What if your marketing didn’t feel heavy, overwhelming, or like a never-ending grind?

What if it actually brought you joy while still growing your business and fueling profits?

In this episode, I sit down with M. Shannon Hernandez, messaging and email marketing strategist and founder of the Joyful Business Revolution. Shannon is passionate about helping established business owners with big missions and big hearts create businesses filled with joy, fulfillment, and alignment.

She shares why visibility alone won’t drive sales, how to shift from “churn and burn” content to resonant messaging, and the six-part Profit-Driven Messaging Ecosystem that creates lasting client connections.

We also dive into mission-driven content, the power of repetition, and why joy is not optional, it’s a business advantage you don’t want to miss.

At the end of the day, this isn’t about doing more, it’s about doing what matters, on purpose, and most importantly with joy. When your message resonates, your mission is clear, and your content covers all six parts of the Profit-Driven Messaging Ecosystem, marketing stops feeling like a grind and starts working like a flywheel.

Key Takeaways:

• Your brand is reputation: It’s not your logo or colors, it’s what people say about you when you’re not in the room.
• More content isn’t the answer: Without resonance, posting more only burns time and energy.
• What’s in it for me?:  Every piece of messaging should answer this client question.
• Possibility sells too: Buyers are motivated not just by pain points, but also by desires and possibilities.
• Joy is strategic: Marketing that comes from joy and alignment attracts the right clients and fuels sustainable growth.
• Mission drives community: People will always buy your why before your what so ensure you repeat it.
• Repetition is necessary: It can take 20–30 touchpoints before your message starts to stick.
• Be bold: Share your stance, challenge outdated beliefs, and let clients self-select in or out.
• Don’t skip direct offers: Clients can’t buy if you don’t ask, clear invitations are part of a healthy ecosystem.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Shannon:

M. Shannon Hernandez is a Messaging & Email Marketing Strategist and the Founder of Joyful Business Revolution™. She has a passion for helping established business owners who have BIG missions and BIG hearts create sustainable, joyful growth. Shannon and her team specialize in organic marketing strategies that help clients grow aligned audiences, strengthen community connections, and use their profits for purpose–while prioritizing fulfillment, intention, and joy. Shannon is a strong ally for marginalized communities, actively advocating for diversity and inclusion in every aspect of her work. Beyond consulting and speaking, Shannon spreads joy and actively funds projects that create positive global impact.

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion. 

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

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Welcome back. It's so great to have you with us again, and today, I have a fabulous guest who you are going to get so much value from. Her name is M Shannon Hernandez, and we're going to find out all about that M in a few minutes, let me tell you about her. M Shannon Hernandez is a messaging

and email marketing strategist and the founder of joyful Business Revolution. Oh, just saying, it makes me feel better. She has a passion for helping established business owners who have big missions and big hearts create actionable, joyful growth. Shannon and her team specialize in organic marketing

strategies that help clients grow aligned audiences, strengthen community connections and use their profits for purpose while prioritizing fulfillment, intention and joy. Shannon is a strong ally for marginalized communities, actively advocating for diversity and inclusion in every

aspect of her work beyond consulting and speaking and speaking, Shannon spreads joy and actively funds projects that create positive global impact. Welcome. M Shannon Hernandez,

oh, yeah, we're gonna have fun today. Y'all

Yes, all right, before we get any place else, please tell us about the M, oh, the M,

okay, imagine this. You're a public school teacher, and you decide you're going to write a book, a scathing account of why you're leaving a childhood dream and opening a business, and you decide, well, I should probably go Google my name to see what other authors might be out there with the

name, or what might be happening with my name. I didn't have to think about these things before I had a business or before I became an author, but as a messaging strategist, I knew way back then, 15 years ago, I would need to have a brand eventually, if I was going to be successful.

How forward thinking is that? So first of all, have a brand continue.

Yes, have a brand that's good even when I started, and I started like everyone else, a solopreneur, I had the brand mindset that I was going to grow into a distinguishable by the way, y'all, the word brand scares a lot of people, but brand, the definition of brand, is like what people say

about you when you're not in the room.

