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How to avoid the dangers of rapid growth
Episode 15919th March 2023 • I Hate Numbers • I Hate Numbers
00:00:00 00:10:05

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How to avoid the dangers of rapid growth, my topic for this weeks I Hate Numbers podcast.

Growth is what all businesses think of. However, rapid growth and poorly managed expansion leads to challenges and headaches.

In today's fast-paced and competitive environment, sustainable growth is vital for long-term success. This weeks podcast delves into the pitfalls of rapid growth and offers you practical strategies to ensure that your business navigates the challenges effectively, enabling steady and enduring progress.

Growing your business fast can be detrimental if the right preparations and actions are not taken. Such symptoms of overgrowth include a decrease in sales growth, difficulties with cash flow, debt and gearing increases, mismanagement of working capital, lack of planning, and burnout for you and your team .

Avoid such issues by having a proper financial management in place. This means having an effective budgeting system in place so you avoid financial shocks and stresses.  Proper cash flow management will also help to reduce the risk of money running low. Furthermore, it is important to make sure that your staff are not overworked by setting realistic deadlines and workloads. Finally, it is important to have a well-defined plan for growth.  This  takes into account how much time and resources you are willing to invest into scaling up your business

Conclusion and good to know

Growing a business takes hard work, dedication, and a willingness to invest in yourself and your team. Focus on cash and profit, streamline your operations, and be patient. With these tips, you’ll be well on your way to success.

The I Hate Numbers podcast covers  a range of must know business topics to help you Plan It, Do it, Profit. For example. financial storytelling, and financial performance cash flow management, budgeting, forecasting, tax, accounts, and more! Every episode provides actionable advice from me, Business Finance coach, accountant and educator who explains that stuff in an easy and no-nonsense way.

Are you a small business owner, social enterprise or organisation passionate about change?

Managing your cashflow is vital, but can be a lot of work, trust me.  However, there’s software that makes keeping track of your cash flow and financial planning easier: Numbers Know How.

It helps you stay organised so you can focus on what matters to you, the creative work and the impactful change. Take a step away from the chaos with fast setup & easy navigation – numbers just got real…for the better! Get organised & make sense of it all with Numbers Know How today!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Transcripts

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Rapid business growth is the dream for many business owners and entrepreneurs. Who doesn't wanna see their business grow at a fantastic rate? However, growing rapidly brings its own inherent challenges and dangers, which can actually lead to business catastrophe. In this podcast, I'm going to be outlining the danger signs of rapid growth, and more importantly, some tips to avoid.

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Rapid growth can actually lead to financial dangers if you are not careful. And many businesses actually have failed and gone under, despite being profitable, despite experiencing rapid growth cause they failed to heed those warning signs.

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You're listening to the I Hate Numbers Podcast with Mahmood Reza. The I Hate Numbers Podcast mission is to help your business survive and thrive by you better understanding and connecting with your numbers. Number love and care is what it's about. Tune in every week. Now, here's your host, Mahmood Reza.

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One of the first biggest financial dangers of rapid business success is overextending your finances. When your business starts to grow at a rapid pace, the mindset can quickly switch to spending money, starting hiring new staff, investing in more equipment, opening new locations, putting more money into the business while you're waiting for that money to come in.

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Now, while those things are important, you need to make sure that your finances can support those additional costs, those additional investments. It's vital at any stage in your business, more particularly when you're looking in terms of rapid growth. It's to make sure you've got a good solid financial planning in place.

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Make sure you've got a financial plan, make sure you've got realistic budgets, and also make sure you monitor them and stick to them. You need to make sure you're on top of your game in tracking your expenses and revenue. And adjust your budgets accordingly. Taking your eye off the ball on the cash flow, taking your eye off the ball of what is happening with the finances is a recipe for disaster.

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Make sure you've got that flexible financial plan. Make sure you keep an eye on that cash flow. And make sure you've got the engine, the financial engine, and bookkeeping system to support it. Danger sign number two, fast growing businesses will experience cash flow problems. Liquidity is going to be at a premium.

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If we think about the logic of it, one of the reasons for growth happening is more and more customers wanna engage with you more and more customers wanna buy what you sell, and that's gonna be putting a pressure on the cash flow. Your credit terms may inadvertently slip, and while you are spending money, that money that you need to support that expenditure is not coming in at the same rates.

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If you don't have enough cash on hand, you've gotta find it problematic, paying your bills, paying your suppliers, and meeting your payroll costs and your freelancer costs. Once you can't pay your freelancers, once you can't pay your staff, once you can't pay your suppliers and any lenders, that's it.

