Today’s guest is Lisa Morgan, Group Managing Director at Generation Media, the independent media agency specialising in children, youth, communities and fandom.

Lisa explains why AI should redesign entry-level roles rather than replace them, liberating people from repetitive processes to focus on using their brains.

She shares how Generation Media identifies and develops young talent, balancing curiosity and technological confidence with human skills such as critical thinking, judgement and attention to detail.

The conversation also explores employee ownership, evolving agency economics, and creating a coaching culture to offer young people the leadership that they increasingly demand.

HIGHLIGHTS:

[01:54] Generation Media’s evolution

[05:39] Nurturing talent through the system

[14:26] Value of employee ownership

[20:43] Strengthening strategic thinking

[26:25] Away from selling time

[28:26] Coaching changes leadership

[34:19] Limitations of technology

[36:20] Finding balance

MORE ABOUT LISA:

LinkedIn: linkedin.com/in/lisa-morgan

Website: generationmedia.com

HOST SOCIALS:

LinkedIn: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Website: codefinery.com

Book: Market of One

Mentioned in this episode:

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