I love that definition that say that again,

your brand is what people say about you when you're not in the room. So we talk, we hear about personal branding. We hear about like corporate branding. We hear about a brand, right? Like a dove, chocolate is a brand, right? So it's what people say about you when you're not in a room. And I knew this

very, very early on. I don't know how, because I had no training in this, but it was this intuitive guidance that said, sit down and Google your name. So I did. I googled Shannon Hernandez. I've always been called by my middle name. My parents did that to me. I don't recommend. It's very

confusing, but when I did that Sharon, what I found were two things, one, lots of women in orange jumpsuits in prison. Yep, Shannon Hernandez, who would have thought an Irish name and a Spanish name coming together could be so popular. Okay, the second thing is, there's a man his name Shannon, and his name

is Shannon J Hernandez, and he had a very popular Twitter and YouTube show at the time called the Shan man show. And I was like, Ooh, I've gotta figure out a way to differentiate myself from this guy. And we had a lot of fun in the first few years, because I'm somebody who's just very direct but kind about it.

And so I reached out to him, and I said, Shan, man, I'm coming for you. I want you to know I'm going to dominate our name for SEO, and we have this fun banter back and forth for you. That's great, but that's why I put the m in front of the name, and it has been probably the most strategic branding move. It's

the question everyone asks at an event, it's the question everyone asks on a podcast. It's the question people want to know but they don't ever ask. And it's a fun story, right,

right. I love it. And what I love about that story, other than all of it, especially, I love the the competition that you had, that was friendly, that was, you know, playful, and so often, if we can embrace the play within the within that. Kind of a situation and make it fun. We

can go so much further. Like we had a competition with a friend of ours who had a similar business. We would like, Okay, did we beat him in sales this week? So it was all like, always, beat Pete. It was that friendly competition. That's the only competition I endorsed. By the way, I don't endorse

competition. I endorse collaboration. However, when is that friendly competition? Then it just it makes it easier to to take the journey, because you're taking it with someone else who's also laughing about it. Absolutely

and y'all, we gotta have more joy in our life and our business. Hence, joyful business. Revolution in the house.

Love it, love it, love it, love it, love it. And joy is part of my platform as well. So we are aligned. Shannon and I had a conversation a few weeks ago and found out how aligned we were. So I invited her to the podcast and and she's a marketing genius, as you've already heard from her

very first story, how amazingly intuitive and in touch with what's going on with marketing and how to position your business to get you to the point, to get you the most bang for your buck, to get you ahead, to get you where you want to be, so people have eyes on you, because you got to be seen,

right? And how? And Shannon, let me ask you this question. Whenever businesses are are working on trying to get that sale like it's so hard, they work so hard trying to get people to find them and see them and know what they do. Can you talk about that? Can you talk about the drudgery and the joy

of trying to get a sale, yeah.

Oh my god. One of the reasons I rebranded my company to joyful Business Revolution is because I'm secretly on a mission to make everyone fall in love with messaging and marketing like it's my Dun, dun, dun, it's my plan underneath the plan. But you're exactly right. Sharon, so most founders, most

small business owners, however you identify, you know your role, your title, we get stuck in this cycle, and it's a cycle that has many ups and downs, like a roller coaster, right? So the first part of the cycle is what I call churn and burn content creation, like we're just trying to put out whatever

we think is going to resonate, and this eats time and often delivers minimum results, and then we have unjoy in our marketing efforts, right, right? Don't have sales, we don't have clients, and now we feel like we're a marketer instead of actually a business owner, alright? The problem with this

is that when you approach content from this perspective of, I need to be more visible, and you're trying to put out more content, if it doesn't resonate, that's the problem, right? It's not that we need more content. It's not that we need I always say we don't need more content, we need better

content, and by better it needs to resonate with what is actually on minds of people right now, today. And this is where a lot of founders and business owners, they get stuck, because they've grown a successful business using messaging that got them to a certain point, but they didn't

evolve or adapt the messaging and the content to address what's really going on in the world, in the market, in the ecosystem, in the travel, whatever your industry is that you're actually creating your content for. And so I used to only call myself a marketing strategist, okay? And I only

help people with organic marketing, right? Not paid marketing, not advertisements. I've never even dabbled in any of that, and I have a seven figure brand, but it's because I was so intentional on developing a messaging strategy for myself where the content becomes a collection of my best body of

work. And I call this a really smart messaging ecosystem, right? It's, it's like compounding interest. You build the trust. Little by little, you nurture curiosity. Little by little, you invite people to take action. And you're not starting from scratch every single time you open your

