If you’ve ever set goals you genuinely want… and still watched yourself stall, second-guess, or fall back into old patterns, this episode is for you. I’m breaking down the missing piece of goal setting that almost no one talks about — the part that makes goals feel inevitable instead of exhausting. This isn’t about more discipline or a better plan. It’s about who you believe yourself to be while you’re going after what you want. If you’re tired of forcing change and wondering why it never sticks, this conversation will make a lot of things finally click.

In this episode, we unpack:

1. Why traditional goal setting fails even when you really want the goal
2. The identity shift that makes follow-through feel natural instead of forced
3. How to turn goals into powerful present-tense identity statements
4. Real examples of identity-based change in work, leadership, and motherhood
5. What unapologetic living actually looks like in real life — not in theory

Work with me:

1. Ambitious & Balanced: www.rebeccaolsoncoaching.com/ambitiousandbalanced
2. Book a work-life balance strategy call: www.rebeccaolsoncoaching.com/ambitiousandbalanced-call
3. Daily Kickstart (free download): www.ambitiousandbalanced.com/daily-kickstart

Stay connected:

1. Follow me on LinkedIn: www.linkedin.com/in/rebolson