Customers have so much choice in today's retail market. But, we've never truly understood why a customer would choose to shop with us rather than a competitor - that perhaps has a very similar proposition or offer. Traditional customer analytics tools and systems don't give us the answer, so instead, Richard Hammond and Rocky Howard, co-founders of Uncrowd, are here to help you understand what's going on in a shopper's head so you can learn how to win more customers.

The post 068: How To Win Customers (part 1) appeared first on OB&Co.