LinkedIn to put on a post. So these, this is just like a little bit of, you know, we could go so deep here, but this is why people work so hard for sale, is they don't have a messaging ecosystem,

right? Really encompass, before you jump into the echo ecosystem, which I think is amazing. Talk a minute about resonate like, what? What is resonating with your clients, because you ran through that really fast. What? Talk a little bit about how, because, as a business owner, I see what I do,

I know what I do. I know what I do is great. I know I can help people i And I'm telling you what I do, and I'm telling you why I do it amazingly. And I'm and we're, as business owners, our voices, sometimes very much. I. Me, I me, yeah. So can you talk about, how do we make that shift in thinking to actually

hear or find out what's resonating with people?

Yeah, well, that's a good question. And the number one thing everyone should write down right now, if you have a pen or a pencil, is what's in it for me, that is every single post, email, DM, you send, you should be asking yourself, what we all ask on the other side is, why am I getting this? What's in

it for me? Why do I need to slow down and take the time to read this right?

What's in it for the customer or the client? Absolutely, what's in it for not what's in it for me, the business owner, what's in it for me the customer. The way you read ads, the way you go to Amazon and look at the reviews, the way you're looking at everything, is the way you need

to step out from your own business and look back at it from the perspective of the customer,

exactly. And I'm teaching a workshop this week on developing like a powerful lead magnet that does the job. And this was the hardest part for everyone in yesterday's session. And I literally said, Okay, we have, like, your level five most ideal client who's ready to buy right now. We we pinpointed it.

We spent a whole day on that. All right, we've got it down. Now. You're going to take off your hat as the service provider, and you're going to sit in the seat of your ideal client. This is who it is. We've defined it. We know who it is. And now you're going to ask yourself two very important

questions, what is the biggest problem you're experiencing right now? And that could be many problems, by the way, doesn't always have to be one. What's the biggest problem? And then what is keeping you from solving it? And if you always take your content creation from that perspective, it will

resonate, all right. Why? Okay, so Sharon, tell me something going on in the world right now that is top of mind for your clients that maybe wasn't Top of Mind six months or a year ago, I would say, AI, Okay, what about it? What are your clients thinking about?

On one hand, how can I use it to my benefit? And on the other hand, is it my competition?

Okay, beautiful, that's a very resonant topic right now. A year from now, if you're still talking about that, the discussion probably was moved on, and you're like, stuck in your old messaging

what have you. Oh, that is such a great illustration. I love

that. Yeah, so that's resonance. What's in it for me, meaning the client, what's on what's on my mind, what are the problems? And by the way, everyone I was the first in the industry to talk about switching your message from all pain point messaging to possibility messaging. Because yes, I may

have some pain points like the rest of us in our business, but we also make buying decisions through the lens of what we desire. I don't book a vacation because I'm in pain. I book a vacation because I desire to see a beautiful place, or, you know, sit on the beach for a week, or whatever it is. So that's the

other thing I want to say, just as a as an aside, make sure you're evolving your messaging up, and also think about your your ideal clients desires, like, don't forget to talk to that resonant place that we all operate from as well,

right? Oh, that's so, you know, it's so people like me get in, I get in my head about what's the right way and which way am I supposed to do it? And, oh, it's supposed to be pain. I personally am drawn to possibility that, to me, is more that that aligns more with me. However, there are

people who resonate with pain. So there is that, you know, so and then it becomes, oh, there's so much to do. There's so much to know there's always and get overwhelmed, and it's, it's just like so much heavy lifting and and just how, how, as a marketer, how do you, how do you address all of those things?

