Social proof is a necessity of every marketing strategy. The question is, what counts as a testimonial and what doesn’t? In this episode, you’re getting a look inside ELITE Coach, DM Certified Partner, and Founder and CEO of Joza Marketing Dave Albano’s Lab Workshop on how to build a testimonial machine. Hear Dave talk about how he’s been able to create a testimonial machine that drives traffic and conversions.

• The 6 principles of persuasion and why a great testimonial is perfect for creating influence
• How testimonials connect to your marketing strategy
• The TRS Framework for a results-based testimonial

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