Pascal Fintoni and Roger Edwards go for a deep-dive into the marketing assets and tactics used to promote Harrison Ford return to the role of Deckard.
This sequel to the 1982 Sci-Fi classic was directed by Denis Villeneuve and released in 2017. 'Blade Runner 2049' is just as visually stunning as the first movie (set in 2019) and some of the marketing assets are outstanding and simple.
But does the film live up to the hype? Is it a worthy sequel? Has too much time passed between the two films?
Let's find out in this conversation originally recorded for episode 28 of 'Two Geeks And A Marketing Podcast'.
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About the Film Marketing Academy
It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:
- '70s and '80s Classics
- Action and Adventure
- Horror and Terror
- Sci-Fi and Fantasy
- Thriller and Mystery
- Comedy and Drama
New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!
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Do you fancy even more film marketing stories?
Follow us online for bonus content on film marketing and promotional tactics from across industries:
The Film Marketing Official Website
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Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube
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Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.
Until the next time, continue to make your film marketing campaign better and faster.
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The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.
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