Yeah, well, so first we approach your content creation, your messaging from a place of joy. That's the very first thing, right? And believe it or not, I have had to turn down working with clients because they've said things like, I hate it. I hate it. I'm never going to have joy. And I'm like, You

are not for me. You gotta go work with someone else. Alright, there are people like that, and that's okay. Alright, then we get a system in place. And sometimes that word scares people, but I don't think a a consistent posting rhythm, alright? And rhythm. I love it. Rhythm, right? And and, by the

way, I don't, I don't subscribe to the belief of social media. Marketing actually, where I lead from, and what people come to me from is harnessing the power of email marketing, and that's really important to understand here, because if you talk to a social media marketing person, they're going to talk to you

about how often you need to post. This needs to be a reel. This needs to be this. I actually have built a brand and not done any of that shit. None of it. Okay, you can do it if you want to, but more often than not, what I'm getting is the people that have done that, they've done the daily post on

the platform, or the three times a week or whatever, for years, and they're coming to me and they're saying it's not working. And what I want to say is, it doesn't matter what marketing tactic or tool you pick, if your message isn't resonant, it isn't landing, everything you do is going to fail.

Right, right? That's right, yeah, yeah. It's, it's, if you are, you know, if you're selling band aids, and you're talking about, you know, the adhesive on the back of the band aid, that's not the problem. Well, unless band aids are falling off, it's probably not the problem. You need to

stop the bleeding. You need to cover a wound. Yeah, that's, that's the pain, that's the the problem that needs to be solved. That's, that's what's going to resonate. How can I how can I cover your wound in the most healthy way so that it promotes healing? Because that's what I want. I want my wound to heal.

Yeah. Hear about the adhesive,

yeah. And the other thing, Sharon, to your point of it being heavy and there's a lot to do when the messaging isn't landing, that's what it feels like? Oh, right, because then you feel like it's not working. I'm spinning my wheels. And so I've always said I stand on stages. I've done many podcasts.

If I could give business owners like the biggest piece of advice from the very beginning, whether your beginning is beginning today and you're eight and you're listening to this show, or your beginning is you know you're going to start your business right now today, do the unsexy work of getting your

messaging right before you ever pick a platform, decide on a program or anything else, because none of it, None of it will matter if the messaging isn't landing, right.

Yeah, awesome. So how do you how do you get past this overwhelm of having to create more and and do all of these things and, and, I mean, you talked about resonance and and that makes me think about connection, like, right? We're, we're resonating with them because we want to have a

connection with them. And we want to have a connection because then we want so then they know we can solve their problem. We can, we can help them reach their possibilities. So how do we, how do we work all that together?

Yeah, it's a good question. And it was a question that I asked myself years ago after helping you know hundreds of hundreds and 1000s of people with their content, and I developed what we now refer to and what I teach from, called the profit driven messaging ecosystem. Say that again,

profit driven messaging

ecosystem. Profit driven messaging ecosystem. Can you see why I love Shannon? Yes. Love it continue.

Yeah. So there's six types of messaging that we teach. And by teach, here's what I mean. We have a class every month and we teach, alright. But also, if you don't want to teach and you just want someone to do it for you, I can come in as a messaging strategist, right? So there's a variety of ways you

can get this messaging correct and implemented in your business, alright? So the I'm going to go through the six types, and then I'm going to talk about them. Alright, there's connection content, there's thought leader and testimonial content, there is thought reversal content. There

is, you would think I'd have this memorized by now, always when I'm on the spot, right?

I was pretty impressed that you were rolling through all of them.

Okay, mission driven content. That's the first four. I'll start there, and hopefully I'll think of the other two. But the point here is that when you have a distribution over the month of the different types of messaging. It does the work for you. So connection, content. What is it? Connection content

is here to help people connect with you, who you are, what you about, what you believe, your values, even if you're a bigger brand. That's important, right? We see all the time people saying, you know, I'm not supporting X, Y and Z, because. They believe in X, or they're giving money to x, like this

stuff matters a lot, right?

Really does. And just to jump in there, if you are older, know how much like, if you're if you are marketing towards younger generations, generations past you, they this is so much more critical to them than maybe it was to, you know, baby boomers and, you know, like my my kids

are all about what, well, what is that company stand for, and what it really is very important to understand what you who you are, and what your values are, and how you're connecting with people, because that is actually a buying decision of younger generations,

absolutely, absolutely. So that's connection content. Alright, let's talk about mission driven content. It's one of my favorites to talk about your mission driven content is actually what grows your community. It grows your following. It. It grows your email list. It grows your client

base. And so many people, when I audit their messaging, they haven't done enough of it, or any of it, to be honest. So mission driven content is super important. It's what is your mission? What is your purpose? Why do you do what you do? And a lot of this goes back to like your origin story, which many of

