Split-testing (also known as A/B testing) is a tried and true way to discovering what moves your customers to act.
Joanna Wiebe is a well-known copywriting and conversion optimization expert.
She s here to help us better understand what split-testing is, how to use it, when not to use it, what to test, and other things you should be thinking about when it comes to optimizing your site.
In this 48-minute episode Joanna and I discuss:
Listen to Technology Translated below ...
If you re enjoying the show would love for you to leave us a rating and review on iTunes. If you have a question you want answered on the show, give me a shoutout on Twitter @vsellis and use the hashtag #asktechtrans.