Hello, I'm Maurizio, your guide through the transformative world of Business Innovation. In this episode, we explore the pivotal role of innovation in the design of products and services. We delve into the historical context, current trends, and key principles that drive successful design outcomes. In the second segment, we review Tim Brown’s influential book Change by Design, discussing how design thinking transforms organizations and fosters creativity. Join us as we uncover the secrets to designing for the future and inspiring meaningful change.

Whether you're a startup founder or an established business looking to innovate, this episode will equip you with the tools and perspectives needed to navigate Innovation.

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