us forget we should be telling more often than not, because there's more people coming into our ecosystem, right? And so what is it that we're here doing as a community? What are the problems that we're here to solve? Why do we believe so much in the work that we get up and do day in and day out? So

that's Shannon on that. I loved what you said, that if you say it once, it doesn't mean they hear it or remember it. And the repeated connection with your message and why you're doing what you're doing and why you're here to make the difference that you're here to do is not does not make

them push you away. It actually makes them embrace you. So the repetition of that important message actually helps you. And I know people, Oh, I already said that. Oh, they already know that. Trust me, they don't. You may have said it. They don't remember,

yeah. And on that note, it's really important to talk about someone in the workshop yesterday said, Shannon, I have said this. I'm so sick of my message. I said, Good, keep saying it like you have to keep saying it. And the touch points are like, up to like, 23 or 30 now, before people will even,

like, start paying attention to what you're saying. Wow. Um, and that's crazy, right? There's just a lot of noise. So we have to be resonant. We have to be consistent. We have to be convicted. I love to use the word convicted. What do we believe in? Right? What are we putting our flag in the ground

about? The other thing about mission driven content that I want to say out loud is people will always buy your why before they buy your what. Mm,

right. Can you say that again,

people will always buy your why before they buy your what,

right? Yeah, so we

get a lot of people coming in. They're very intrigued by this idea of joyful business. I was very strategic in picking that words to go together and revolution, all three of them together, it's like, whoa. What the hell it's a lot of energy, right? Joyful business, revolution. What do

they want and why do they want it? They want to feel good in their business. They want to feel good in their marketing. They want to feel like their business is making a difference. They want to have more joy, right? They will buy the why before they buy the what. So you have to talk about your mission

a lot, and it's the one thing most people never talk about, actually, right? They

write their mission statement, and then they put it in the I did it, mission, vision values. Here it is a second it's over here.

That's right. It's not even on the website where I can read it. Okay? And then the third type of content we'll talk about is called thought reversal content. Um, this is where people have, we all have our blind spots and our outdated beliefs, right? Like we're human beings, we have these things,

but we don't always recognize them. And so I think the best communicators, and by the way, you are the best messenger for message, messenger for your message, right? I think the best communicators will create content that helps us shift our belief in a different way. Alright, and so this changes the

beliefs I have a really good example that I'd love to share, because this is a, this is the hardest one for me to write out of the six that we're talking about. So I had many, many clients come. Me a couple years ago, and I kept hearing the same thing from them in a sales call. I have a money mindset issue. I

have a money mindset, my money mindset. And I got really curious about this, and I actually made a post that went viral. I don't aim to go viral, but it went viral, and it said, what if you don't have a money mindset issue, but you actually have a messaging issue, and you've been convincing yourself

this whole time that you can't sign clients, you can't have the money you want your business. You You're not doing this. You're not doing this, and it's because you keep doing the same stuff with the messaging you have instead of actually, like getting the messaging right, because I guarantee you, at the

end, towards the end of the post, it says, I guarantee you when you have 1000s of dollars sitting in your bank account, because you actually focus on your messaging, you're not going to tell me you have a money mindset issue anymore. Now, that post pissed a lot of people off. Money mindset coaches in

particular, were so pissed off about that post. And I get it, but I wasn't writing it for them. I was writing it for all the clients who are, like, freaking stuck in their head thinking they have a money mindset issue and they're they can't grow their business, when, in reality, 90% of them had a

messaging issue, and once we got it fixed, they didn't have a money mindset issue at all. They never had one to begin with. Wow,

that's, that's such a good point about and there's about the noise out there. And sometimes we recognize something in in a message and like money mindset. And someone told me, Well, if you don't have money, then you don't have money, then you have a money mindset issue. And we

believe that, yeah, and don't look beyond that. And so it's, it's important to listen to different voices, hear different things, so that you can actually parse out what is true for you and what isn't. And I love that you went ahead and put that message out there, because it really, it is true. There are

people who and sometimes we use that money mindset as an excuse. Oh, I just, I must be my mindset instead of what can you work on in your business? What can you shift and change? What micro strategies, what small changes can you make that will actually move your business forward instead of getting getting stuck

in the big rut of whatever message you heard and you thought, oh, this fits me today, because it might have fit you today and it might not fit you tomorrow. Absolutely, absolutely.