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They're gonna withdraw their supplies and that's gonna create massive problems for you. It's not unusual to see credit terms slip, cash flow deplete, and before you know it, you've got a cash flow, not a profitable crisis. So to avoid those cash flow problems, make sure you manage your cash flow carefully, monitor it regularly and make sure you've got enough cash on hand to cover your

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day-to-day, weekly and monthly expenses. Make sure you have a cashflow forecasting system in place to help you anticipate the cashflow issues before they become a major problem. Now, the dangers of rapid growth impact on the finances, but they also impact on the other areas of your business, which aren't necessarily finnacially

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direct. I'm gonna cover more of those as we go through the podcast Now, debt. Now, rapid business growth can sometimes lead to debt. If you're not careful. You're gonna find yourself taking on too much debt, whether it's short-term or long-term, whether it's overdraft, medium, short-term loans to support that growth pattern.

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Now, this can put a strain on your finances and harm your business in the long run. As Americans will call it, leverage, we in the UK call it gearing, the levels of gearing go up, the level of risk increases for the business, and that's not a good sign. Now it's not saying avoid debt. Debt may be necessary to will the engines of growth, but make sure you can manage that debt.

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Make sure you're aware of what those commitments are. Set your budgets and stick to them. Now, there are alternative ways to fund the operation, so make sure you know what your opt for mix is and what that level should be to make sure your business operates effectively. The full area in terms where businesses become a cropper is the lack of financial controls.

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As your business will grow, it's important that you've got good financial controls at the beginning and as they're growing. What a lot of businesses will do well, they will fail to invest in the infrastructure of their business. So as your business expands and it grows rapidly, if you've got more customers on board, you need to make sure you've got the appropriate in-house or outsource financial staff that takes care of it.

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Is your credit control function? Have you invested in sufficient resources there? Not only in systems, but in people as well. Make sure you've got good, strong financial controls in terms of accounting for the flow of money. Those financial problems, if unchecked can lead to mistakes, fraud, uh, worse embezzlement as well, and we don't want that for you.

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Strong financial controls are really a hallmark of a well managed company. Make sure you've got good in-house processes. Make sure your records are up to date. Make sure those accounts are reconciled accurately and on a regular basis, and make sure you don't abrogate your responsibilities. You make sure that you keep an eye on what's going on.

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You may consider bringing in some additional resources externally. You can look at strengthening your accounting team, your accounting systems, but make sure you've got that oversight that is really necessary. Now, I mentioned earlier on it's not just the impact on the financial on rapid growth, but it also impacts on other areas.

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Now, one of the other areas is about overextending other resources. Rapid success can lead to overextending those resources and you need to make sure you've got the capacity to handle the increased demand. That's in terms of staffing levels. You don't wanna put too much pressure on your existing staff team.

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Make sure that you've got the capacity internally. You may need to bring additional resources in freelancers or otherwise, and you want to be careful not to sacrifice quality or customer service. Hire additional staff for outsource where necessary, and again, a well laid plan, will anticipate what's needed and therefore it's not gonna be something you're gonna be caught unaware of over.

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You can plan for that. Also, bear in mind with rapid growth, It's quite easy to drift away from your fundamental core values. Make sure you stay true to your mission and values, your customer service, your level of quality. Don't sacrifice those purely just to achieve growth. Inadvertently rapid growth can also lead to pressures on your own outlook on your business.

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Don't get complacent. Don't assume that rapid growth means that's gonna stay that way and that you've reached your nirvana as such. Don't get too comfortable. Stay agile and be ready to adapt to changes in the market or the industry. As quickly as growth can happen. It can also dissipate and decline. You need to make sure you've got a careful monitoring eye about what's going on.

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Now. Lastly, in terms of business owners, if you are expanding rapidly, fantastic in one respect, but make sure you look after yourself. Growth, success can be extremely exhausting and it's very easy to burn out if you don't look after yourself. So make sure that you invest time and action in your own well-being, the well-being of your team.

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Make sure you're taking breaks and prioritizing your self-care. Make sure you've got investments in those resources to cope with your growth. Then my last thing to watch out for is systems. It's absolutely essential when you are running your business that have good, fluent efficient accounting systems and other systems, and I would plan

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those systems to be such that if you did grow, those systems can cope with that increase in activity. Many business owners that I come across will put in good systems once they've grown and not beforehand. Invest now and save the pain in the future. Overall folks, rapid success can be a real adrenaline rush.

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It can be exciting, but it also comes with dangers. Watch out for the overextending your finances, cash flow problems, debt, your lack of financial controls. Watch out for overextending your resources, losing sight of your values, failing to adapt, ignoring feedback and burning out. Keep your records up to date, accurate.

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Monitor that cash flow, monitor that profitability, and make sure you keep your accounts up to date. Now that excitement, as I said, may come with dangers, but if we are aware of them, we plan correctly, we can kick those dangers into touch. Folks, I hope you found this podcast useful. I'd love it if you could share it with those that you feel will get some value.

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And what do you think? Have you experienced growth in your business? How did you cope with it? Do you have any tips to share? Let me know and until next week, folks, happy growth. We hope you enjoyed this episode and appreciate you taking the time to listen to the show. We hope you got some value. If you did, then we'd love it if you shared the episode.

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We look forward to you joining us next week for another I Hate Numbers episode.

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