Artwork for podcast Publicity for Pet Businesses
Five media outlets to approach for your pet service business
Episode 283rd September 2020 • Publicity for Pet Businesses • Rachel Spencer
00:00:00 00:25:38

Share Episode


Would you love to get media coverage for your pet service business but feel unsure where to start?

If you're a service provider like a dog walker, groomer, trainer or pet sitter, then it's vital people who live nearby know about what it is that you have to offer.

Having media coverage can elevate your status and make you the star pet business and the go-to person in your town or village.

But where do you start when it comes to pitching?

Last week I did a Twitter Q and A for #PetworkingHour and this was where people seemed to get stuck.

So in this episode I explore the different types of places you can pitch to.

Plus there's plenty of examples from pet business owners who have pitched successfully and have become the name on the tip of everyone's tongue.

Key timings in this episode:

1.21 - The Publicity for Pet Businesses challenge and how it works.

2.25 - Why it's important for pet service providers to be reaching publications covering news in their local community.

4.47 - Coverage in local newspapers and how you can find different sections to pitch to.

7.00 - How Karen Boyce has become the go-to puppy trainer in Wales and how she has built fantastic relationships with her local newspaper.

9.55 - Using local magazines to get coverage and how this can help your pet business.

11.40 - Jude from Parklife Honiton and how she secured a double page spread in a local magazine featuring Magnus, one of her doggy clients.

14.27 - Pitching to local radio stations.

15.07 - How Kerry Lawson featured on her local radio talking about pets and anxiety to promote her Happy Dog Project.

15.37 - How Becky Baker featured on BBC Radio Leeds talking about her K9CleanUp litter cleaning project.

17.00 - How to find community websites to pitch to - they can often have a larger reach than print newspapers when it comes to online and social media.

20.00 - Working with bloggers. If a blogger covers your area and has a large, targeted audience, consider working with them too.

22.14 - Case study - Gabby Kuehn from PAAW House and why she pitched to The Dogvine to highlight her campaign about pet friendly landlords.

23.30 - Case study - Katie Guastapaglia from Dogwood on my pet blog talking about canine hoopers.

24.00 - How to take part in the PR challenge.

Links mentioned in this episode:

Sign up for the challenge via e mail here:

PR Challenge - everything you need to know to take part.

Petworking hour on Twitter - every Tuesday at 6-7pm UK time - here is the PetworkingHour Account -

The Bella Vasta Podcast – only be in competition with yourself.

Karen Boyce - The most popular dog trainer in Wales

Karen Boyce - Wales' top puppy trainer

PAAW House on the Dogvine - How PAAW House is helping the Wild at Heart foundation and StreetVet

Canine Hoopers - What is canine hoopers and how can it help my dog?

This podcast uses the following third-party services for analysis:

Chartable -