So the thought reversals are a huge part of this higher level thinking of getting really great clients in who are like, wow, I never thought of that like that. And then they're like, let me talk to this person, right? It's and they take the most time to write, in my opinion, like they

do. But you don't need tons of them. You need four or five that you can run and rerun right over and over again, because they really do that heavy lifting of helping people see and think differently. And that's when clients come to us, when they're ready for that, right, right, when they're ready to do

something different. Okay? The fourth, I think we're on 4/4. Type of content up is what I call share your stance content. This is that bold. You have a belief and you have you're going to hold that belief no matter what may I shouldn't say no matter what, but you will hold the belief like it's a value you

believe in okay. And a great example of this is I sent an email once that said, Do not read this email, unless, if you don't want to get triggered, alright, because it's probably going to trigger you. So trigger warning, alright, and then it opened up and said, what if, when they said, quote, I can't

afford you, you took them at their word and didn't shame them, blame them, try and overcome their objection, or try your best to otherwise convince them that they are wrong. Wow. Wow. Okay, that that's how I started the thing. And then I said, What if you actually took radical responsibility for what

led them to saying that they can't afford you? And then I went on to say, if more people, ie all of us, and there is ways to do it, I promise, because I've been challenged on this every single time I talk about this, actually published their pricing on their website. Or they're starting at if you're a

project based if you actually did that and didn't hide behind. What we've been taught is get them on the phone and then tell them the price. Was saying you would never hear I can't afford you again.

Wow, yes, you're right, absolutely right.

So that's a thought. That's a share your stance content, right? And once again, I got like the hideous hate emails with people like saying whatever they said, and then unsubscribed. And then I got people who said, Wow, can I talk to you about how I can do this? Yeah, and if you want to talk

about resonance, this is resonance. You cannot get resonance. And, like, I divide the sea right? Every piece of content, I actually have a goal. I have a goal to make it land with the people who are on board and to push those away who aren't. And that's okay, they can find someone else. There's

enough for everyone, right? Yeah. And until your messaging is doing that, it's not doing you or them a service. Wow,

I love that. So, so what you're saying is let them self unselect, let them decide that they are not in and then you're only left with the people who are in the same ballpark as you. So now you've already created, in essence, a warm market, because they're resonating with your message

Absolutely, absolutely. And then the last two in the profit driven messaging ecosystem are thought leader and client result. Content, alright, that's content. That's content like you're teaching something or you're giving some tips for something, or you've developed a new lead magnet, or you're going

to host a webinar, or you're sharing client results, ethically sharing client results. I can't get into that right now, but please be ethical about it, and don't inflate. Yeah, not alright. And then the last one is the one everyone avoids, intentionally avoid. It's not like the mission

driven. They usually haven't thought about it. Direct offer content, hey, I've got five spots in my upcoming messaging intensive. Do you want one? If so go here and register. So direct, right? Yeah, there are people like me, and I don't know how you buy Sharon, but I if I resonate with the person, I've

read their stuff for a while, and I get something like that, I will go click and look at it, and if I have questions, I'll reach out. But sometimes I will just register and buy the thing, right? Absolutely. But we forget, and we get all weird of like, Oh, I gotta give so much value. I can't ask for the sale.

I'm like, Y'all, your messaging should be profit driven ecosystem. If it has all these parts, when you do a direct offer, it's not going to feel weird because you've done the other parts of the messaging

ecosystem. Yeah. And what I love about your profit driven, profit driven ecosystem, easy for me to say this morning, profit driven ecosystem is that it hits upon all of the buying styles and all of the learning styles. Yep, absolutely. So you're hitting them in multiple different ways.

