspiration comes from.

Episode Takeaways:

How one hat - THE HAT - changed Jeff's business forever, and furthermore underscored his company values
How to TRULY stand out in a saturated market
What it's like to go up against big players like Nike and major brands as a small business
What to do when an opportunity so big comes your way - something that you may have only considered in your dreams
When you take risks in business, as long as they align back to our personal values, you can’t go far wrong.
Why we can't be all things to all people - and why that's a-ok!
How to be okay with taking risks and failing, an essential part of learning and growing.
Rejection sucks, but the important thing is to not give up.
Selling is carrying on asking and asking... until someone says yes. And people WILL.
“Maybe” is the worst answer you can get. Really!
The art of flexibility. Why it’s better to be less committed to allow for space to react in your business, than come up with a huge master plan and it not work out.
On starting your own business and why it's KEY to center it around something you're truly passionate about.
Why no effort ever goes unnoticed and how you never know how your deep efforts are going to come back to you in ways you couldn't have imagined.
If you create enough momentum every single day, good things will follow... true story!
How and why you need to constantly be in front of people every single day.
Finally, it is important to stop and recognize how far you have come so far. All the steps you have taken and work you have put in, has got you to where you are today.

Remember…

How one hat changed an entire business model. What is your "hat"? What fuels you? Jeff and I emphasize the importance of creating your side hustle, and growing it. By continuing to do the work and keep showing up, it WILL eventually pay off. And we also want you to know how "maybe" could be just about the worst answer you could get...

You Don’t Want to Miss…

03:17 – Jeff’s Business – D.Hudson

04:24 – Design Inspiration

07:32 – Finding Your Ideal Customer

09:30 – Creating Raving Fans

10:40 – The Story Behind THE HAT

17:07 – Taking Risks in Business

19:39 – Being OK with Failure and Rejection

25:50 – The Journey to Becoming an Entrepreneur

30:38 – How to Just Keep Going

35:35 – Measuring ‘Success’

Find Jeff At…