You know how? If you've heard this Shannon, that when you are trying to learn something, the more senses you can use while ingesting that information, the longer it's going to stick. So so hitting people in their bot, different buying styles and approaching your approaching your messaging in a way that

will address all different ways that people receive that information is brilliant,

absolutely, and and, you know this is this goes back. Thank you for reminding me when I develop curriculum or materials as a former teacher like that's my superpower. But I took that over into how do we make the message? Messages of variety, so that people who resonate with mission are like,

ooh, she's talking about mission. People who resonate with like, can she just tell me what the hell she sells so I can get on with it, right? So you're exactly right. It's a learning style. It's a it's really psychology of messaging, is what we call it on the flip side, right? Yeah,

awesome. Well, this has been amazing. You are just what I Okay, I'm just going to jump in. What I love about Shannon is, I love that you are, that you're just crystal clear about things, and that you that from the beginning you had the intuition about what you were doing, and stepped into using

your intuition and your superpower of being a teacher and putting that all together and creating a business that you love that's full of joy. And everyone stands back, and they go, Oh, that's what I want. I want a business that I love that's full of joy. And then they. They they take a box that

doesn't fit them and try to try to fit in that box. And that's not necessarily a wrong choice. If you've chosen a business that doesn't fit you, and you still want to do that business for whatever reason, you can adjust what you're doing so that you fit more into that box by just what Shannon is talking about,

by addressing your messaging and your and your whys and your mission and and being an authority and and get solving problems and telling people the results that you get. I think some people think that part is braggy. Oh, I don't want to brag Well, yes, you do. Because if you don't, no one else will. You

have to tell people the results that you get and what you've done so that they can actually go, oh, it's like going to Amazon and reading the, you know, reading the reviews. It's great. It's even better if you can get your clients and your customers to say it for you. However, there is a place in all

of marketing to say what how successful you are and how what you do makes a difference in the lives of your clients,

absolutely. And if you do have a mindset that you're bragging, that is because you are not looking at those results that you want to share through the lot lens of what's in it, for me from the customer, because the customer actually wants to invest money with somebody who has a proven

system, a proven offer, and gets people results

exactly all of us do. Yeah, yeah. Yeah, that's what we're looking for. Who has, who has the, the solution for, for what I need? Yeah, and if you don't tell people what, what solutions you've you've already given, then they're not going to know. They don't. They don't just go figure it out. They

don't go, oh well, it just looks like they'll help me. Yeah, exactly. They need, they need. They need you to tell them, yeah, yeah. Well, Shannon, I heard that you have a gift for our listeners. I would love to hear about

that. Oh my gosh, I'm giving them the profit driven messaging ecosystem today, in this awesome I know I'm so excited in this guide, it's, it's really a high value resource. So I you get an example of every type of messaging that we talked about today, and then I have you go

through a mini audit of your last four or five pieces of messaging, whether it's on your LinkedIn, in your email, wherever, right? And you get to kind of see, have you hit the ones? Which ones are you missing? Which ones are you avoiding? Which ones didn't you know about? And I think you're

going to have a lot of fun with it, watching the messaging come to life in your own business.

Oh, that. Wow. What a generous, awesome gift. Thank you. Shannon, you listeners, profit connectors, go get this gift. This is amazing. As I was sitting here, I wasn't taking notes only because I'm having a conversation and I wanted to keep eye contact with Shannon and and so I didn't make

the list. I'm like, Oh, I'm going to have to go back and listen to this again. Yay. Go back and listen to it again. And you don't have to have the all of the notes, because she's giving you exactly what we talked about today. So make sure that you take advantage of this gift, because it is going to

revolutionize and bring more joy into your business. So I would say a very well named company, Shannon um, because this accomplishes all of those things for you. So here's how you're going to get Shannon's gift. As always, you're going to go to the profit connectors club. But that's profit connect doors,

because you are the connectors to your profit the profit connectors dot club, dot C, l, u, B, you're going to go to profit connectors dot club. It's free to free to go there. Just log in, and you'll be able to get Shannon's gift. We'll give you some information about her, how to get in touch with her.

And along with all of Shannon's information, there's are going to be all of the gifts from our previous guests. So you're going to be able to go into the profit connectors dot club site and get all of those resources. Shannon, thank you so much for joining us here today. And do you have any parting messages that you would

like to leave with our listeners?

Oh my gosh, yes. I'll give you one big one. Joy is an inside job when you focus on your values and your purpose and what you're here to do, and you approach every day from that place, you will have everything you've ever wanted, because that's what brings true joy on the inside of things.

What a beautiful way to. End our podcast today. Remember to keep showing up. Your future self will thank you, and you need to remember to work your work, your mission, make it part of what you're doing, part of everything that you do and everything that you are, because that's what's

going to make a difference. Thanks for joining us. You.